Department of Sociology & Psychology

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    Influence of Perceived Website Quality, Trust Propensity, and Internet Dependency on Customer Satisfaction in the Use of Online Shopping platforms
    (Lead City University, 2023-12) Rosemary Ngozi AYOWE
    The evolving technology has given rise for purchase of goods and services to be conducted over the internet. Although it presents a high rate of convenience, it is still faces socio-economic challenges in a country like Nigeria. Hence studies have focused on acceptance of online shopping neglecting customer satisfaction. Thus this research investigated Customer Satisfaction with online shopping and how it is informed by Website Quality, Trust Propensity, and Internet Dependency. This study was guided by expectancy disconfirmation theory to propose how respondents’ expectation and evaluation of performance of an online shopping platform inform customer satisfaction. The study adopted a cross-sectional design using a survey method. A total of 376 online consumers were selected using convenience sampling for this study. The respondents’ ages ranged from 18-58 years. Data was collected using a standardized questionnaire. Five hypotheses were tested using multiple regression analysis, t-test and analysis of variance. The result from the analysis indicated that, there is significant joint influence of website quality, trust, and internet dependency on customer satisfaction among consumer, R2 = .440, F (3,350) = 91.536, p < .01. The results also indicated that website quality (β = .606), propensity to trust (β = .124) and internet dependency (β = .130) independently predicted customers’ satisfaction. Finally the results showed there was no significant difference with customer satisfaction between generation, X, Y, and Z, F (2, 351) = 1.612, p > 05. Based on these findings, it can be concluded that respondents assess the quality of the shopping website in order to determine their level of trust in the website. The study therefore recommended that the e-commerce sector should identify and tackle challenges relating to security and website ineffectiveness, to ensure that customers can trust and use online shopping medium with ease. Keywords: Website Quality, Trust Propensity, Internet Dependency, Customer Satisfaction, Online Shopping. Word Count: 293
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    Personal Values, Religiosity, and Personality Traits as Predictors of Attitude Towards Formal Employment Among Millennials in Nigeria: A Cross Sectional Overview of Four Institutions in Lagos and Ogun State
    (Lead City University, 2022-12) Oluwaferanmi Michael ONIJESUDE
    The overall purpose of this study was to investigate personal values, religiosity, and personality traits as predictors of Millennials’ Attitude towards formal employment in Lagos and Ogun state, Southwestern, Nigeria. The participants are 3rd and 4th wave Millennials in Nigeria, under a 50% high, and escalating unemployment milieu. The study employed seven theories, namely: Schwartz, basic values theory; Durkheim and Weber’s theory of religion; the big five theory of personality; Myers-Briggs type indicator, person-situation debate, functional attitude theory. Quantitative research method, and cross-sectional, survey design was adopted for the study. The target population are Millennials, however, 3rd and 4th wave Millennials are study population. Purposive sampling technique was used to select participants. Structured, close ended questionnaire was used to gather data which were analyzed using inferential statistical tools. The results showed that personal values, religiosity and personality traits were significant joint predictors of attitude of Millennials to formal employment. However, personal values and religiosity are the two most significant formal employment independent predictors (β = .38, t = 6.00, p < .05, and β = .42, t = 7.5, p < .05, respectively); but personality was not (β = .05, t = 1.00, p > .05). The results suggest that majority of Millennials exhibited positive attitude towards formal employment. It therefore, implies that that they looked forward to being employed in an organized establishment that can absorb them immediately after graduation and on completion of their national service year. Based on the findings from this study, it is recommended that all stake holders that deal with Millennials in Nigeria use empirical findings to learn more about them in order to harness the strength of the cohort. Keywords: Millennials, Formal employment, Personal values, Personality traits, Religiosity. Word Count: 276
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    Socio demographic Determinants of Women’s Adjustment to Midlife Crisis in Selected Local Government Areas in Oyo State, Nigeria
    (Lead City University, 2022-12) Oluseyi Folakemi, GBADAMOSI
    The main objective of this study was to examine the factors that influenced the adjustment of women in some selected local government areas of Oyo state, Southwest, Nigeria during their midlife crisis. Also, it described the sociodemographic factors and support systems in dealing with psychosocial issues associated with midlife crisis. This study was anchored on Erikson’s Psychosocial Theory and Levinson’s Stage-crisis view. Cross sectional research design was adopted while multistage and purposive sampling techniques were used to select the local governments and the participants for the study. Data were collected using structured questionnaire divided into sections, administered to One hundred and sixty-five (165) women. Hypotheses were tested using descriptive statistics and One-way ANOVA. Findings revealed that onset of midlife crisis among women was significant. Specifically, the experience is significant among women aged 45 to 54 at 55.76%. Income status has significant impact among the women during midlife crisis [F (4,160) = 21.726, p < .01]. Participants with higher income (above #200,000) adjusted better. Participant who received support system from immediate family significantly adjusted better than those who received support from other support systems F (3,161) = 12.417, p < .01]. This study was able to establish that age of onset, higher regular income and adequate system of support from the immediate family were significant factors towards adjustment during midlife crisis among women in Oyo state, south west Nigeria. This study recommended that women experiencing mid-life crisis should be offered adequate systems of support. Keywords: Women, Local Government, Southwest, Midlife Crisis, Sociodemographic Factors, and Support Systems. Word Count: 259