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- Inaugural lectures by Professors from different Faculties of Lead City University
Recent Submissions
Social Media Contents and Body Image Satisfaction among Students of Lead City University, Ibadan
(LCU, 2025-04) Doris Nkwachi OKOJI; Kenneth UMEZURIKE
Body image is influenced by various factors such as peers, family,
social environment, and media. The ideal body has evolved, with curvy
and voluptuous being considered attractive. This has led to struggles
for individuals to conform, leading to procedures like Brazilian Butt
Lift, liposuction, breast augmentation, and cosmetic surgery. This study
investigates the influence of social media contents on body image
satisfaction among students of Lead City University. Descriptive survey
research design was adopted and used for data collection. For the
purpose of this study, the population considered students of Lead City
University which numbered a total of 15,770. The study adopted Social
Comparison. There was use of SPSS and descriptive statistics;
percentages, standard deviation, and mean. This was meant for the
presentation of quantitative data in the form of tables. One hypothesis
was evaluated at a significance level of 0.391 (F = 0.737, P > 0.05).
This indicates the model insignificant. This means that there is not
enough evidence from the model to conclude that exposure to body
image contents on social media significantly impacts body image
satisfaction among the students. Findings showed that students'
exposure to body image contents on social media is moderate, value
indicating they are less influenced by extreme contents like body
shaming or unrealistic beauty standards, and respondents showed high
satisfaction with specific body parts such as breasts, legs, thighs, and
buttocks. The study, therefore, recommends that Lead City University
should leverage on social media platforms like WhatsApp, Instagram,YouTube and Facebook to enhance academic engagement and live
streaming lectures. Additionally, to promote a healthy social media use.
Given that students have moderate exposure to body image content and
they feel generally satisfied with their body image, reinforcing this
positive trend through body positivity.
Perception of Social Media Sexual Violence Contents on Culture of Silence among Female Youths in Ibadan Metropolis
(LCU, 2025-04) Abimifoluwa Glory ANJORIN; Abigail Olubukola IRELE
The continued existence and growth of sexual violence which affects
females has become a great menace as it doesn’t discriminate against
religion, race, age, or gender. Its growth is backed up by a culture of
silence which gives the perpetrators an edge over the victims and it is
fueled by groups of people who by unspoken agreement decide not to
talk about being assaulted or abused. It has caused a divide among
individuals who have come across campaigns such as #MeToo, and
#SaySorry which have helped in creating awareness, and others who
feel they don’t have a voice or have the power to do anything to mitigate
assault among female youths. Therefore, this study examined female
youth’s level of awareness and social media content's impact on their
attitudes, perceptions, and behaviours toward breaking the culture of
silence. The study was anchored on Spiral of Silence theory. The study
adopted the simple random sampling method and employed a
questionnaire for data gathering. The sample consisted of 400
respondents from Ibadan Metropolis selected through purposive
random sampling techniques. Findings show that the majority of the
respondents (89.1%) consistently make use of social media. Other
findings showed that Female youths in Ibadan Metropolis recognise the
importance of speaking up, despite the societal, familial, and legal
barriers that exist. The study concluded that there was a significant
negative relationship found between the awareness of social mediasexual violence content and the culture of silence. From the findings,
several recommendations were proposed.
Influence of Social Media Influencers on Youth Culture and Identity
(LCU, 2025-04) Ayodeji Kayode AYODELE; Uthman Olakorede ISAMEEL
The emergence of social media influencers has transformed the way
youths engage with culture, identity, and self-expression in the digital
age. In Nigeria, platforms such as TikTok, Instagram, YouTube, and X
(formerly Twitter) have become dominant spaces where influencers
actively shape youth fashion, values, aspirations, and behaviour.
Despite the increasing visibility and authority of influencers in
everyday youth life, scholarly attention to their impact on identity
development within the Nigerian context remains limited. This study
investigates the influence of social media influencers on youth culture
and identity among students of Lead City University, Ibadan. Grounded
in theories of social comparison and identity construction, the research
explores the positive and negative psychological, cultural, and
behavioural outcomes associated with influencer engagement. Using a
descriptive survey design, data were collected from 300 students
selected through stratified random sampling across all faculties and
academic levels. A structured questionnaire was used to capture
students’ experiences, preferences, and perceptions regarding
influencer content. Data analysis was conducted using descriptive
statistics and Chi-square tests at a 0.05 significance level. Findings
reveal that fashion, lifestyle, and comedy influencers are the most
followed among Nigerian youths, and that influencers significantlyshape self-perception, lifestyle preferences, cultural orientation, and
self-esteem. While many students report being inspired and informed
by influencers, others noted feelings of pressure, self-comparison, and
exposure to unrealistic standards. Hypothesis testing confirmed a
statistically significant relationship between influencer engagement
and youth identity, leading to the rejection of the null hypothesis. The
study concludes that social media influencers play a dual role as
cultural educators and behavioural models, with the capacity to both
enrich and distort youth identity. It recommends enhanced media
literacy, responsible content creation, and further interdisciplinary
research to guide healthier digital interactions among Nigerian youths.
Apologia as a Crisis Communication Strategy: A Case Study of IBEDC'S Public Engagements
(LCU, 2025-04) Atinuke Ibironke FANIMOKUN; Alade MOYOSORE
This study investigates how corporate organisations, particularly the
Ibadan Electricity Distribution Company (IBEDC), utilize apologia
strategies to manage public perception. Guided by Benoit’s Image
Repair Theory and Situational Crisis Communication Theory (SCCT),
the research aimed to examine the nature, implementation, and
effectiveness of apologia strategies in restoring trust and maintaining
corporate reputation. A mixed-method research design was employed,
comprising qualitative in-depth interviews with five IBEDC
communication personnel and quantitative content analysis of 41
apologia press statements and interviews from various corporate
entities in Nigeria and other countries. Data collection instruments
included an interview guide for qualitative responses and coding sheets
for content analysis. NVivo 12 was used for thematic analysis of
interview data, while descriptive statistics (frequency and percentage)
was used for the content analysis. The study found that IBEDC
predominantly employed bolstering, corrective action, differentiation,
and mortification as its core apologia strategies, this is partially in line
with the result of the content analysis; of the 44 corporate statements
analysed, 27.3% used corrective action, 18.2% used denial and evasion
of responsibility, and 13.6% used mortification. All the participants
emphasised timeliness, message clarity, and channel diversity (radio,
SMS, social media) as key to effective crisis response. The study
concludes that strategic, ethical, and multi-channel communication
paired with actionable follow-through is central to successful
corporate crisis management. It is then recommended that IBEDC...
and similar organisations should continue to utilise a combination of
traditional media (radio, SMS) and digital platforms (social media) toensure inclusive and timely communication with diverse audiences
during crises, while, a commitment to fixing issues and regular
progress updates is critical to sustaining public trust.
Social Media Usage and the Rising Cases of Divorce in Nigeria
(LCU, 2025-04) Olusegun Abimbola ODUNLAMI; Joseph Dayo ODIGIE; Abimbola Adekemi OLUYEMI,; Adesola Olufunmi BELLO
Social media has transformed communication and interpersonal
relationships, yet its impact on marital stability remains a growing
concern. In Nigeria, the increasing rate of divorce has been linked to
various factors, including excessive social media usage, which has
been reported to foster infidelity, emotional detachment, and conflict
among married couples. This study investigates the influence of social
media on the rising cases of divorce in Nigeria, focusing on the extent
of social media usage, its contribution to marital conflicts, key factors
influencing instability, and strategies to mitigate its negative effects.
The study is anchored on the Social Exchange Theory and Uses and
Gratifications Theory, which explain how individuals assess relational
costs and benefits while using media to satisfy personal needs. A survey
research design was employed, targeting married men and women
aged 18-60 years in Ibadan North Local Government Area of Oyo
State. A stratified random sampling technique was used to select 60respondents, thus ensuring diverse demographic representation. Data
were collected using a structured questionnaire and analysed using
descriptive statistics. Findings reveal that excessive social media use
reduces quality time between spouses, fosters distrust, and contributes
to infidelity, thereby increasing marital conflicts. The study concludes
that social media plays a significant role in marital instability and
recommends setting clear boundaries for online activities, promoting
transparency, and integrating social media conflict management into
marriage counselling sessions. Public awareness campaigns should
also be conducted to educate couples on responsible digital
engagement to enhance marital stability in Nigeria.