Department of Management & Accounting

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Department of Management and Accounting

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Browsing Department of Management & Accounting by Subject ": Environmental Sustainability"

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    Green Campaign Strategies, Students’ Attitudes and Waste Management in Federal Colleges of Education, Southwest, Nigeria
    (Lead City University, Ibadan, 2025-12) Sherifat Abiodun AZEEZ
    The global increase in waste generation, driven by population growth and accelerated production and consumption, has overwhelmed government-owned waste management agencies, necessitating the involvement of private informal sectors, including individuals, institutions, and communities, to promote environmental cleanliness and sustainability. Higher education institutions (HEIs) play a vital role in fostering sustainable waste management practices and cultivating a culture of environmental responsibility among students and staff. The aim of this study is to evaluate the effectiveness of green campaign strategies and students’ attitudes toward waste management in Federal Colleges of Education in Southwest, Nigeria. The study is theoretically anchored on four interrelated frameworks, Waste Management Theory, Protection Motivation Theory, Social Marketing Theory, and the Theory of Planned Behaviour which collectively explain the interplay among green campaign strategies, students’ attitudes, and waste management practices within higher education institutions. The research adopted a descriptive survey design and focused on students from the four federal colleges of education, in Southwest, Nigeria with a population of 11,320 and sample size of 386 determined by Taro Yamane formula. Data were collected using a structured questionnaire and analyzed with Statistical Package for Social Sciences (SPSS) version 26 and Smart PLS. The finding indicated that environmental advertising has a significant positive effect on waste management practices ((β = 0.429, t = 9.287, p = 0.000), social media platform has a significant positive effect on waste management among students (β = 0.423, t = 9.184, p = 0.000), eco-labelling has a significant positive effect on waste management among students (β = 0.404, t = 8.680, p = 0.000), incentive based initiaives has a significant positive effect on waste management among students (β = 0.408, t = 9.177, p = 0.000). However, the study revealed that students' attitudes do not play a significant moderating role in the relationship between green campaign strategies and waste management (β = -0.006, t = 0.167, p = 0.867). The study concludes that green campaign strategies particularly environmental advertising, social media, and eco-labelling enhance waste management in Federal Colleges of Education across Southwest Nigeria. Posters, billboards, educational blogs, and colour-coded bins proved effective, while incentive-based initiatives require further reinforcement to sustain behavioral change. Although students’ attitudes showed limited influence, peer interaction, proper orientation, and adequate facilities can strengthen students’ active participation in campus waste management. It is therefore recommended that college management prioritize environmental advertising through clear, well-designed signage and posters, and leverage social media platforms for effective communication. Eco-labels should be visibly placed on waste bins to encourage waste sorting. Institutional authorities should also promote positive student attitudes by integrating waste management principles into academic programmes and empowering students as sustainability ambassadors to enhance campus waste management. Keywords: Environmental Sustainability, Federal Colleges of Education, Green Campaign Strategies, Students’ Attitudes, Waste Management Word Count: 442