Browsing by Author "Tolulope Abayomi Aluko"

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    Decolonisation Efforts of Indigenous Language Media in Nigeria: A Case of Orisun 89.5 FM
    (LCU, 2025-04) ODU Adejare Samuel; Tolulope Abayomi Aluko
    This study evaluates the strategies and methods used by indigenous language media in achieving language decolonisation using a monolingual radio station in Ile-Ife, Osun State, Nigeria. The study adopted Diglossia theory to situate the decolonial potency of the broadcast media and its role in language revitalisation. Quantitative research design was used for the study. Data were gathered through questionnaire, which was administered to 25 out of 34 workers of Orisun 89.5 FM contingent on availability of the workers. The data were analysed with simple percentages, mean and standard deviation. The results of the study revealed that Orisun 89.5 FM as an indigenous radio station evolved different strategies to achieve decolonisation and endear listeners to the station as a way to revitalise Yoruba language while the management also provided quality management principles in the area of staff recruitment (72%) and monitoring (60%) of programme content and dissemination. Much more importantly, Orisun 89.5 FM ensured the use of standard Yoruba language for programming (76%). Indigenous Language radio stations like Orisun89.5 FM played significant role in the revitalisation of endangered Yoruba language. It was recommended that government at all levels, corporate organisations and private individuals should come up to assist the existing monolingual radio stations in the country in the area of finance if actually indigenous language survival and revitalisation is a concern.