Influence of Social Media Advertisements on Sport Betting Among Students of Lead City University, Ibadan, Nigeria

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dc.contributor.authorEdith Edesemokumo LAWEI
dc.date.accessioned2025-09-24T13:48:42Z
dc.date.available2025-09-24T13:48:42Z
dc.date.issued2024-12
dc.description.abstractIn recent years, the landscape of sports betting has undergone a significant transformation, propelled by the ubiquity of social media platforms. The constant exposure to sports betting advertisements through platforms such as Facebook, Instagram, Twitter, and others creates a unique environment that demands exploration. The study examined the influence of social media advertisements on sport betting among students at Lead City University. The diffusion of innovation, social learning, and technological determinism theory provided the theoretical guide for the study. Descriptive survey research design was adopted, and 369 respondents were randomly selected as sample. A self-structured questionnaire was used to gather data. The collected data were analyzed using descriptive and inferential statistics. The results obtained revealed that the majority (61.9%,) of the respondents frequently used WhatsApp. The study revealed that the majority (33.1%) of respondents frequently engage in sports betting for profit. Also, the majority (30.3%) of respondents frequently consider sports betting as a potential source of income. Findings further revealed that the majority (27.5%) of respondents sometimes engage in sports betting for the fun of it. It was further revealed that the majority (30.8%) of respondents do not distract themselves from sports betting by engaging in other activities. From the findings, it was also revealed that the majority (47.9%) of respondents try as much as possible to avoid sports betting due to the risks involved. The study recommends that educational campaigns should be conducted to raise awareness about the potential risks and financial consequences of sports betting, especially among young people and regulatory bodies should enforce stricter controls on sports betting advertisements, particularly on social media, to limit their influence on vulnerable individuals. Keywords: Social Media Advertisement, Sport Betting, Gambling, Internet, Digital Platforms Word Count: 281
dc.identifier.citationKate Turabia
dc.identifier.otherM.Sc
dc.identifier.urihttps://repository.lcu.edu.ng/handle/123456789/1090
dc.language.isoen
dc.publisherLead City University, Ibadan
dc.relation.ispartofseriesM.Sc
dc.subjectSocial Media Advertisement
dc.subjectSport Betting
dc.subjectGambling
dc.subjectInternet
dc.subjectDigital Platforms
dc.titleInfluence of Social Media Advertisements on Sport Betting Among Students of Lead City University, Ibadan, Nigeria
dc.typeThesis

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