Browsing by Author "Adeola Ahbeeb ADEKUNLE"

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    Strategy Implementation, Ambidextrous Marketing Capability and Performance of Deposit Money Banks in Nigeria
    (Lead City University, Ibadan, 2024-12) Adeola Ahbeeb ADEKUNLE
    The banking sector plays a vital role in economic growth by functioning as a financial intermediary, facilitating transactions between surplus and deficit units. However, Nigerian deposit money banks (DMBs) face unique challenges such as rising non- performing loans, fraud, and macroeconomic instability. In this context, effective strategy implementation becomes crucial for ensuring firm performance. This study evaluates the impact of strategy implementation; encompassing strategic planning, management communication, organizational structure, work systems, and monitoring and evaluation on the performance of selected DMBs in Lagos State, Nigeria. The performance metrics include firm growth, operational efficiency, customer satisfaction, and business continuity. Furthermore, the study investigates the moderating effect of ambidextrous marketing capability on the relationship between strategy implementation and organizational performance. A cross-sectional survey design was adopted, utilizing data from 381 respondents across six publicly quoted DMBs in Lagos State. The study employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to analyze the data, with an adjusted R² value of 0.438 for firm growth, 0.421 for operational efficiency, 0.502 for customer satisfaction, and 0.480 for business continuity. The results show that strategy implementation significantly influences these performance metrics, with monitoring and evaluation, work systems, management communication, and strategic planning being the key drivers. Additionally, ambidextrous marketing capability was found to positively moderate the relationship between strategy implementation and organizational performance (β = 0.087, t = 2.098, p = 0.038). The findings underscore the importance of aligning strategy implementation with organizational goals to enhance performance. Banks are encouraged to strengthen key dimensions of strategy implementation while leveraging ambidextrous marketing capabilities to remain competitive in a dynamic financial environment. The study concludes that strategy implementation, moderated by ambidextrous marketing capability, plays a critical role in sustaining the performance of DMBs in Lagos State, Nigeria. Keywords: Strategy Implementation, Ambidextrous Marketing Capability, Performance of Deposit Money Banks in Nigeria Word Count: 288