Browsing by Author "Anthony Apeh AMEDU"

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    Administrative Communication and Employee Engagement
    (LCU, 2025-04) Gabriel Oladotun OLATOYE; Moyosore O. BECKLEY; Anthony Apeh AMEDU
    In contemporary organisations, administrative communication is a vital component of managerial effectiveness, organisational cohesion, and employee performance. It encompasses the structured transmission of information within an organisation, including top-down directives, bottom-up feedback, and lateral exchanges across departments. Simultaneously, employee engagement, defined as the psychological and emotional commitment employees have to their work and organisation, has gained prominence as a key determinant of productivity, innovation, and retention. This paper examines the interplay between administrative communication and employee engagement, exploring how communication strategies impact organisational outcomes. Effective administrative communication promotes transparency, aligns individual and organisational goals, and fosters a culture of trust and collaboration. When employees are well- informed, encouraged to provide input, and feel that their contributions are valued, they are more likely to be engaged. Transparent and consistent communication helps reduce ambiguity, while feedback loops and inclusive dialogue enhance a sense of ownership and participation. The paper also discusses common challenges, such as information overload, inconsistent messaging, and resistance to upward feedback, which can hinder employee engagement. Through case studies of organisations like Google and Zappos, the paper illustrates best practices in leveraging communication to build an engaged workforce. Finally, it presents strategic recommendations for improving communication systems, including leadership visibility, manager training, and performance measurement. In conclusion, administrative communication is not merely operational; it is a strategic function that directly influences employee engagement and, by extension, organisational success.
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    Digital Agricultural Extension and Youth-Led ‘Agripreneurship’ in Ibadan North Local Government Area of Oyo State Nigeria
    (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-03) Anthony Apeh AMEDU; OLAMIDE OLUWAYINKA ADEYEMO; Tunde Quadri OJOMU
    This research examined digital agricultural extension and youth-led agripreneurship in the Ibadan North Local Government Area using the International Institute of Tropical Agriculture IITA’s Youth Agripreneurs Initiative (IYAS). The study is anchored on the Uses and Gratification theory and Technological Determinism theory. The study used survey research design using a questionnaire for data gathering from select respondents. Data collected from the respondents in the Ibadan North Local Government Area of Oyo State were analyzed using descriptive statistics. Findings revealed that three popularly used digital agricultural extension channels for accessing the latest agricultural information and policies among Agripreneurs in Ibadan are Smart Messaging Services (SMS), social media, and smartphones. Further research revealed that the respondents sometimes use interactive voice recording and Smart Applications to access the latest agricultural information and policies. Also, Agripreneurs’ farms are growing better because of the information they access on digital media, they make more profit from agribusiness and the success of their agribusiness is attributed to such information. Based on the findings of the study, it is recommended that the Institute of Tropical Agriculture (IITA) and other related organizations should continue to execute the objectives of the Youth Agripreneurs initiative and possibly extend the initiative to other parts of Nigeria to promote agribusinesses and end poverty and hunger before 2030.
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    INFLUENCE OF SOCIAL MEDIA CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICE OF MENTAL HEALTH DISORDER PREVENTION AMONG YOUTHS IN IBADAN METROPOLIS
    (Lead City University Ibadan, Oyo State, Nigeria, 2022-05) Anthony Apeh AMEDU; Abidemi Opeyemi BELLO; Olamide Oluwayinka ADEYEMO
    The burden for mental health disorder in Nigeria is high with limited access to available and affordable mental health services, many cases of mental health disorder are being managed by psychiatrists (mainly consultants, residents and general physicians), nurses, social workers, occupational therapists, auxiliary staff on mental health, religious clerics and traditional care attendants leading to diagnosis, treatment and rehabilitation of patients with mental health disorders (G.M. Khalid et al, 2020). The study there, explore the influence of social media campaigns on knowledge, attitude and preventive practices of mental health among youths in Ibadan Metropolis. The study is anchored on Diffusion of Innovations Theory developed by E.M. Rogers, a communication theorist at the University of New Mexico, in 1962. The study adopted survey research design. The instrument of data collection for the study was self-designed questionnaire. The area of study was Ibadan South-West Local Government Area of Oyo State. Findings of the study shows that youths in Ibadan Metropolis often see mental health campaigns on social media and high numbers of the youths do see mental health campaigns on social media occasionally. Minority of the youths in Ibadan Metropolis often see mental health campaigns on social media platforms like Facebook, WhatsApp, Twitter and Instagram. Youths in Ibadan Metropolis are aware of their mental health status. Mental health disorder affects mood, thinking and behaviours. Everyone is exposed to mental health disorder. Mental health disorder is treatable. Mental health disorder cannot be cured. The study recommended that Government, Non-governmental organisations and health related organisations should tap into the opportunities provided by the social media to educate and inform youths on mental health and Government, Non-governmental organisations and health related organisations should employ proper channels which can cater to the youths’ mental health.
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    Media Educational Contents as Determinants of Knowledge, Attitudes and Participation of Nigerian Youths in Political Activities
    (Lead City University, Ibadan, 2024-12) Anthony Apeh AMEDU
    The continued existence and growth of democracy in any nation is dependent upon the nation's level of political interest. The media, as the fourth estate of the realm, plays the educational function in a democratic society. Therefore, this study examined the media educational contents as determinants of Nigerian youths’ knowledge, attitude and participation in political activities. The study was anchored on Agenda Setting theory, Social Responsibility theory, Cognitive Mobilisation theory and Cognitive Engagement theory. The study adopted the correlation survey research design and employed a questionnaire named ‘Media Political Education Contents, Youths’ Knowledge, Attitudes and Political Participation’ (MEYAP) for data gathering. The sample consisted 540 respondents from the six geo-political zones in Nigeria, with states like Adamawa, Kogi, Kano, Enugu, Oyo and Delta selected through stratified and convenience sampling techniques. The data collected was coded and analysed using Statistical Package for Social Sciences (SPSS) with descriptive and inferential statistics. Findings show that Nigerian youths exhibited a high level of knowledge about political activities (83.3%). Moreover, the study demonstrated a significant negative correlation (-0.859) between media education contents and political participation among Nigerian youths. This implies that an increase in educational content leads to a decrease in political participation by 0.859. The study concluded that media education has a positive relationship with combined knowledge of politics and attitude of youths and participation in political activities. From the findings, several recommendations are proposed. First, political stakeholders in Nigeria should know that the knowledge of youths on political activities should be maintained and built on. Second, there is need to cultivate and sustain the interest of youths in political activities. Additionally, political actors and political stakeholders should know that it is only when there is combined knowledge and positive attitudes towards politics that the youths will participate in political activities. Keywords: Media Political Education, Political Activities, Political Behaviour, Political Knowledge and Political Participation Word Count: 297