Influence of Sexual Objectification in Music Videos on Self-Perception among Lead City University Female Undergraduates

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dc.contributor.authorOchuwa Oluwaferanmi EMABINO
dc.date.accessioned2025-07-01T15:20:31Z
dc.date.available2025-07-01T15:20:31Z
dc.date.issued2024-12
dc.description.abstractThe constant barrage of images in today’s world can significantly impact how people view themselves, particularly for young women exposed to media saturated with unrealistic beauty standards. Exposure to sexual objectifying content in music videos may not only influence the way these women think and feel about their bodies but may actually cause them to perceive their bodies differently. The study examined the influence of sexual objectification in music videos on self-perception among Lead City university female undergraduates. Feminist theory and Social Cognitive theory provided the theoretical framework for the study. Descriptive survey research design was adopted, and 370 respondents were randomly selected to form the sample. A self-designed questionnaire was used to gather the data. The collected data were presented and analysed using descriptive and linear regression. Findings revealed that sexual objectification of women in music videos did not significantly influence undergraduates’ self-perception, those who had higher exposure to sexual objectification of women in music videos had higher self- perception, respondents also agree that there are various forms of sexual objectification such as women shown in revealing clothing and camera angles in music videos focusing on women’s bodies rather than their faces The study revealed that majority of the total respondents said they were moderately exposed to various forms of sexual objectification in music videos, findings further revealed that majority of the respondents perceive themselves moderately, they think very well of themselves, but in moderation, a balanced self-perception. The study recommends incorporating value lessons in course units in academic majors like Theatre and Arts, so as to educate potential producers in the industry on proper treatment and portrayal of women and calling out media houses and artists who perpetuate sexual objectification, encouraging constructive dialogue. Keywords: Body image, Music videos, Self-perception, Sexual objectification Word Count: 284
dc.identifier.citationKate Turabia
dc.identifier.otherM.Sc
dc.identifier.urihttps://repository.lcu.edu.ng/handle/123456789/1043
dc.language.isoen
dc.publisherLead City University, Ibadan
dc.relation.ispartofseriesM.Sc
dc.subjectBody image
dc.subjectMusic videos
dc.subjectSelf-perception
dc.subjectSexual objectification
dc.titleInfluence of Sexual Objectification in Music Videos on Self-Perception among Lead City University Female Undergraduates
dc.typeThesis

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