PUBLIC RELATIONS STRATEGIES TOWARDS PRIVATE UNIVERSITES, PUBLIC IMAGE AND ACCEPTABILITY IN IBADAN METROPOLIS
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Date
2023-12
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Lead City University
Abstract
Public relations has become an important component of business, government, and everyday life.It is a cost-effective mechanism for improving the image of an organization, individual, corporate entities, products, groups, and corporations or services. Since the success and failure of an organization largely depends on the public, most of these organizations, deploy public relations strategies to identify, maintain, and establish mutual friendly relationships with the publics. It can be reasonably be deduced that organizations with unplanned, and poor public relations hardly survive and meet their ends, while those with planned and concerted efforts to relate with the public and extend relationships as well as strong public relation programme perform better in terms of achieving their set goals, minimize damage or waste, and improve reputation during crises. This might have informed the World Assembly of Public Relations to conclude that public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programme of action that serve both the organization and the public interest. The research methodology used in this study is quantitative in nature. It made use of a questionnaire. The study found out that the use of Public Relations has served as a strong advertisement for th;e selected universities within Ibadan Metropolis most especially Lead City University. The use of Public relations has helped the selected universities in reaching out to potential students who are interested in studying in these universities. The study further recommends that the use of public relations should go beyond media advertisement and also include students’ interactions and giving back to the community via community service development scheme.
Keywords: Public Relations, strategies, private universities, organization
Word count: 256
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Keywords
Public Relations, strategies, private universities, organization