Guerrilla Marketing Promotional Strategy, Self-Efficacy and Business Performance of SMEs in Ibadan Metropolis

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dc.contributor.authorAbidemi Opeyemi BELLO
dc.date.accessioned2024-05-15T10:02:36Z
dc.date.available2024-05-15T10:02:36Z
dc.date.issued2022-12
dc.description.abstractThe evolution and development in Information Communication Technology (ICT) and use of various office application software has drastically transformed the activities in the office. Day￾to-day operations in the contemporary organisations are now executed in methods and procedures with various modern technology. The development of high level of efficacy in ICT will attract a great impact on the employees’ job performance in the ever increasing information-based environment. Making use of ICT and office applications software towards achieving organisation goals are good but the difficulty in the deployment of office managers who have no prerequisite Information Communication Technology skills for the scheduled tasks. The study investigated Information Communication Technology self-efficacy, use of office application software and employee job performance in Public Polytechnics in Lagos state, Nigeria. The population of this study consists of four hundred and two (402) office managers (secretaries and administrative staff) of the two Government Polytechnics in Lagos State. The study adopted descriptive survey research design. A stratified random technique was used for selecting sample size of 201 derived from Krejcie and Morgan determination table. A structured questionnaire was utilized to acquire data from the respondent. Using regression analysis, all hypotheses were tested at 0.05 level of significance. The result of the findings revealed that Information Communication Technology (ICT) Self-Efficacy and Use of Office Application Software have high and positive correlation (R=0.799) with job performance of Office Managers as it also explain 60.3%(Adj.R 2=0.603) of the total variance in job performance of office managers in Public Polytechnics in Lagos State. Likewise, Information Communication Technology (ICT) Self-Efficacy and Use of Office Application Software, individually and combined, have significant influence on job performance of office managers (p < 0.05). The study therefore recommended that stakeholders should focus on both Information Communication Technology (ICT) self-efficacy and use of office application software as possible predInformation Communication Technology (ICT)ors of job performance of office managers and also ensure a balanced mix of policies that could facilitate effective use Information Communication Technology (ICT) tools among office managers. Keywords: Information Communication Technology (ICT) Self-Efficacy, Office Application Software, Office Managers. Wordcount: 333
dc.identifier.citationKate Turabian
dc.identifier.issnM.Sc
dc.identifier.urihttps://repository.lcu.edu.ng/handle/123456789/76
dc.language.isoen
dc.publisherLead City University
dc.relation.ispartofseriesM.Sc
dc.titleGuerrilla Marketing Promotional Strategy, Self-Efficacy and Business Performance of SMEs in Ibadan Metropolis
dc.typeThesis

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