Digital Literacy Skills, Social Media Use and Library Promotion Practices by Library Personnel in Public Universities in Lagos State, Nigeria
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Date
2023-12
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Lead City University
Abstract
This study investigated the influence of Digital Literacy Skill, Social Media Use on library promotion in public university in Lagos state, Nigeria; the objectives were identify the level of use of promotion mix in universities, find out the level of social media use by librarian, ascertain the level of digital literacy skills of librarian, determine the influence of digital literacy skills of librarian on promotion, ascertain the influence on social media use by library
personnel on library promotion. The study adopted technical acceptance model (TAM) 2, digital literacy model and promotion mix model. The descriptive survey research design was adopted the population was 145 library personnel, while the total enumeration simplify technique was adopted. The instrument for the data collection was structured questionnaire. The data collection from questionnaire was coded and analyzed using the international
business machine (IBM) for statistical package for service solution (SPSS) software version 22. Findings showed (N-115, R-0.333, P-value-0.00) the positive correlation suggests that as the digital literacy skills of library personnel increase, there tends to be an increase in library promotion efforts.. There is a modest positive relationship between the level of social media use by library personnel and their efforts in library promotion (N-115, R.212, Pvalue.023). This indicates that higher levels of social media use are associated with increased library promotion efforts. This implies that both digital literacy skills and social media use factors play a role in predicting levels of library promotion on the findings of this study. The research recommended that the university and library management should implement regular training programs focused on enhancing digital literacy skills and social media use among library personnel. Thus, there is the need to ensure library users’ satisfaction, while librarians embrace the use of ICTs and uphold high work ethics.
Keywords: Digital Literacy Skill, Social Media Use, library promotion, public university and service delivery.
Word count: 210.
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Keywords
Digital Literacy Skill, Social Media Use, library promotion, public university and service delivery.