Browsing by Author "OYEDOKUN Dolapo Michael"

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    Framing Theory: From Philosophical Roots to Practical Applications
    (LCU, 2025-04) OYEDOKUN Dolapo Michael
    As a theoretical construct, framing explores how the creation, structure and presentation of information significantly shapes public perception and interpretation. Framing, although emerged from Sociology and Psychology, has since been applied across humanities and social sciences. As mostly used in Communication and Media Studies, framing theory suggests that the media directs attention (agenda setting) toward specific societal events and subsequently contextualizes them (second- level agenda setting) within a broader framework of significance. News gatekeepers often justify these selections as a process of controlling information to ensure accuracy, fairness, relevance, newsworthiness, legal compliance, before it reaches the public through the media. Undoubtedly, social media platforms have democratized information dissemination and empowered the public to participate in shaping public discourse as well. Through a critical examination of the strengths and weaknesses of framing theory, this paper offers valuable insights into the complex interplay between media, audience, and societal outcomes. The implications of framing theory for understanding contemporary communication landscapes and its potential for present and future research are also discussed.