Browsing by Author "Nurudeen Kayode ADEYEMO"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Media Framing of MohBad's Death and Posthumous Stardom
    (Journal of Communication and Media Technology, 2024-04) Nurudeen Kayode ADEYEMO
    Ilerioluwa Oladimeji Aloba, popularly known as MohBad, was relatively unpopular during his lifetime. The news of his tragic death on Tuesday, September 12, 2023, was widely covered by the Nigerian media. News stories interviews with friends and family and retrospectives created a buzz of enduring grief and nostalgia. After his demise, MohBad's fame and popularity soared more than when he lived. Using different framing choices, the media successfully turned the tragedy into a national and even international issue. While some media outlets chose to sensationalize the issue, some indulged in speculation, rumours, or invasive details. Thoughts, memories, images, and videos of the deceased singer reintroducing his life and struggles frequented the media. Long after his passing, there is still no consensus reached about the cause of his death but diverse public opinions and views. Therefore, this study investigated how MohBad's death and posthumous celebrity status were framed by the media. The study adopted content analysis of the research method. 115 newspaper stories (mostly digital) and 115 YouTube videos from September 12th to October 25th, 2023 were analyzed. Findings revealed that 67 newspaper stories representing (58.3%) used suspicious killing frames while YouTube videos had 60 representing (52.2%). There was no statistically significant difference between the media frames used in the YouTube videos and the newspapers. The media should be encouraged to deeply investigate topics of interest as there was a huge gap of information in the reportage of MohBad's death.