Browsing by Author "Toyosi Samuel"

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    Promotion of Cosmetic Surgery on Social Media Platforms and Awareness, Self-Esteem and Body Image Satisfaction of Women in Eti-Osa Local Government Area, Lagos State
    (LCU, 2025-04) Ihebuzor Chimuanya Chinomso; Toyosi Samuel
    The desire to undergo and actually patronise cosmetic surgery practices is mostly driven by the pressure to look a certain way and obtain an ideal body deemed acceptable by society as it is seen on social media platforms. Therefore, this study is aimed at investigating the promotion of cosmetic surgery on social media platforms and awareness, self-esteem and body image satisfaction of Women in Eti- Osa Local Government Area of Lagos State and identify the social media platforms used by women in assessing cosmetic surgery messages. The study adopted the theories of Media Effects, Self- discrepancy and Social Identity. A descriptive survey research design was adopted, the instrument for data gathering was a questionnaire. The sample involved 250 educated women resident in Eti-Osa Local Government Area. Findings from the study showed that personal factors and socio-economic factors predict social media engagement. Women between the ages of 18-25 years willing to undergo cosmetic surgery are at a high level of significance (r=0.0901, p>0.01). Findings from the study showed that 43% respondents are more aware of cosmetic surgery practices especially Breast augmentation and Liposuction. 56% are of the opinion that Facebook promotes indulging and patronizing cosmetic procedures. 60% of the respondents accessed promotional messages on Facebook and Instagram. There is a significant relationship between access to cosmetic surgery promotional messages on social media and promotion of cosmetic surgery. Recommendation for the study inferred that women should be more cautious on how they internalize the images they have access to on a daily bases and how an increase in media awareness has to be the first step toward encouraging a healthy relationship between a woman, her body, and her social media network.