Analysis of Presentation Patterns and Followership of Sports Yoruba Language Radio Programme among Selected Broadcasting Stations in Ibadan Metropolis, Oyo State

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dc.contributor.authorAdekunle Mobolaji OBADIMU
dc.date.accessioned2025-06-03T12:33:05Z
dc.date.available2025-06-03T12:33:05Z
dc.date.issued2024-12
dc.description.abstractSports entertainment programme is one of the broadcast content that gathers a lot of listenership. Historically, Yoruba language sports programmes served as essential platforms for disseminating sports updates and fostering community bonds. These programmes, however, were primarily limited to straightforward commentaries, offering little in terms of interactivity or tailored audience engagement.The study analyzed the presentation patterns of followership of sports Yoruba radio programme among selected broadcasting station in Ibadan Metropolis, Oyo state. The selective exposure theory, agenda setting theory, and use and gratification theory provided the theoretical framework for the study. Content analysis was adopted, and sports radio programmes from three stations were purposively selected: Amuludun 99.1 FM, Lagelu 96.7 FM, and Agidigbo 88.7 FM. The specific programmes analyzed were Jekonmo from Lagelu 96.7 FM, Ere Idaraya from Amuludun 99.1 FM, and Idan Ere daraya from Agidigbo 88.7 FM. The collected data were presented and analyzed with descriptive analysis using frequency counts and percentages as well as contextual analysis in essay form. Findings revealed that Agidigbo FM's "Idan Ere Daraya" leads in modern sports coverage, with 32% of its content dedicated to this category. Findings revealed "Jekonmo" on Lagelu FM places a strong emphasis on expert commentary, dedicating 60% of its airtime to this feature. Also Jekonmo on Lagelu FM had the highest audience reach, with 20,000 listeners. It also recorded the highest regular listenership, with 70% of its audience tuning in consistently. Findings further revealed that Ere Idaraya" on Amuludun FM highlights listener contributions as its key feature, which accounts for 55% of the program. The study recommends Lagelu FM should expand its engagement beyond call-ins by increasing its presence on social media to attract a younger, more tech-savvy audience. Agidigbo FM could enhance its community engagement by organizing more local sports events and involving listeners through live broadcasts from these events. Amuludun FM should focus on improving its call-in strategies and expanding the range of sports covered to boost listener participation and grow its audience. Keywords: Analysis of Presentation Patterns, Sports Yoruba Language, Radio Programme, Broadcasting Stations, Word Count: 328
dc.identifier.citationKate Turabia
dc.identifier.otherM.Sc
dc.identifier.urihttps://repository.lcu.edu.ng/handle/123456789/855
dc.language.isoen
dc.publisherLead City University, Ibadan
dc.relation.ispartofseriesM.Sc
dc.subjectAnalysis of Presentation Patterns
dc.subjectSports Yoruba Language
dc.subjectRadio Programme
dc.subjectBroadcasting Stations
dc.titleAnalysis of Presentation Patterns and Followership of Sports Yoruba Language Radio Programme among Selected Broadcasting Stations in Ibadan Metropolis, Oyo State
dc.typeThesis

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