Department of Mass Communication & Media Studies

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Parental Perception on Change in Recommended Texts and Book Procurement among Private Primary School Pupils in Ona-Ara Local Government Area, Ibadan
(Lead City University, Ibadan, 2024-12) Elizabeth Mariam TIMOTHY
The progress of any nation largely hinges on the education of its citizens, beginning at a young age. No society can truly realize its full potential until its citizens are adequately educated, with the foundation of this educational journey beginning at an early age. A crucial component of this educational process is textbook procurement, which plays a significant role in assuring quality education in schools. This study therefore aims to explore Parental Perception on Change in Recommended Texts and Book Procurement among Primary School Pupils in Ona-Ara Local Government Area, Ibadan. This research work is based on two theories: The Theory of Perception and Social Learning Theory. This study employed a descriptive survey research design, using a close-ended questionnaire for a comprehensive data collection which the population of the study consisted of parents of primary school pupils in Ona Ara Local Government Area. The finding of the study revealed that the weighted mean score of µ = 3.06 indicates moderate positive perception of parental involvement in the procedures for changes in recommended texts. The weighted mean score of µ = 3.52 indicates a highly positive perception of parents regarding the factors necessitating changes in recommended texts. Also, weighted mean score of µ = 3.49 indicates a highly positive perception of parents regarding the influence of changes in recommended texts on textbook procurement behaviours. It was concluded that on average, parents tend to agree with the statements provided, reflecting a generally favourable view of how these changes impact their procurement behaviours, though there are some concerns, particularly regarding financial burdens and the challenge of acquiring new texts. They generally view the factors necessitating these changes favourably and agree that these changes impact their textbook procurement behaviours. However, there are some concerns, particularly regarding financial burdens and the challenges of acquiring new texts. It is recommended that schools improve communication and actively involve parents in decisions about changes in recommended texts to ease concerns and foster a more collaborative educational environment. Keywords: Education, Textbook, Perception, Recommended texts, Pupils, Textbook procurement Word Count: 300
Influence of Digital Communication Agricultural Extension Services on Food Crops Production in Oyo State, Nigeria
(Lead City University, Ibadan, 2024-12) Morufu Adewale SHITTU
Digital communication has the potential to revolutionize the entire agricultural sector, however, this potential has not been adequately taped by farmers to boost their productivity. This study investigated the Influence of digital communication agricultural extension services on food crop production in Oyo State, Nigeria. Diffusion of Innovation Theory, Unified Theory of Acceptance and Use of Technology, and Technology Determinism Theory guided the study. Descriptive survey research design was adopted. The sample size was 408 out of 5,250 registered food crop farmers in Oyo State. Google form titled Influence of Digital Communication Agricultural Extension Services Questionnaire (IDCAESQ) was used for data collection and administered through an online form. Descriptive statistics was used to analyze the research questions while Analysis of Variance (ANOVA) was used to test the hypotheses at a 0. 05 alpha level of significance. Findings revealed that cassava (40.2%), maize (27.7%), and yam (14.7%) were the three most cultivated food crops. Accessibility to digital communication extension services was poor (x̅= 1.76±0.76); knowledge of digital communication agricultural extension services was good (x̅= 2.39±0.68); utilization of digital communication agricultural extension services was high (x̅= 2.85±0.92); and constraints to utilization of digital communication extension services were very severe (x̅= 2.52±0.72). Accessibility of digital agricultural extension services (F2, 405 = 30.962; P= 0.000), knowledge of digital agricultural extension services (F2,405= 4.941; P= 0.008). Therefore, the study concluded that digital communication agricultural extension services significantly influenced food crop production in the study area. It was recommended that target-specific digital communication training that promotes capacity building be embarked upon through a community-based approach to improve the current knowledge of digital extension services among farmers. Furthermore, the government should embark on the provision of cheap, affordable, and efficient internet facilities that would enhance easy access to up-to-date agricultural innovations and essential extension services. Keywords: Digital communication Agricultural Extension, Food Crop Production, DigitalAgricultural Knowledge, Digitalisation, Community Based Approach. Word Count: 297
Influence of Twitter (X) Ban on Online Businesses Performance in Nigeria: June 2021 and January 2022
(Lead City University, Ibadan, 2024-12) Mariam Tolulope OMOTOSHO
Businesses are facing unusual challenges as they strive to sustain their online presence and customer relationships amidst the unanticipated shift in the digital economy. During the period of the ban in Nigeria, Twitter was unavailable, hence online business engaged in various trials and adopted alternative platforms to compensate for the inability to use Twitter in Nigeria. Hence, this research investigates the influence of Twitter ban on the performance of online businesses in Nigeria. The study was anchored on Authoritarian Media and Theory Technological Determinism Theory. The study adopted descriptive survey research design with the use of self- designed questionnaire named Online Business Twitter Users Questionnaire (OBTUQ). Sample size of four hundred were drawn from active Twitter Users who are Online Business Owners. The findings of the study revealed that the majority of respondents have significant experience using Twitter, with 123 (30.8%) having been subscribed for five or more years, followed by 115 (28.7%) with three years of use. Other groups include those with four years (75, or 18.8%), two years (65, or 16.3%), and one year (22, or 5.5%). This distribution highlights that most respondents are seasoned Twitter users, indicating a stable user base for business-related activities. Thus, all 400 respondents have been on Twitter for at least one year. The study concludes that the Twitter ban imposed significant challenges, disrupting traffic, sales, and service delivery across various industries. While some businesses adapted by exploring alternative channels, the ban underscored both the digital vulnerability and resilience of online enterprises in Nigeria and recommends that government should provide training in alternative digital strategies like SEO and multi-platform content to help businesses maintain visibility and resilience during platform disruptions and engaging policymakers to ensure stable access to essential social platforms, highlighting the economic risks posed by future restrictions. Keywords: Digital economy, Influence, Online business, Twitter, Twitter ban Word count: 254 words
Influence of Pepsi Digital Advertisement on Buying Behaviour and Brand Loyalty among Undergraduates of Lead City University
(Lead City University, Ibadan, 2024-12) Oluwaseun ONASANYA
Social media has become an integral part of daily life for millions worldwide, offering a platform for communication, entertainment, and commerce. One notable aspect of social media is its role in advertising. The study examined the influence of Pepsi digital advertisement on buying behaviour and brand loyalty among undergraduate students of Lead City University. The theory of Reasoned Action and Technological Determinism provided the theoretical framework for the study. The descriptive survey method was adopted, and 388 respondents were randomly selected to form the sample population. A self-structured questionnaire was used to source the data. The collected data were presented and analyzed using statistical package for social sciences (SPSS). The results obtained revealed that the majority of the majority of respondents reported that they easily recognized Pepsi's digital advertisements among other brands' advertisements online. The study revealed that majority of respondents are consistently exposed to Pepsi's digital content on social media platforms stating that they always see Pepsi contents on their timelines. Findings further revealed that the majority of respondents believe that Pepsi's digital advertisements significantly influence there purchasing decisions. It was further revealed that the majority of respondents agreed that these advertisements reinforced their loyalty to the Pepsi brand and positively impacted their loyalty. From the findings, it was also revealed that the majority of the respondents acknowledged the significant role of Pepsi's digital advertisements in retaining customers, indicating Pepsi should enhance social media engagement by creating interactive content. Pepsi should explore diverse ad formats to maintain audience interest and Strengthen partnerships with influencers for wider reach. Keywords: Digital advertisement, Advertising, Marketing, Internet, Online advertising Word Count: 258
Mainstream Editors’ Perception of Ethical Journalism Practices and Fake News Disseminationin Nigeria
(Lead City University, Ibadan, 2024-12) Nneka IKEM ANIBEZE
Globally, compliance to ethical standards among journalists is the norm. However, the state of unethical practices noticed in newspaper, electronics and online media practice in Nigeria is presumably, on an all-time high due to fake news dissemination, lack of objectivity and decency in their reportage. The central issue in discussions on ethics in Nigeria is ethical journalism practice and preponderance of fake news resulting in serious ethical breaches among mainstream editors in Nigeria. Therefore, this study examined the perception of mainstream editors on ethical journalism practices and fake news dissemination in Nigeria. The study was anchored on Social Responsibility Media Theory while a self-designed structured questionnaire was employed for data collection. A descriptive survey research design was adopted. Data was gathered using a questionnaire instrument through Google Forms. Sample was selected using systematic sampling technique. A total enumeration technique was adopted to access 116 registered mainstream editors across Nigeria. The study found the level of ethical journalism practices among mainstream journalists in Nigeria was high while mainstream editors were found to observe the ethics of journalistic practice. The perception of Nigerian Mainstream editors journalism practices was found to be positive, which implies that mainstream editors were favourably disposed to ethics of journalistic practice in Nigeria. However, dissemination of fake news was found to be rampant as well as the perception of Nigerian mainstream editors on fake news dissemination among journalists in Nigeria. The study recommends that mainstream editors should pay more attention to ethical journalism practices among their reporters while dissemination of fake news should be discouraged among media practitioners. Keywords: Ethical Issues, Journalism practices, Fake News & Mainstream Editors Word Count: 257
Media Educational Contents as Determinants of Knowledge, Attitudes and Participation of Nigerian Youths in Political Activities
(Lead City University, Ibadan, 2024-12) Anthony Apeh AMEDU
The continued existence and growth of democracy in any nation is dependent upon the nation's level of political interest. The media, as the fourth estate of the realm, plays the educational function in a democratic society. Therefore, this study examined the media educational contents as determinants of Nigerian youths’ knowledge, attitude and participation in political activities. The study was anchored on Agenda Setting theory, Social Responsibility theory, Cognitive Mobilisation theory and Cognitive Engagement theory. The study adopted the correlation survey research design and employed a questionnaire named ‘Media Political Education Contents, Youths’ Knowledge, Attitudes and Political Participation’ (MEYAP) for data gathering. The sample consisted 540 respondents from the six geo-political zones in Nigeria, with states like Adamawa, Kogi, Kano, Enugu, Oyo and Delta selected through stratified and convenience sampling techniques. The data collected was coded and analysed using Statistical Package for Social Sciences (SPSS) with descriptive and inferential statistics. Findings show that Nigerian youths exhibited a high level of knowledge about political activities (83.3%). Moreover, the study demonstrated a significant negative correlation (-0.859) between media education contents and political participation among Nigerian youths. This implies that an increase in educational content leads to a decrease in political participation by 0.859. The study concluded that media education has a positive relationship with combined knowledge of politics and attitude of youths and participation in political activities. From the findings, several recommendations are proposed. First, political stakeholders in Nigeria should know that the knowledge of youths on political activities should be maintained and built on. Second, there is need to cultivate and sustain the interest of youths in political activities. Additionally, political actors and political stakeholders should know that it is only when there is combined knowledge and positive attitudes towards politics that the youths will participate in political activities. Keywords: Media Political Education, Political Activities, Political Behaviour, Political Knowledge and Political Participation Word Count: 297
Awareness and Perception of Social Media Sexual Violence Contents on Culture of Silence among Female Youths in Ibadan Metropolis
(Lead City University, Ibadan, 2024-12) Abimifoluwa Glory ANJORIN
The continued existence and growth of sexual violence which affects females has become a great menace as it does not discriminate against religion, race, age or gender. Its growth is backed up by a culture of silence which gives the perpetrators an edge over the victims and it is fueled by groups of people who by unspoken agreement decide not to talk about being assaulted or abused. It has caused a divide among individuals who have come across campaigns such as #MeToo, #SaySorry which have helped in creating awareness and others who feel they don’t have a voice or have the power to do anything to mitigate assault among female youths. Therefore, this study examined female youth’s level of awareness, social media contents impact on their attitudes, perceptions, and behaviours towards breaking the culture of silence. The study was anchored on Technological Determinism theory, Spiral of Silence theory, and Media Dependency theory. The research study adopted the descriptive survey research design using a population of 553,678 female youths. The sample consisted 400 respondents from Ibadan Metropolis selected through purposive random sampling techniques. The data collected was coded and analysed using SPSS. Findings show that majority of the respondents (89.1%) consistently make use of social media. Response to visibility of campaigns of public awareness on some of the sexual violence campaigns fell under "Rarely" category, which implies a need for strategies to elevate public awareness in addressing sexual violence. Other findings showed that Female youths in Ibadan Metropolis recognise the importance of speaking up, despite the societal, familial, and legal barriers that exist. The study concluded that there was a significant negative relationship found between the awareness of social media sexual violence content and the culture of silence. From the findings, several recommendations were proposed. Keywords: Sexual Violence, Culture of Silence, Female Youths, Ibadan Metropolis, Awareness and Perception Word Count: 295
Public Relations Tools, Crisis Management and Employees’ Job Satisfaction in Nigerian Shippers’ Council.
(Lead City University, Ibadan, 2024-12) Bashir Alhassan AMBI – MOHAMMED
Organisations and businesses are confronted with multifaceted challenges in their daily operations which can be intrapersonal or interpersonal and may threaten to undermine their operational effectiveness and reputation in the industry likewise affecting the job satisfaction employees will attend from the organisation. Organisation's inability to implement effective adequate crisis management practices can result in decreased job satisfaction among employees, leading to low morale, reduced productivity, and increased turnover rates. Therefore, this study examined the relationship between public relations tools, crisis management, and employee job satisfaction in the Nigerian Shippers’ Council. The study adopted two theories; Situational Crisis Communication Theory, and Affected Theory. A model; Crises Management Model. The study adopted correlational survey research design. Purposive sampling technique was adopted where the sample size of 433 was reached using the total enumeration technique. Findings show that there is a high adoption rate of WhatsApp Group Communication in the Nigeria Shippers’ Council. Also, there is a strong negative correlation between public relations tools and crisis management in the Nigerian Shippers’ Council. Further, findings there is a strong positive relationship between public relations tools and employees' job performance at the Nigerian Shippers’ Council. The Pearson correlation coefficient is -0.804, which indicates a strong negative correlation between Public Relations Tools and Crisis Management. The findings show a Pearson correlation coefficient of 0.693, indicating a strong positive correlation between Public Relations Strategy and Employees’ Job satisfaction. This indicates a strong positive correlation when assessing the relationship between public relations tools and combined crisis management and employees’ job satisfaction. The R Square value is 0.693, suggesting that approximately 69.3% of the variance in employees' job satisfaction and crisis management is explained by public relations tools. The study recommended that there is a strong positive correlation when assessing the relationship between public relations tools and combined crisis management and employees’ job satisfaction, Nigerian Shippers’ Council, and other organisation in achieving combined crisis management and employee job satisfaction, the public relations tools examined should be adopted. Keywords: Public Relations Tools, Crisis Management, and Employees’ Job Satisfaction in Nigerian Shippers Council. Word Count: 325
Influence of Celebrity Endorsement Advertisement on Brand Patronage of Infinix Smartphones among undergraduates of Lead City University, Ibadan
(Lead City University, Ibadan, 2024-12) Temitope Oluwaseun AKOSILE
Celebrities, due to their widespread recognition and influence, can enhance a brand's image, increase its perceived value, and drive higher sales and customer engagement. This phenomenon is rooted in the psychological impact celebrities have on their followers, who often aspire to emulate their idols. The study examined the influence of celebrity endorsement advertisement on brand patronage of Infinix Smartphones among undergraduates of Lead City University. The social identity theory and source credibility theory provided the theoretical framework for the study. Descriptive survey research design was adopted, and 388 respondents were randomly selected as sample. A self-structured questionnaire was used to gather data. The collected data were analyzed using descriptive and inferential statistics. The results obtained revealed that the majority (61.9%) of the respondents frequently used WhatsApp. The study revealed that the negative publicity about a celebrity could harm their perception of the brand, and a mismatch between a celebrity's image and the Infinix brand could reduce their interest. It was also revealed that the majority of respondents believe that celebrity endorsements positively impact their confidence in the Infinix brand, particularly when the endorsements come from credible and reputable figures. Findings further revealed that the majority of respondents agree that celebrity endorsements have a strong influence on their decision to purchase Infinix smartphones. The findings also reveal a strong and significant positive relationship between celebrity endorsement advertisements and brand patronage of Infinix. It was also revealed that the majority of respondents believe that celebrity endorsements positively impact their confidence in the Infinix brand, particularly when the endorsements come from credible and reputable figures. The study recommends that Infinix should carefully select credible and reputable celebrities for their endorsement campaigns to strengthen consumer trust and loyalty while ensuring that the celebrity's image aligns with the brand's values. Keywords: Brand Patronage, Celebrity endorsement, Advertisement, Infinix Smartphones, Celebrity Word Count: 295
Influence of Lead City 89.1 F.M Health Matters Programme on Healthy Lifestyle among Lead City University Undergraduates
(Lead City University, Ibadan, 2024-12) Remilekun Mary ADEROBAGUN
Unhealthy lifestyle choices are often linked to decreased productivity, diminished quality of life, and a negative impact on academic performance. Recognizing this, the Health Matters program on Lead City 89.1 FM has become a significant source of health information and awareness for students, promoting their active participation in health improvement practices. The study investigated the Influence of Lead City 89.1 F.M Health Matters Programme on Healthy Lifestyles among Lead City University Undergraduates. The study is anchored on the Health Belief Model, Social Cognitive Theory, and Diffusion of Innovation Theory. A descriptive survey research design was adopted. The study involved a sample size of 318 Undergraduates from the College of Medicine, Lead City University, Ibadan Oyo State. The research instrument used for data collection was; a duly validated researcher-designed questionnaire named; Influence of Lead City 89.1 F.M Health Matters Programme on Healthy Lifestyles among Lead City University Undergraduates (ILCHMPHLLCUU) and the collected data were presented and analyzed using descriptive and inferential statistics. The purposive sampling technique was also employed for sample selection for the study. Findings showed that most students engage with the program on topics such as health literacy (66%), sex education (89%), physical fitness (92.7%), and mental health support (63.7%). Findings also revealed that undergraduate students at Lead City University engage differently with various health-related topics featured on the Health Matters radio program, and as such reflected a high level of interest related to self-care practice (91.7%), which includes meditation, exercise, and a healthy diet. Findings further revealed that the majority (68.3%) of respondents, strongly agree that regular exercise is essential for maintaining overall health and well-being. Therefore, it is recommended that alternative broadcasting methods, such as podcasts or recorded segments available on social media or the university's online platforms, be developed to ensure students can access the program even when live broadcasts are interrupted. Keywords: Health Matters Programme, Healthy Lifestyle, Radio Programme, Undergraduates and Lead City FM Word Count: 295
Printers' Perception on Cost of Production and Sustainability of Printing Industry in Osun State
(Lead City University, Ibadan, 2024-12) Stephania Moni ADENIYI
The printing industry is grappling with escalating production costs and sustainability challenges, threatening its growth and survival. Factors such as rising prices of raw materials, high import duties on equipment, unreliable power supply, and limited access to modern technologies have significantly increased operational expenses. The study examined Printers' Perception on Cost of Production and Sustainability of Printing Industry in Osun State. The Cost-Benefit Analysis and Rationale Choice Theory provided the theoretical framework for the study. Descriptive survey research design was adopted, and 400 respondents were randomly selected as sample. A self-structured questionnaire was used to gather data. The collected data were analyzed using descriptive statistics. Findings revealed that majority (54.3%) of respondents strongly agreed that raw materials constitutes a major cost, emphasizing its essential role in printing activities. Similarly, labor costs were highlighted by the majority of respondents (65.7%) strongly agreeing that it significantly impacts the total costs incurred by printers. Findings also revealed that majority (51.4%) of respondents strongly agreed that transportation and logistics was the most significant cost incurred. Findings revealed that majority (54.3%) of respondents agreed that government policies and regulations were considered the most influential factor that affects cost of production. The study recommends Printers should invest in cost-effective technologies to improve operational efficiency, reduce long-term costs, and enhance competitiveness. Printing businesses should invest in training and development programs to enhance workforce skills, improving productivity and offsetting higher labor costs. Keywords: Printing Industry, Cost of Production, Raw Materials, Sustainability, Government Policies Word Count: 245
Analysis of Presentation Patterns and Followership of Sports Yoruba Language Radio Programme among Selected Broadcasting Stations in Ibadan Metropolis, Oyo State
(Lead City University, Ibadan, 2024-12) Adekunle Mobolaji OBADIMU
Sports entertainment programme is one of the broadcast content that gathers a lot of listenership. Historically, Yoruba language sports programmes served as essential platforms for disseminating sports updates and fostering community bonds. These programmes, however, were primarily limited to straightforward commentaries, offering little in terms of interactivity or tailored audience engagement.The study analyzed the presentation patterns of followership of sports Yoruba radio programme among selected broadcasting station in Ibadan Metropolis, Oyo state. The selective exposure theory, agenda setting theory, and use and gratification theory provided the theoretical framework for the study. Content analysis was adopted, and sports radio programmes from three stations were purposively selected: Amuludun 99.1 FM, Lagelu 96.7 FM, and Agidigbo 88.7 FM. The specific programmes analyzed were Jekonmo from Lagelu 96.7 FM, Ere Idaraya from Amuludun 99.1 FM, and Idan Ere daraya from Agidigbo 88.7 FM. The collected data were presented and analyzed with descriptive analysis using frequency counts and percentages as well as contextual analysis in essay form. Findings revealed that Agidigbo FM's "Idan Ere Daraya" leads in modern sports coverage, with 32% of its content dedicated to this category. Findings revealed "Jekonmo" on Lagelu FM places a strong emphasis on expert commentary, dedicating 60% of its airtime to this feature. Also Jekonmo on Lagelu FM had the highest audience reach, with 20,000 listeners. It also recorded the highest regular listenership, with 70% of its audience tuning in consistently. Findings further revealed that Ere Idaraya" on Amuludun FM highlights listener contributions as its key feature, which accounts for 55% of the program. The study recommends Lagelu FM should expand its engagement beyond call-ins by increasing its presence on social media to attract a younger, more tech-savvy audience. Agidigbo FM could enhance its community engagement by organizing more local sports events and involving listeners through live broadcasts from these events. Amuludun FM should focus on improving its call-in strategies and expanding the range of sports covered to boost listener participation and grow its audience. Keywords: Analysis of Presentation Patterns, Sports Yoruba Language, Radio Programme, Broadcasting Stations, Word Count: 328
Assessment of Public Relations Strategies in Crisis Management and Organisational Performance of The Federal Polytechnic, Ilaro, Ogun State, Nigeria
(Lead City University, Ibadan, 2023-12) Olubisi Olusola JIBOKU
In recent times, it has been observed that a lot of users have been migrating to online banking. However, security in online banking has been a matter of great concern for most users. This thesis presents a performance evaluation of a homogeneous boosting technique for online banking network intrusion detection. The study aims to determine the effectiveness of the boosting technique in improving the detection of network intrusion attempts in online banking systems. The research methodology includes applying fuzzy logic feature selection technique on the dataset to determine the objectivity of the homogenous boosting ensemble machine learning algorithms. The experimental results of the study showed that the homogenous boosting technique performed well on the datasets, achieving high levels of accuracy and recall. The study also shows that the homogeneous boosting technique has a relatively low false-positive rate, indicating a high level of precision in detecting network intrusion attempts. Furthermore, the study evaluates the impact of various feature selection techniques on the performance of the boosting technique. The results demonstrate that the boosting technique performed better with selected feature subsets, which implies that the technique can be optimized for different online banking network intrusion detection scenarios. In conclusion, this thesis demonstrates the effectiveness of the homogeneous boosting technique for online banking network intrusion detection. The study provides valuable insights into the use of boosting techniques and feature selection for improving the detection of network intrusion attempts in online banking systems. The findings of this study could help enhance the security of online banking systems and improve the overall trust of customers in online banking. Keywords: Online Banking, Intrusion Detection, Fuzzy Logic, Homogenous boosting. Word Count:263.
Digital Innovations as Correlates of Book Design and Illustration in Evans Brothers Publishers and College Press Limited
(Lead City University, 2023) Tolumoye Favour WARIBAGHA
This study seek to identify the influence of technological innovation on book design and illustration in publishing firms using Evans Brothers Publishers and College Press Limited as a case study. The research design used was the descriptive survey. The population of the study consisted of all staff working at the publishing unit of Evans Brothers Publishers and College Press Ltd, Ibadan, Oyo State) which is made up of 400 full time employee. Primary data were collected using the questionnaire instrument and a total of 212 staff was selected using Taro Yamane. Multiple regression was used with the aid of Statistical Package for Social Sciences (SPSS) version 23.0 to test the hypothesis. The regression analysis revealed that the p-value (0.00) for the independent variable is significant at the 0.05 level of significance; the R2 of 0.87 has moderate explanatory power for the variation in the dependent variable (book design and illustration) and it is moderately fit of the regression, the calculated F of 19.937 is significant at p=0.00. Therefore, Ho was rejected. The findings revealed that digital printing, typography and graphics design are the means of book design and illustration, web publishing, digital printing, and e-commerce are the technological innovation used for book design and illustration, all other technological innovations except e-book has a high level of use in Evans Publishers and college Press for book design, majority of the means on influence of technological innovations on book design and illustration in publishing firms showed moderate level, challenges in using technological innovation are high cost, poor power supply, poor communication, problem of copyright, Lack of Skilled Manpower and Piracy. The study therefore, recommends that publishers should include the development of e-book as part of technological innovations. Also the management of publishing companies should endeavour to recruit skilled manpower in order to improve productivity, stiffer laws should be put in place by the government and other stakeholders against back door productions. Keyword: Digital-Printing, E-Commerce, Press, Web-Publishing, Technological-Innovations, Typography, Word Count: 318 words
Resource Availability and Management in Metropolitan Amuludun 99.1FM and Lead City 89.1 FM
(Lead City University, 2023-12) Saka Dayo LAWAL
Availability of financial resources has been the bane of effective radio broadcasting in Nigeria. There is no doubt that funding and availability of equipment play a pivotal role in meeting the statutory function of a radio station be it public or private radio stations. This study therefore investigated resource availability and management of metropolitan Amuludun 99.1 FM and Lead City 89.1FM to ascertain the source of revenue, the state of equipment, welfare package and training of staff for effective performance of radio stations in Nigeria. The study was anchored on three communication theories:Economy Media Theory, Social Responsibility Theory andDevelopment Media Theory. The study adopted mixed method of qualitative and quantitative research design with the use of Key Informant Interview and structured questionnaire to gather data. Findings showed that out of 97 respondents, 60 representing 61.8% strongly agreed that bulk of revenue for the stations come from owners’ subvention followed by commercials with 59 respondents, representing 60.8% , barter has 42 (43.2%), sponsorship drive 40 (41.2%) and donations came last with 25 respondents (25.7%). The study recommends that Federal Government should review the subvention given to Amuludun FM and recruit more hands to promote service delivery andthe management of Lead City University should provide enough funds for the Lead City 89.1 FM to purchase more equipment, vehicles, including Outside Broadcast (OB) van for the expansion of its reception, efficiency and smooth operation. The study further recommends that more offices should be created to accommodate staff and professionals be recruited to handle programmes and marketing units with a view to enhancing its revenue base. The study advocates the need for more educational programmes and extension of the broadcast hours. There is the need for the management to upgrade the equipment of the station to a full fledge broadcast station. Keywords: Resource availability, Management, public and private radio stations, Community radio, FM stations Word Count: 300
Evaluation of Public Relations Strategies of University College Hospital, Ibadan
(Lead City University, 2023-12) Eyitolami Aminat OMISORE
This thesis titled “the evaluation of public relations strategies in a teaching hospital: a case study of University College Hospital (UCH) Ibadan was intended to evaluate the use of public relations strategies by teaching hospitals in Nigeria and their impact on how the teaching hospitals are perceived with specific focus on University College Hospital (UCH) in Ibadan. The statement of the problem, objectives, significance, scope and limitation of the research study were stated. The four research questions used for the study were made known. The objectives of this study include discovering the awareness and exposure of people to public relations strategies and public relations units in organizations; the challenges faced in planning and execution of public relations campaigns and its impact on teaching hospitals in Nigeria. Key words relevant to the study were also defined. The Uses and Gratification theory and the Perception theories were used as the theoretical framework for this study. The research made use of data provided by respondents based in Ibadan, Oyo State. Copies of the questionnaire were administered, analyzed and presented in simple percentage tables. Survey research method was employed in this study to get information from the respondents. 300 copies of the questionnaire were distributed, returned valid and certified okay for data analysis. Findings show that the respondents are aware of and used the services of University College Hospital, Ibadan and they got to know about the hospital through their families, friends, work place and media. More of the respondents are aware of the existence of a public relations unit in University College Hospital Ibadan that practices public relations regularly. The respondents however disputed the existence of well experienced and knowledgeable personnel that know about the principles and practice of public among the employees of University College Hospital, Ibadan. The kind of challenges that public relations personnel face in the planning and execution of public relations strategies on behalf of teaching hospitals were revealed. Public relations personnel don’t face many challenges in execution. Keyword: Evaluation, Public Relations Strategies, University College Hospital Ibadan
PUBLIC RELATIONS STRATEGIES TOWARDS PRIVATE UNIVERSITES, PUBLIC IMAGE AND ACCEPTABILITY IN IBADAN METROPOLIS
(Lead City University, 2023-12) Ifeoluwa Stella OJO
Public relations has become an important component of business, government, and everyday life.It is a cost-effective mechanism for improving the image of an organization, individual, corporate entities, products, groups, and corporations or services. Since the success and failure of an organization largely depends on the public, most of these organizations, deploy public relations strategies to identify, maintain, and establish mutual friendly relationships with the publics. It can be reasonably be deduced that organizations with unplanned, and poor public relations hardly survive and meet their ends, while those with planned and concerted efforts to relate with the public and extend relationships as well as strong public relation programme perform better in terms of achieving their set goals, minimize damage or waste, and improve reputation during crises. This might have informed the World Assembly of Public Relations to conclude that public relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programme of action that serve both the organization and the public interest. The research methodology used in this study is quantitative in nature. It made use of a questionnaire. The study found out that the use of Public Relations has served as a strong advertisement for th;e selected universities within Ibadan Metropolis most especially Lead City University. The use of Public relations has helped the selected universities in reaching out to potential students who are interested in studying in these universities. The study further recommends that the use of public relations should go beyond media advertisement and also include students’ interactions and giving back to the community via community service development scheme. Keywords: Public Relations, strategies, private universities, organization Word count: 256
Influence of Social Media Campaigns on Knowledge and Attitude of Lead City University Undergraduates towards Mental Health Disorder
(Lead City University, 2023-12) Ifejesutomi Elizabeth IBEUN
Mental health is an essential component of overall health and well-being, but according to researches it has received little attention, especially in this part of the world. The World Health Organization (WHO) estimates that 450 million people worldwide have a mental disorder and that 25% of the population will experience mental illness at some point in their lives. It is against this backdrop that this research aims to assess the influence of social media campaigns on knowledge, and attitude of undergraduates of Lead City University, Ibadan towards mental health disorder. This study is anchored on Agenda Setting Theory, Information Processing Theory and Technological Determinism Theory, The study adopts survey research design. The study consists of a sample size of 382 undergraduates of Lead City University. The research instrument used for data collection was a well validated designed questionnaire. The findings of the study shows that a good number of the students of Lead City University, Ibadan are exposed to social media campaigns on mental health disorder. The study concludes that social media campaigns have a significant impact on the majority of students' knowledge and attitudes toward mental health, with many displaying positive knowledge and attitudes toward mental health. The testing of the hypotheses shows that social media campaigns significantly influence level of knowledge and attitude of Lead City undergraduates towards mental health disorder. The research therefore, recommends that it is important to advocate for the integration of mental health services into all spheres of lives using social media applications .There is an urgent need to educate Nigerians - at institutional and community levels, in order to raise awareness on mental health disorders and improve people’s perception on matters concerning mental health issues. Keywords: Attitude, Campaign, Social Media, Mental Health Word Count: 279
Citizen and Investigative Journalism Practices as Correlates of Good Governance in Oyo State, Nigeria 2019-2022
(Lead City University, 2023-12) Adebiyi Oluwumi ADEGOROYE
All over the world, good governance is vital for national and global development, and the media is critical for the realisation of this purpose. However, there is a perception that citizen and investigative journalism practices do not necessarily have a bearing on good governance. This study, therefore, investigated the correlations between citizen and investigative journalism on good governance in Oyo State, Nigeria, 2019-2022. The study was anchored on Agenda Setting, Technological Determinism and Spiral of Silence theories. Descriptive research was adopted for this study. Instrument named “Citizen, Investigative Journalism Practices and Good Governance Questionnaire” (CIJPGG) was utilised to gather data, while descriptive and inferential statistics were utilised for the analysis. Also, out of 24 citizen journalism reports, 12 domiciled in Oyo State elicited government responses. The study revealed the existence of investigative and citizen journalism practices in the Oyo State, and that they impact on good governance. This is owing to the fact that 3.26 (the Weighted Mean) for investigative journalism and 2.9 for citizen journalism practices against the decision rule for 5-point scale which is 3.0. From the findings, it is recommended that citizen and investigative journalism should be sustained for the promotion of good governance and government and its agencies should also ensure quick and effective response to investigative and citizen journalism reports in order to promote good governance. Keywords: Citizen Journalism, Mainstream Journalism, Investigative Journalism, Good Governance, KGBization, Depersonalisation Word Count: 221
Technological Innovation, Ethical Issues and Organizational Performance of Book Publishing Firms in Ibadan, Oyo State.
(Lead City University, 2022-12) Adekola Yaqub ADEYEMI
The unprecedented scarcity of resources among book publishing firms in the current global economic distress calls for organizations to perform optimally. However, research revealed that organizational performance (OP) of book publishing firms is on the decline; they retrench or convert status of significant numbers of staff, close some branches or wind up. This adversely affected the book publishing sector while aggravating the illiteracy challenges. Hence, study investigated the influence of technological innovation and ethical issues on OP of book publishing firms in Ibadan. Balance scorecard theory provided the framework, the study adopted descriptive survey design. Population consisted of 204 management staff of the 51 registered book publishing firms with total enumeration sampling technique. A validated questionnaire was used for data collection (0.76 – 0.89). A response rate of 77% was achieved. Data collected were analyzed using descriptive and inferential statistics (PPMC and Multiple hierarchical regression analyses). Findings revealed that there was a significant combined influence of technological innovation and ethical issues on OP (Adj.R2= .676, F(4, 153) =74.716, P<0.01. OP positively correlated with technological innovation(r= .803, p< 0.01), authorship (r = .666, p<0.01), duplicate publication (r= -.163, p<0.05), and plagiarism (r= -.572, p< 0.01). Technological innovation was found to be the strongest predictor of OP (β = .689, t= 52.954, P<0.01), followed by authorship (β= .373, t= 24.687, P<0.01), followed by plagiarism (β = .265, t = 18.217, P<0.05), duplicate publication (β = .145, t= 10.826, P<0.01). In addition, OP with respect to financial perspective was low (M= 4.86), customer and internal perspective was low (M=4.91), learning and growth perspective was also low (M=4.82) all on a scale of 6. The study concluded that technological innovation and ethical issues were factors that influence OP in the book publishing firms. It was recommended that book publishing firms should adopt product and process technological innovations. Key words: Ethical Issues, Organizational Performance, Publishing Firms, Technological Innovation, Word count: 302

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