Department of Mass Communication & Media Studies

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Influence of Social Media Messages on Drug Abuse Prevention Among Undergraduates of Lead City University, Ibadan
(Lead City University, 2022-12) Chiazor Ayodele. ECHO
Mass media have been a major agent of socialisation and tool for social change especially now that people depend on educative, informative and entertainment message from mass media. The study examined influence of social media messages on drug abuse prevention among undergraduates of Lead City University. The Selective Exposure and Agenda-Setting theories provided the theoretical framework for the study. The survey method was adopted while 369 respondents were randomly selected to form the sample population. A self-designed structured questionnaire was used to source data. The data collected were presented and analyzed using SPSS. Results obtained revealed that 25.8% of respondents mostly accessed WhatsApp. The study revealed 51.5% of respondents have not come across drug abuse prevention messages on Twitter. 39.8% of respondents believed the rate at which social media helps to know what drug is, was very high. 35% of respondents strongly disagreed to drug abuse being reduced drastically as a result of social media messages. The study recommended that there should be more campaigns on drug abuse prevention on different social media platforms. Keywords: Drug abuse prevention, drug market, internet, mass media, social media messages Word Count: 183