Browsing by Author "EMABINO Ochuwa Oluwaferanmi"

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    Sexual Objectification in Music Videos on Self-Perception among Lead City University Female Undergraduates
    (LCU, 2025-04) EMABINO Ochuwa Oluwaferanmi; LAMBERT Ihebuzor
    The constant barrage of images in today’s world can significantly impact how people view themselves, particularly for young women exposed to media saturated with unrealistic beauty standards. Exposure to sexual objectifying content in music videos may not only influence the way these women think and feel about their bodies but may actually cause them to perceive their bodies differently. The study examined the influence of sexual objectification in music videos on self- perception among Lead City University female undergraduates. Feminist Theory and Social Cognitive theory provided the theoretical framework for the study. Descriptive survey research design was adopted, and 370 respondents were randomly selected to form the sample. A self-structured questionnaire was used to gather the data. The collected data were presented and analysed using descriptive and linear regression. The results obtained revealed that majority of the respondents (68.1%) agree that there are various forms of sexual objectification such as women shown in revealing clothing, camera angles in music videos focusing on women’s bodies rather than their faces and women in music videos being portrayed in sexually suggestive poses. The study revealed that majority (76.6%) of the respondents perceive themselves moderately, they think very well of themselves, but in moderation, a balanced self-perception. The study recommends incorporating value lessons in course units in academic majors like Theatre and Arts, to educate potential producers in the industry on proper treatment and portrayal of women.