Browsing by Author "Kenneth UMEZURIKE"

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    Social Media Contents and Body Image Satisfaction among Students of Lead City University, Ibadan
    (LCU, 2025-04) Doris Nkwachi OKOJI; Kenneth UMEZURIKE
    Body image is influenced by various factors such as peers, family, social environment, and media. The ideal body has evolved, with curvy and voluptuous being considered attractive. This has led to struggles for individuals to conform, leading to procedures like Brazilian Butt Lift, liposuction, breast augmentation, and cosmetic surgery. This study investigates the influence of social media contents on body image satisfaction among students of Lead City University. Descriptive survey research design was adopted and used for data collection. For the purpose of this study, the population considered students of Lead City University which numbered a total of 15,770. The study adopted Social Comparison. There was use of SPSS and descriptive statistics; percentages, standard deviation, and mean. This was meant for the presentation of quantitative data in the form of tables. One hypothesis was evaluated at a significance level of 0.391 (F = 0.737, P > 0.05). This indicates the model insignificant. This means that there is not enough evidence from the model to conclude that exposure to body image contents on social media significantly impacts body image satisfaction among the students. Findings showed that students' exposure to body image contents on social media is moderate, value indicating they are less influenced by extreme contents like body shaming or unrealistic beauty standards, and respondents showed high satisfaction with specific body parts such as breasts, legs, thighs, and buttocks. The study, therefore, recommends that Lead City University should leverage on social media platforms like WhatsApp, Instagram,YouTube and Facebook to enhance academic engagement and live streaming lectures. Additionally, to promote a healthy social media use. Given that students have moderate exposure to body image content and they feel generally satisfied with their body image, reinforcing this positive trend through body positivity.