Indigenous Identity, Social Integration and Digital Content Creation among University Students in South-west, Nigeria

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dc.contributor.authorAgnes Ogheneochuko ADEMAKINWA
dc.date.accessioned2025-06-05T13:39:58Z
dc.date.available2025-06-05T13:39:58Z
dc.date.issued2024-12
dc.description.abstractExisting literature highlights the global significance of digital content creation in communication and academic settings, yet there is a notable gap in understanding how indigenous identity and social integration influence these practices, particularly within the context of South-west, Nigeria. The study adopts a mixed method approach with a quantitative analysis of 441 university students in South-west, Nigeria and a content analysis of 6 universities students’ associations social media platforms on Facebook, Instagram, Tik-Tok and X. A stratified random sampling technique is employed, and the sample size is determined through rigorous statistical calculations. The study employs a structured questionnaire to collect data on indigenous identity, social integration, and digital content creation. Findings indicate a significant influence of indigenous identity on digital content creation (R2 = 0.157, β = 0.397, t= 9.057, p = 0.000 < 0.05), emphasising the importance of cultural identity in shaping students' digital engagement. Social integration also shows a significant positive impact on digital content creation (R2 = 0.155, β = 0.397, t = 9.057. p = 0.000 < 0.05), highlighting the role of social connections in fostering students' involvement in digital creation activities. Findings from the qualitative survey portray a lack of deep meaningful and innovative engagement of students with social media; and a disconnect of university students with their indigenous identity in digital content creation. Also, although there is a high level of social integration among students, there is little or no integration with students and their larger community of people who are not students. The study equally finds that digital technology used purposively by governments and institutions will engender positive results on the youths. In conclusion, the study underscores the complex relationships among indigenous identity, social integration, and digital content creation among university students in South-west, Nigeria. This study recommends the intentional adoption and targeted use of digital content in sensitive educational practices that leverage the positive influence of indigenous identity and social integration on digital platforms, fostering a more inclusive learning environment. This research contributes to the broader understanding of how digital content creation and cultural orientations intersect with digital engagement in the academic experiences of university students, particularly in the context of South-west, Nigeria. Keywords: Indigenous identity, Social integration, Digital content creation, Digital technologies, Social media platforms, University students, South-west Nigeria Word Count: 361
dc.identifier.citationKate Turabia
dc.identifier.otherP.hD
dc.identifier.urihttps://repository.lcu.edu.ng/handle/123456789/860
dc.language.isoen
dc.publisherLead City University, Ibadan
dc.relation.ispartofseriesP.hD
dc.subjectIndigenous identity
dc.subjectSocial integration
dc.subjectDigital content creation
dc.subjectDigital technologies
dc.subjectSocial media platforms
dc.subjectUniversity students
dc.subjectSouth-west Nigeria
dc.titleIndigenous Identity, Social Integration and Digital Content Creation among University Students in South-west, Nigeria
dc.typeThesis

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