Adegboyega Adesoji ABIFARIN2024-06-102024-06-102023-12Kate TurabianPh.Dhttps://repository.lcu.edu.ng/handle/123456789/472Christian mission organisations in Nigeria including the Nigerian Baptist Convention (NBC) through the Global Missions Board (GMB) have been involved in missions. The NBC-GMB adopts different Mission Strategies (MS) and Social Ministries (SM) to reach traditional cultures. However, there seems to be no independent Monitoring and Evaluation (ME) to guide future improvements. Therefore, this study evaluated the NBC-GMB MS and SM among Fulani communities in Baruten Local Government Area, Kwara State. Maslow’s Theory anchored the study. It adopted descriptive survey research design. Sample involved 161 respondents randomly selected across five Fulani communities. Seven self-designed validated instruments were used namely; MS Adoption Questionnaire (r=.948), Mission Work and SM Adoption Questionnaire (r=.947). Mission and SM Projects Beneficiary Inventory Scale (r=.948). Mission and SM Projects Effectiveness Scale (r =.947). Mission and SM Projects Monitoring Checklist (r=.947). Mission Field Challenges Scale (r=.948). Descriptive statistics was used for data analysis. Findings revealed that highly adopted MS include; Easter outreaches (91.3%), Christmas/New year festivities (90.7%) and Occasional revivals (90.1%); while highly adopted SM include; Festivities’ feeding (90.7%) and Clothing/utensils distributions (87.6%). Highly executed MS programmes include; Easter outreaches/festivities (91.3%), Christmas celebrations (90.7%), Medical services (83.2%); while SM projects include; School establishment (70.8%), Text/exercise book distributions (60.3%). Again, highly beneficial SM projects include; Clothing/utensils distributions (81.9%: =2.71)N and School/classroom building (68.3%: ?ത=3.00). Findings revealed that major beneficiaries are Fonfon (?ത=4.44SD2.603) and Okuta (?ത=46.39;SD3.837) communities; while highly effective MS include; Occasional revival (93.2%), Christmas outreaches (90.1%) and SM strategies include; clothing/utensils distribution (93.2%) and Food supplies (92.0%). Lastly, major mission challenges include insufficient funding (96.9%) and manpower shortages (96.3%). The study concludes that the NBC-GMB is involved in mission/evangelisation and meeting Fulani people-groups’ needs through diverse MS and SM. The study recommends that the NBC-GMB should intensify more efforts for high impact through adequate M&E for greater achievements. Keywords: Nigerian Baptist Convention, Mission Agencies, Mission strategies, Socialministries, Fulani communities. Word Count: 300enNigerian Baptist ConventionMission AgenciesMission strategiesSocialministriesFulani communities.Thesis