Browsing by Author "Ayooluwa Olabisi Obanisola"

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    Perception of Radio Programmes as Tool for Community Development in Igboho, Oyo State
    (LCU, 2025-04) Ayooluwa Olabisi Obanisola; Busari W.B
    This study investigates the influence of Gravity 88.1FM, a community radio station, on community development in Igboho, Oyo State, Nigeria. Radio, as an affordable and widely accessible medium, has been instrumental in promoting social cohesion, raising awareness, and empowering communities globally. However, limited research exists on its specific role in fostering development in rural Nigerian towns like Igboho. The study focuses on three key areas: the community development programs aired by Gravity 88.1FM, residents’ perceptions of these programs, and the station’s impact on Igboho’s social, economic, and cultural growth. The research is grounded in Agenda- Setting Theory and Direct Effects Theory, which provide a framework for understanding how media shapes public priorities and prompts immediate behavioral changes. Using a quantitative survey design, data were collected from 383 randomly selected residents of Igboho. Findings reveal that programs such as Lagbegbe wa and Beyond the Headlines significantly influenced education, infrastructure awareness, economic participation, and social cohesion. Residents credited the station with fostering cultural pride, increasing community engagement, and providing a platform for dialogue on governance and local issues. However, the study identified gaps, particularly the lack of focus on addressing unemployment and poverty, which are pressingconcerns for the community. The study recommends expanding programming to include employment-oriented content, strengthening collaborations with other media outlets to amplify developmental impacts, and leveraging radio as a platform for enhanced government- citizen engagement. These recommendations aim to maximize the station’s potential as a catalyst for sustainable community development.