Communities in LCU Repository
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- Inaugural lectures by Professors from different Faculties of Lead City University
Recent Submissions
Online Anonymity and Contents Credibility: Challenges and Opportunity
(LCU, 2025-04) Atinuke Ibironke FANIMOKUN; Omowale Taofeek ADELABU
This study explores online anonymity and the perceived credibility of
online contents with a focus on the challenges and opportunities
particularly in this digital communication era. The paper is anchored
on Source Credibility Theory and Uses and Gratifications Theory. A
cross-sectional quantitative research method was employed while the
data collection instrument was structured questionnaire using to elicit
responses from 317 respondents who were simple randomly selected
from Mass Communication Department of Osun State Polytechnic,
Iree. The study found that majority of the respondents nearly 80% often
encounter anonymous contents, while, substantial number of the
respondents over 73% disagree that anonymity increase trust. Equally,
52.7% of the respondents maintain that anonymous contents is less
credible than content with known authors or sources. Correspondently,
Spearman's Rank Correlation Coefficient further stressed a negative
correlation (rs = -0.9788); revealing that as anonymity increases, the
online credibility decreases too. The study, therefore, recommended
that integrating verified anonymity tools, promoting digital literacy,
encouraging proper source citation, and guiding the strategic use of
anonymity for sensitive discourse not only in Nigeria but globally.
Perception of Radio Programmes as Tool for Community Development in Igboho, Oyo State
(LCU, 2025-04) Ayooluwa Olabisi Obanisola; Busari W.B
This study investigates the influence of Gravity 88.1FM, a community
radio station, on community development in Igboho, Oyo State,
Nigeria. Radio, as an affordable and widely accessible medium, has
been instrumental in promoting social cohesion, raising awareness,
and empowering communities globally. However, limited research
exists on its specific role in fostering development in rural Nigerian
towns like Igboho. The study focuses on three key areas: the community
development programs aired by Gravity 88.1FM, residents’ perceptions
of these programs, and the station’s impact on Igboho’s social,
economic, and cultural growth. The research is grounded in Agenda-
Setting Theory and Direct Effects Theory, which provide a framework
for understanding how media shapes public priorities and prompts
immediate behavioral changes. Using a quantitative survey design,
data were collected from 383 randomly selected residents of Igboho.
Findings reveal that programs such as Lagbegbe wa and Beyond the
Headlines significantly influenced education, infrastructure
awareness, economic participation, and social cohesion. Residents
credited the station with fostering cultural pride, increasing community
engagement, and providing a platform for dialogue on governance and
local issues. However, the study identified gaps, particularly the lack of
focus on addressing unemployment and poverty, which are pressingconcerns for the community. The study recommends expanding
programming to include employment-oriented content, strengthening
collaborations with other media outlets to amplify developmental
impacts, and leveraging radio as a platform for enhanced government-
citizen engagement. These recommendations aim to maximize the
station’s potential as a catalyst for sustainable community
development.
The Influence of Engagement Practices on Health Care Service Delivery of University College Hospital
(LCU, 2025-04) SANYAOLU Oluwaseyi
The survival and consequent perpetuation of a corporate
organisation’s business activities within a given community and its
environs depend in part on how the organisation relates to its host
community. Engagement practices are important tools for health care
institutions in ensuring mutual trust and relationships with their
immediate environment. Going by this, this study attempts to appraise
the rate of indispensability of engagement practices in the tertiary level
of the health care system, like the University College Hospital (UCH),
Ibadan. The study is anchored on the situational theory of publics and
symmetrical models, with a quantitative approach employed to
establish the objectives. The study found that the engagement practices
deployed by UCH vary in place, while their adoption was just at an
average level, and patients’ level of satisfaction with health care
service delivery was just a little bit above average. The result of the
study's null hypothesis, however, indicated that engagement practices
did not significantly influence satisfaction with the health care service
delivery of UCH, Ibadan. The p-value, which has a value of 120, is
greater than the level of significance (0.05). The study concluded that
engagement practices deployed by UCH, Ibadan are quite effective, the
author, however, recommend that the engagement practices of the
hospital should be reorganised, and adoption of engagement practices
should concentrate on areas such as engaging the services of
community members and patients’ satisfaction with UCH health care
service delivery.
Emergence of Podcast in Nigeria: Acceptability, Regulation and Current State.
(LCU, 2025-04) Vivien A. Akin-Morakinyo
The communication process is the perfect guide toward achieving
effective communication. The Components of communication process is
as important as the word communication itself; because they further
help to understand the word and the things/process involved. The
channel through which communication takes place usually determines
the nature of the engagements. The closest thing to a portable mass
medium was reading a book or paper on a commute to and from work.
New media, however, are more personal and more social than old
media. So, what makes “new media” new media? The use of
technology; Today, old media are almost always paired with new media
– newspapers and magazines have online versions, as well as their own
blogs, television networks produce a great deal of online content related
to their programming, etc. Broadcasters of the traditional media
especially radio now take advantage of the emergence of podcasting by
making available programs for better coverage and relevance; knowing
that the medium avails the opportunity to upload these programs
episodically and be listened to multiple times, hence apart from just
relevance it gives an avenue to encourage the culture and bring about
the much-adorned social change among the teaming Nigeria youths.
The media ecology theory posits that, it’s not technological abnormality
that demands our attention since it’s hard not to notice the new and
different. Instead, we need to focus on our everyday experience of
technology, invariably it means that the human inventions enhance
communication Podcasting seems to be an alternative to owning a
radio station where one would have to go through the hassle of getting
a license to air, cost of purchasing and supply of broadcast equipment
and getting monitored. It is important that there are certain regulationsto safeguard content while upholding our national heritage and
security.
Social Media, Attitudinal Change and Youth Involvement in Political Processes
(LCU, 2025-04) OGUNFESO Emmanuel O.; Adebayo ALADE; Jacobs BABAFEMI
The study investigated youth perception and attitude towards voting,
the impact of social media on voting behaviour, motivating factors for
voting, and gender differences in youth participation in the 2023
general election. It applied the use and gratification theory, which
suggests that individuals actively seek media content that fulfils their
needs. A phenomenological design was employed to gain an in-depth
understanding of participants' experiences and perceptions. Data was
collected through in-depth interviews conducted in three phases:
before, during, and after the 2023 general election in Nigeria.
Purposeful sampling was used to select diverse participants engaged in
political activities, with recruitment conducted through social media
platforms. An interview guide with clear and open-ended questions was
developed, and semi-structured interviews were conducted. The study
findings indicate that youth have diverse motivations and
considerations for their participation in the upcoming election, with
social media influencing their perceptions and decisions. Concerns
about electoral fraud and youth discouragement were expressed,emphasising the importance of transparency and youth empowerment
for increased participation in future elections. The results reflect a
combination of optimism and scepticism regarding youth engagement
in the electoral process. Based on the study findings, it was
recommended that there is need for implementing comprehensive civic
education programmes, improving transparency and accountability in
elections, promoting youth representation through affirmative action
and mentorship, addressing youth-specific concerns, utilising social
media for political education, fostering youth collaboration and
networking, addressing electoral violence and intimidation, and
conducting long-term monitoring and evaluation.