Browsing by Author "Mariam Tolulope OMOTOSHO"

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    Influence of Twitter (X) Ban on Online Businesses Performance in Nigeria: June 2021 and January 2022
    (Lead City University, Ibadan, 2024-12) Mariam Tolulope OMOTOSHO
    Businesses are facing unusual challenges as they strive to sustain their online presence and customer relationships amidst the unanticipated shift in the digital economy. During the period of the ban in Nigeria, Twitter was unavailable, hence online business engaged in various trials and adopted alternative platforms to compensate for the inability to use Twitter in Nigeria. Hence, this research investigates the influence of Twitter ban on the performance of online businesses in Nigeria. The study was anchored on Authoritarian Media and Theory Technological Determinism Theory. The study adopted descriptive survey research design with the use of self- designed questionnaire named Online Business Twitter Users Questionnaire (OBTUQ). Sample size of four hundred were drawn from active Twitter Users who are Online Business Owners. The findings of the study revealed that the majority of respondents have significant experience using Twitter, with 123 (30.8%) having been subscribed for five or more years, followed by 115 (28.7%) with three years of use. Other groups include those with four years (75, or 18.8%), two years (65, or 16.3%), and one year (22, or 5.5%). This distribution highlights that most respondents are seasoned Twitter users, indicating a stable user base for business-related activities. Thus, all 400 respondents have been on Twitter for at least one year. The study concludes that the Twitter ban imposed significant challenges, disrupting traffic, sales, and service delivery across various industries. While some businesses adapted by exploring alternative channels, the ban underscored both the digital vulnerability and resilience of online enterprises in Nigeria and recommends that government should provide training in alternative digital strategies like SEO and multi-platform content to help businesses maintain visibility and resilience during platform disruptions and engaging policymakers to ensure stable access to essential social platforms, highlighting the economic risks posed by future restrictions. Keywords: Digital economy, Influence, Online business, Twitter, Twitter ban Word count: 254 words