Browsing by Author "Adebayo ALADE"

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    Influence of Communication Media used by Two Major Political Parties on Social Mobilisation and Voter Participation during the 2019 Presidential Election in Oyo State, Nigeria
    (Lead City University, 2022-12) Adebayo ALADE
    Low voter participation in elections have become a global problem, Nigeria inclusive despite aggressive social mobilisation efforts by stakeholders through the use of the media. Therefore, this work investigated the influence of communication media on social mobilisation and voter participation during 2019 Presidential election in Oyo State, Nigeria. The study adopted the descriptive survey research design. The population comprised of voters during the 2019 presidential election in 15 of the 33 local government areas spread across three senatorial districts in Oyo State. The local governments were determined based on their high population according to statistics released by INEC. Convenient sampling technique was used to identify and collect data for the study. Taro Yamani formula was used to arrive at a sample size of 425 respondents. Data was collected using a validated questionnaire and key personality interviews. The data obtained were analysed using the Statistical Package for Social Sciences (SPSS). The Agenda Setting Theory of the media and Uses and Gratifications Theory were used as the theoretical framework for the study. The study established that political parties used several media to communicate with voters in the course of the election taking into consideration their demography in order to communicate with as many people as possible, but with varying degrees of success. The research also concluded that traditional media, mainly radio, remains the most influential media. It also recommended that media messages must remain persuasive and positive for a successful mobilisation efforts towards higher voter participation in future elections. Keywords: Social Mobilisation, Voter Participation, Influence, Communication Media, Presidential Election, Oyo State Word Count: 248
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    Social Media, Attitudinal Change and Youth Involvement in Political Processes
    (LCU, 2025-04) OGUNFESO Emmanuel O.; Adebayo ALADE; Jacobs BABAFEMI
    The study investigated youth perception and attitude towards voting, the impact of social media on voting behaviour, motivating factors for voting, and gender differences in youth participation in the 2023 general election. It applied the use and gratification theory, which suggests that individuals actively seek media content that fulfils their needs. A phenomenological design was employed to gain an in-depth understanding of participants' experiences and perceptions. Data was collected through in-depth interviews conducted in three phases: before, during, and after the 2023 general election in Nigeria. Purposeful sampling was used to select diverse participants engaged in political activities, with recruitment conducted through social media platforms. An interview guide with clear and open-ended questions was developed, and semi-structured interviews were conducted. The study findings indicate that youth have diverse motivations and considerations for their participation in the upcoming election, with social media influencing their perceptions and decisions. Concerns about electoral fraud and youth discouragement were expressed,emphasising the importance of transparency and youth empowerment for increased participation in future elections. The results reflect a combination of optimism and scepticism regarding youth engagement in the electoral process. Based on the study findings, it was recommended that there is need for implementing comprehensive civic education programmes, improving transparency and accountability in elections, promoting youth representation through affirmative action and mentorship, addressing youth-specific concerns, utilising social media for political education, fostering youth collaboration and networking, addressing electoral violence and intimidation, and conducting long-term monitoring and evaluation.