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- Inaugural lectures by Professors from different Faculties of Lead City University
Recent Submissions
INFLUENCE OF SOCIAL MEDIA CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICE OF MENTAL HEALTH DISORDER PREVENTION AMONG YOUTHS IN IBADAN METROPOLIS
(Lead City University Ibadan, Oyo State, Nigeria, 2022-05) Anthony Apeh AMEDU; Abidemi Opeyemi BELLO; Olamide Oluwayinka ADEYEMO
The burden for mental health disorder in Nigeria is high with limited access to available and affordable mental health services, many cases of mental health disorder are being managed by psychiatrists (mainly consultants, residents and general physicians), nurses, social workers, occupational therapists, auxiliary staff on mental health, religious clerics and traditional care attendants leading to diagnosis, treatment and rehabilitation of patients with mental health disorders (G.M. Khalid et al, 2020). The study there, explore the influence of social media campaigns on knowledge, attitude and preventive practices of mental health among youths in Ibadan Metropolis. The study is anchored on Diffusion of Innovations Theory developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The study adopted survey research design. The instrument of data collection for the study was self-designed questionnaire. The area of study was Ibadan South-West Local Government Area of Oyo State. Findings of the study shows that youths in Ibadan Metropolis often see mental health campaigns on social media and high numbers of the youths do see mental health campaigns on social media occasionally. Minority of the youths in Ibadan Metropolis often see mental health campaigns on social media platforms like Facebook, WhatsApp, Twitter and Instagram. Youths in Ibadan Metropolis are aware of their mental health status. Mental health disorder affects mood, thinking and behaviours. Everyone is exposed to mental health disorder. Mental health disorder is treatable. Mental health disorder cannot be cured. The study recommended that Government, Non-governmental organisations and health related organisations should tap into the opportunities provided by the social media to educate and inform youths on mental health and Government, Non-governmental organisations and health related organisations should employ proper channels which can cater to the youths’ mental health.
INFLUENCE OF PRODUCT PLACEMENT IN NOLLYWOOD MOVIES ON LEAD CITY UNDERGRADUATES' CONSUMER BEHAVIOUR
(Lead City University Ibadan, Oyo State, Nigeria, 2024-10) Ayinde Kuburat Adeola; Olamide Oluwayinka Adeyemo; Anthony Apeh Amedu
The immersive nature of movies, coupled with the subtlety of product placements, creates a unique opportunity to impact the preferences and choices of these young consumers. Understanding how product placement resonates with undergraduates can enable marketers to tailour their strategies effectively, ensuring that brands are not just featured but integrated seamlessly into narratives. Therefore, this study examined the influence of product placement in Nollywood movies on the consumer behaviour of LCU undergraduate students. The study was supported with Hierarchy of Effect Model. The research adopted a correlation survey research design, self-designed questionnaire administered to LCU undergraduate respondents. The study finds out that with a mean score of 3.17 and a standard deviation of 0.43 indicate that on average, students sometimes watch Nollywood movies. Also with overall weighted mean of 2.91 and a standard deviation of 0.39 suggest that, on average, students sometimes experience product placement in Nollywood movies (Weighted Mean= 2.91; SD=0.39; Decision=Sometimes). Furthermore with 62%, the result indicates that product placement in Nollywood movies is a strong predictor of consumer behaviour among LCU undergraduates. The independent variable (product placement in Nollywood) statistically and significantly predicts the dependent variable (consumer behaviour) with F-test of 479.665 which is significant at p=0.000. Based on the findings the study recommends Filmmakers, Marketers should know that when products are creatively infused in Movies and other forms of storytelling it will influence undergraduate consumer behaviour towards products/Brands and Filmmakers and marketers looking to effectively introduce brands through product placement should seek more creative ways to infuse it into the storyline.
Teaching Methods, Self-Efficacy and Students’ Perceived Performance in Shorthand in Public Polytechnics in Southwest, Nigeria
(Lead City University Ibadan, 2025) Simiat Adeyinka OLOPETE
This study investigated the teaching methods, self-efficacy and Students’ Perceived Performance in shorthand in public polytechnic, southwest Nigeria. A descriptive survey design was employed, and respondents were selected from a population of 4,244 using Taro Yamane’s formula. Data were collected through a structured questionnaire and analyzed using Descriptive and Inferential Statistics, including Regression Analysis. Findings revealed that Students’ Perceived Performance in shorthand was generally low, with a grand mean score of 2.13 across the sub-constructs of autonomy, competence, and relatedness. Teaching methods show that traditional teaching methods such as dictation, transcription, and repetitive drills remain the most commonly used instructional approach in shorthand classes. Self-efficacy exerted a stronger and statistically significant influence on perceived performance than teaching methods (R = .764, R² = .584, p < .001). Regression analysis revealed that teaching methods had a statistically significant influence on students’ perceived shorthand performance (R = .568, R² = .323, F(1,356) = 169.611, p < .001). A multiple regression analysis combining both variables showed a strong joint influence on perceived performance (R = .792, R² = .629, F(2,355) = 301.301, p < .001). Together, teaching methods and self-efficacy accounted for 62.9% of the variance in performance outcomes. The standardized beta coefficients (β = .247 for teaching methods and β = .640 for self-efficacy) revealed that while both are significant predictors, self efficacy remains the stronger determinant. The study concludes that Students’ Perceived Performance in shorthand, public polytechnics Southwest Nigeria is jointly influenced by
teaching methods and self-efficacy beliefs. In line with Bandura’s Social Cognitive Theory and Constructivist Learning Theory, learning occurs optimally when cognitive belief and instructional context interact positively.
Keywords: Teaching Methods, Self-Efficacy, Perceived Performance, Technology Enhanced Learning, Authentic Learning.
Word count: 271
Biodegradation of Sweet Corn Cob Using Edible Fungi: A Circular Economy Approach
(Lead City University Ibadan, 2025-12) Adenike Abiola SHOSANYA
Agricultural wastes (corn cob, rice bran, bagasse) generated from agricultural practices are un-useful and discarded, their accumulation in the environment causes a serious challenge, there is need for eco-friendly waste management solutions which could be achieved through the introduction of the circular economy approach of reducing, re-use and recycling of wastes to produce new valuable products instead of the linear economy where wastes are dumped on the road, in water ways, or burned leading to environmental degradation and loss of valuable organic matter. Agricultural wastes rich in lignocellulosic materials are valueless and indigestible for animals but could be degraded by the lignocellulolytic enzymes in edible fungi. The study investigated the biodegradability of edible fungi (Pleurotus pulmonarius, Pleurotus ostreatus and Pleurotus citrinopleatus) on sweet corn cob to produce animal feed and protein-rich mushrooms. The parameters analyzed in the study include; rate and extent of biodegradation, lineal mycelial growth rate, analysis of chemical composition, mineral and vitamin content of degraded and undegraded sweet cob. Data obtained were analyzed using one way ANOVA and Excel Spreadsheet Statistical Package in accordance with AOAC official method in complete randomized timeline (988.05). Result shows that the weight of the substrate reduced, mycelial growth rate increased after biodegradation.
Cellulose, crude fiber, hemicellulose, ADF, NDF and ether extract reduced due to enzymatic actions on the corn cob. Crude ash, crude protein increased as a result of the reduction in the lignocellulosic content of the sweetcorn cob. Macro minerals; Calcium, Phosphorus, Magnesium increased while Potassium reduced. Micro minerals; Iron, Manganese, Zinc all increased. Fungal colonization markedly increased the level of vitamin content of the substrate. This research shows that fungi (Pleurotus spp) are good biodegraders, turning wastes to valuable products in a circular economy enhancing waste management, creating economic opportunities promoting food security and environmental sustainability.
Keywords: Agricultural wastes, Acid detergent fiber(ADF), Neutral detergent fiber(NDF), Eco-friendly, Circular economy (CE), Linear economy (LE), Lignocellulosic enzymes, Lignocellulosic materials, Biodegradability, Substrate, Sustainability, Edible fungi.
Word count: 298
Influence of Food Fallacies on Dietary Choices and Consumption Patterns Among Oje Market Women in Ibadan North East Local Government, Oyo State
(Lead City University Ibadan, 2025-12) Toyosi Omowumi SAMUEL
Food fallacies are culturally transmitted beliefs about food lacking scientific basis and significantly influence dietary practices among market women in Nigeria. This study provided culturally relevant evidence to guide nutrition education and correct food-related misconceptions among women who are key influencers of household feeding practices, using a descriptive cross sectional design. Data were collected using structured questionnaires administered to 420 market women selected through systematic random sampling. Statistical analysis using SPSS (version 25) included descriptive and inferential tests such as Chi-square at a 5% significance level. Findings revealed that 67.1% of respondents had heard of food fallacies, though only 12.5% could correctly define them as non-scientific beliefs. The most commonly known fallacies were that pregnant women should avoid snails (73.1%) and that pap with milk causes weight gain (74.0%). However, belief levels were lower (17.5–43.0%), suggesting partial resistance to misinformation. Parents, grandparents, and elders were the main sources of fallacy transmission (74.0%, 61.3%, and 55.0% respectively). Education level showed a significant inverse relationship with belief strength (p < 0.001), indicating that literacy promotes critical thinking against food myths. Education and religion were significantly associated with both knowledge (χ²=80.934, p<0.001; χ²=12.250, p=0.016) and belief in food fallacies (χ²=60.659, p<0.001; χ²=17.141, p=0.009). Weak positive correlations existed between knowledge and household food choices (rs=0.15, p<0.01), while significant negative correlations were found between believing fallacies and personal food choices (rs=-0.43, p<0.001). The study concludes that food fallacies remain deeply embedded in traditional knowledge systems despite exposure to formal education, necessitating culturally sensitive nutrition interventions that integrate traditional authority figures and address the social transmission mechanisms perpetuating these beliefs.
Keywords: Food fallacies, dietary choices, market women, nutrition beliefs, cultural practices.
Word count: 264