Public Relations Tools, Crisis Management and Employees’ Job Satisfaction in Nigerian Shippers’ Council.
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Date
2024-12
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Lead City University, Ibadan
Abstract
Organisations and businesses are confronted with multifaceted challenges in their daily operations which can be intrapersonal or interpersonal and may threaten to undermine their operational effectiveness and reputation in the industry likewise affecting the job satisfaction employees will attend from the organisation. Organisation's inability to implement effective adequate crisis management practices can result in decreased job satisfaction among employees, leading to low morale, reduced productivity, and increased turnover rates. Therefore, this study examined the relationship between public relations tools, crisis management, and employee job satisfaction in the Nigerian Shippers’ Council. The study adopted two theories; Situational Crisis Communication Theory, and Affected Theory. A model; Crises Management Model. The study adopted correlational survey research design. Purposive sampling technique was adopted where the sample size of 433 was reached using the total enumeration technique. Findings show that there is a high adoption rate of WhatsApp Group Communication in the Nigeria Shippers’ Council. Also, there is a strong negative
correlation between public relations tools and crisis management in the Nigerian Shippers’ Council. Further, findings there is a strong positive relationship between public relations tools and employees' job performance at the Nigerian Shippers’ Council. The Pearson correlation coefficient is -0.804, which indicates a strong negative correlation between Public Relations Tools and Crisis Management. The findings show a Pearson correlation coefficient of 0.693, indicating a strong positive correlation between Public Relations Strategy and Employees’ Job satisfaction. This indicates a strong positive correlation when assessing the relationship between public relations tools and combined crisis management and employees’ job satisfaction. The R Square value is 0.693, suggesting that approximately 69.3% of the variance in employees' job satisfaction and crisis management is explained by public relations tools. The study recommended that there is a strong positive correlation when assessing the relationship between public relations tools and combined crisis management and employees’ job satisfaction, Nigerian Shippers’ Council, and other organisation in achieving combined crisis management and employee job satisfaction, the public relations tools examined should be adopted.
Keywords: Public Relations Tools, Crisis Management, and Employees’ Job Satisfaction in Nigerian Shippers Council.
Word Count: 325
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Keywords
Public Relations Tools, Crisis Management, and Employees’ Job Satisfaction in Nigerian Shippers Council.
Citation
Kate Turabia