Browsing by Author "Abidemi Opeyemi BELLO"

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    Guerrilla Marketing Promotional Strategy, Self-Efficacy and Business Performance of SMEs in Ibadan Metropolis
    (Lead City University, 2022-12) Abidemi Opeyemi BELLO
    Fulfilling long term organizational performance is a challenge in the present highly competitive business world. Guerrilla Marketing promotional strategy and self-efficacy have been identified as ingredients for business performance (BP) and global competitiveness among Small and Medium Enterprises (SMEs). Therefore, this study examined the influence of Guerrilla Marketing (GM) and Self-Efficacy (SE) on Business Performance (BP) among SMEs in Ibadan Metropolis. The study is anchored on AIDA Model, Social Cognitive and Balance Scorecard Theories. Multistage Sampling approach was deployed to select a sample size of 450 respondents. Data was collected through a validated questionnaire named Guerrilla Marketing, Self-Efficacy and Business Performance Questionnaire (GmSeBpQ) (r=795 to .909). Descriptive and inferential statistics were used to analyze data. Findings revealed that majority (72.1%) of SMEs in Ibadan Metropolis were highly aware of GM; 86.5% employ different GM strategies to boost businesses; 86.2% are in agreement that GM influences BP compared to other marketing practices. It was further revealed that the level of self-efficacy was high with (3.19) mean score; while the level of business was high with (3.23) mean score. Again, 86.5% of the SMEs were highly influenced by other entrepreneurial characteristics than self-efficacy. The study findings established that there was a positive influence of risk-taking (.196, p<0.05), innovation (.753, p<0.05) and management (.054, p<0.05) on the BP of SMEs in Ibadan while resilience (-.061, p<0.05) and financial control (-.136, p<0.05) had a negative influence on BP. Also, findings revealed that GM (0.713, p<0.05) had a significant influence on BP; and there is a joint positive influence of GM (.534, p<0.05) and SE (.272, p<0.05) on BP of SMEs. It is recommended that organisations both public and private should employ the use of GM and SE as they are boosts to business performance. Keywords: guerrilla marketing, self-efficacy, business performance, integrated marketing communications, small and medium enterprises Word Count: 290
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    Guerrilla Marketing Promotional Strategy, Self-Efficacy and Business Performance of SMEs in Ibadan Metropolis
    (Lead City University, 2022-12) Abidemi Opeyemi BELLO
    The evolution and development in Information Communication Technology (ICT) and use of various office application software has drastically transformed the activities in the office. Day￾to-day operations in the contemporary organisations are now executed in methods and procedures with various modern technology. The development of high level of efficacy in ICT will attract a great impact on the employees’ job performance in the ever increasing information-based environment. Making use of ICT and office applications software towards achieving organisation goals are good but the difficulty in the deployment of office managers who have no prerequisite Information Communication Technology skills for the scheduled tasks. The study investigated Information Communication Technology self-efficacy, use of office application software and employee job performance in Public Polytechnics in Lagos state, Nigeria. The population of this study consists of four hundred and two (402) office managers (secretaries and administrative staff) of the two Government Polytechnics in Lagos State. The study adopted descriptive survey research design. A stratified random technique was used for selecting sample size of 201 derived from Krejcie and Morgan determination table. A structured questionnaire was utilized to acquire data from the respondent. Using regression analysis, all hypotheses were tested at 0.05 level of significance. The result of the findings revealed that Information Communication Technology (ICT) Self-Efficacy and Use of Office Application Software have high and positive correlation (R=0.799) with job performance of Office Managers as it also explain 60.3%(Adj.R 2=0.603) of the total variance in job performance of office managers in Public Polytechnics in Lagos State. Likewise, Information Communication Technology (ICT) Self-Efficacy and Use of Office Application Software, individually and combined, have significant influence on job performance of office managers (p < 0.05). The study therefore recommended that stakeholders should focus on both Information Communication Technology (ICT) self-efficacy and use of office application software as possible predInformation Communication Technology (ICT)ors of job performance of office managers and also ensure a balanced mix of policies that could facilitate effective use Information Communication Technology (ICT) tools among office managers. Keywords: Information Communication Technology (ICT) Self-Efficacy, Office Application Software, Office Managers. Wordcount: 333