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- Inaugural lectures by Professors from different Faculties of Lead City University
Recent Submissions
Naija Konnecti: Reconceptualising the Use of Radio for Social Change
(Journal of Communication and Media Technology, 2024-04) Bolu John FOLAYAN; Ajibolu Taiwo BALOFIN
One of the often-touted beautiful characteristics of Nigeria, the world's most populous Black Country, is its “unity in diversity”. At least 350 tribes make up the country, although there are four dominant ethnic groupings – Igbo, Hausa, Fulani, and Yoruba. Soon after the country secured independence from Britain on October 1, 1960, the famed "unity in diversity" began to witness tremors. The country survived a devastating civil war. Leadership became a big issue; internal-communal wars, banditry, corruption, political apathy, insecurity, and general intolerance have escalated in the past decade. It was with this background that Development Communication Research Centre, (DCRC), a not-for-profit organization, based in Lagos, conducted a baseline study on how the foregoing challenges could be resolved. the country had been spending billions of naira to acquire weapons and give palliatives to millions of people displaced because of these crises but largely ignored the need to reorientate Nigerian and that this was what motivated the organization to approach Ford Foundation for support - to use the entertainmenteducation model to address the problems. The entertainment-education (E-E) model has been used successfully by international organizations, especially United Nations agencies, to tackle various social, political, and economic problems. The target segments of the population are fed with entertainment laced with hidden educational content aimed at fostering awareness, attitude, and ultimately, behaviour change. The E-E model, despite its tremendous successes in the past (for example through the Village Headmaster, Masquerades, and Tales By Moonlight programmes on the Nigerian Television Authority, NTA) had not been applied to solve the problem. With financial and technical support from the Ford Foundation, the organization created a 30-minute radio drama (comedy) series tagged “Naija Konnecti”. The plot of the drama is an imaginary Naija Estate where various Nigerians live together. The intrigues of their survival in this Estate are used to mirror the real Nigeria. Challenges being addressed in the real country are set and resolved within the Estate and the episodes are aired on six radio stations strategically picked, one in each of the nation's six geo-political zones. Sixty-five artists, including eight Nollywood veterans such as Ngozi Nwosu, Jide Kosoko, Saeed Mohammed, Dele Odule, Mong Kalu, and Jeremiah Francis were cast in the 52 episodes which ran from May 2022 to June 2023. The issues addressed in the first season of the series included corruption, inter-ethnic relations, tolerance, patriotism, banditry, nepotism, civic engagement, and political apathy. The results were encouraging. The organization commissioned an impact-assessment study at the end of the first season (June 2023) and found a high level of awareness amongst the citizenry in the campaign locations. The listeners became more conscious of their relative contributions to the challenges of the country and that they also needed to be part of the solution. The programme was exposed to 1,974,400 listeners, which means there were about 99,479,200 listening times during the campaign.
Media Framing of MohBad's Death and Posthumous Stardom
(Journal of Communication and Media Technology, 2024-04) Nurudeen Kayode ADEYEMO
Ilerioluwa Oladimeji Aloba, popularly known as MohBad, was relatively unpopular during his lifetime. The news of his tragic death on Tuesday, September 12, 2023, was widely covered by the Nigerian media. News stories interviews with friends and family and retrospectives created a buzz of enduring grief and nostalgia. After his demise, MohBad's fame and popularity soared more than when he lived. Using different framing choices, the media successfully turned the tragedy into a national and even international issue. While some media outlets chose to sensationalize the issue, some indulged in speculation, rumours, or invasive details. Thoughts, memories, images, and videos of the deceased singer reintroducing his life and struggles frequented the media. Long after his passing, there is still no consensus reached about the cause of his death but diverse public opinions and views. Therefore, this study investigated how MohBad's death and posthumous celebrity status were framed by the media. The study adopted content analysis of the research method. 115 newspaper stories (mostly digital) and 115 YouTube videos from September 12th to October 25th, 2023 were analyzed. Findings revealed that 67 newspaper stories representing (58.3%) used suspicious killing frames while YouTube videos had 60 representing (52.2%). There was no statistically significant difference between the media frames used in the YouTube videos and the newspapers. The media should be encouraged to deeply investigate topics of interest as there was a huge gap of information in the reportage of MohBad's death.
Influence of Health File Lead City 89.1FM Programme on Healthy Living among Lead City Undergraduates
(Journal of Communication and Media Technology, 2024-04) ADEROBAGUN Remilekun Mary; Waheed Bayonle Busari
The study investigated the influence of “health file” on Lead City 89.1 FM on healthy living among Lead City University undergraduates. Four (4) research questions were answered by the study. The descriptive survey design was adopted for the study. The population of this study consisted of all undergraduate students of the Department of Mass Communication at Lead City University, Ibadan, Oyo State, Nigeria. A self-designed structured questionnaire was used for data collection. Data obtained were analysed using frequency distribution tables, simple percentages, and charts while One Way Analysis of Variance (ANOVA) was used to test the instrument. The finding of the study revealed that most of the undergraduates preferred personal hygiene programmes as well as health files on food and nutrition, endemic and epidemic communicable diseases like hepatitis, cholera, and dengue. The programme, health file, was found to be of great benefit to the student populace as it greatly influenced their healthy living. The study recommends that Lead City 89.1FM should promote its programme schedule on social media platforms accessible to the station and the general student populace. The study also recommends that Lead City 89.1FM should conduct audience research at the end of every programme quarter to know the kinds of health file programmes the audience would like to have in the programme schedule thereby producing acceptable programmes laden with educational and healthrelated subjects.
Influence of Community Journalism Practice on Political Participation
(Journal of Communication and Media Technology, 2024-04) OLALEKAN Oladimeji Michael
Community journalism is a media that usually focuses on a particular community to keep the government abreast of their needs. It is an aspect of journalism that always covers local news. This study identifies the principles of journalism on how to ethically and effectively share stories and information about a particular community. The study adopted observation theory to substantiate the usefulness and the challenges of practicing community journalism, especially during the election period in the country. The fact is that the election period entails a series of violence and hostility in the country especially in a remote community. The paper will work on how community journalism will positively change the mindset of the people at the grassroots to participate in politics.
Influence of Communication on Organisational Health
(Journal of Communication and Media Technology, 2024-04) Taye BABALEYE; Olasumbo Adetoro JOHNSON
The health status of an organisation is simply a desirable outcome that correlates integrally with its performance and productivity indices; its ability to effectively manage its resources and its solid resilience to withstand stress, threats, and competition. Good organisational health has significant correlations with the happiness, satisfaction, well-being, and positive emotional psyche of the employees. This study sought to evaluate the influence of organisational communication on employee management relationships and its effect on employee engagement, job satisfaction, and performance in selected Share Registration Companies in Nigeria. Data were collected using quantitative and qualitative research methods. Regression inferential statistics was used to test the hypothesis. The joint correlation showed a strong positive relationship between all the variables with an R-value of (.760) at a 5% significance level. It is statistically significant at .000 which is less than (P<0.05). Findings reveal that a significantly positive relationship exists between effective organisational communication and employee engagement, performance, and job satisfaction. It is recommended that since communication has such effects and benefits to trigger employee engagement, satisfaction on the job, and optimal performance, business owners should pay greater attention to investing in organisational communication more concretely to attain and maintain a very high organisational health status. It is also recommended that with improved levels of productivity, loyalty, and commitment of employees, more attention should be paid to concrete organizational communication, rather than handling it as a passive managerial tool.