Department of Mass Communication & Media Studies

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Active, Restrictive, Co-Using Parental Mediation and Digital Media Gadgets use among Primary School Pupils in Oluyole Local Government area, Oyo State
(Lead City University, 2022-12) Kanyinsola Elizabeth ONI
Parental mediation has been one of the most popular ways to slow down the use of digital media gadgets by primary school pupil, parental mediation broken into parts include active, co-using, restrictive parental mediation. the study examined the influence of active, restrictive and co-using parental mediation on use of digital media gadgets by primary school pupil in Oluyole local government of Oyo state. parental mediation, uses and gratification and ecology theory of development provided the theoretical framework for the study. The survey method was adopted, 10 private primary schools where chosen in the Oluyole area local government of Oyo state, while 400 questionnaires was shared to parents of primary 4 and primary 5 pupils using the purposive sampling technique. A self-designed structured questionnaire was used to source data. the data collected were presented and analyzed using spss. Results obtained revealed that 50% of children regularly used their digital media gadgets for leisure and entertainment, while 47% of children regularly used their gadgets for assignments. 61% of children used their mobile phones regularly. The study results showed that active mediation will bring about positive change to primary school pupils use of digital media gadgets with squared value of 62.7% and 24.4%, restrictive mediation helps to control the use of digital media gadgets by primary school pupils with squared value of 57.1% and 27.2% while co-using mediation ensures that it brought about the effective use of digital media gadgets among primary school pupils with squared value of 45.7% and 67.1%. the study recommended that there should be a plan creation for family’s media usage, children should not spend screen time alone and parents should react to media in their child’s life the way they’ll react to another environment. Keywords: Active mediation, Co-using mediation, Digital media gadgets, Parental mediation, Restrictive mediation. Word count: 300
Artificial Intelligence Application Usage and Disaster Communication Practices among Employees of Disaster-Prevention Agencies in Nigeria
(Lead City University, 2022-12) Gloria Onyinyechi CHIGBU
Disasters are either man-made or natural. The major essence of disaster communication practices in any organization is basically associated with proactiveness and swift response to curb adverse effects of disaster. When this is not the case, the aftermath of any disaster is not always an interesting one. In the light of this, the study deemed it fit to investigate the influence of perceived ease of use and usefulness of artificial intelligence applications on disaster communication practices in disaster prevention agencies in Nigeria. The study adopted the descriptive and correlational survey research design. With the application of total enumeration sampling technique, a total number of 93 employees of disaster prevention agencies were surveyed. The study found that perceived ease of use significantly influenced disaster communication practices (R2 = .062, P < 0.05). Also usefulness of artificial intelligence application was found to significantly Influence disaster communication practice (R = .062, P<0.05). From a multiple regression perspective, both perceive ease of use and usefulness of artificial intelligence applications were found to influence disaster communication practices (Going by this findings, the study R2= .325; P<0.05). The study therefore recommends that in order for disaster prevention agencies to be more proactive in responding swiftly to combat adverse effect of disasters in the country, employees working in such agencies should be exposed to high level training on how to handle artificial intelligence applications that combats disasters. Key Words: Perceived Ease of Use, Usefulness, Artificial Intelligence Applications, Disaster Communication
Assessment of Public Relations Strategies in Crisis Management and Organisational Performance of The Federal Polytechnic, Ilaro, Ogun State, Nigeria
(Lead City University, Ibadan, 2023-12) Olubisi Olusola JIBOKU
In recent times, it has been observed that a lot of users have been migrating to online banking. However, security in online banking has been a matter of great concern for most users. This thesis presents a performance evaluation of a homogeneous boosting technique for online banking network intrusion detection. The study aims to determine the effectiveness of the boosting technique in improving the detection of network intrusion attempts in online banking systems. The research methodology includes applying fuzzy logic feature selection technique on the dataset to determine the objectivity of the homogenous boosting ensemble machine learning algorithms. The experimental results of the study showed that the homogenous boosting technique performed well on the datasets, achieving high levels of accuracy and recall. The study also shows that the homogeneous boosting technique has a relatively low false-positive rate, indicating a high level of precision in detecting network intrusion attempts. Furthermore, the study evaluates the impact of various feature selection techniques on the performance of the boosting technique. The results demonstrate that the boosting technique performed better with selected feature subsets, which implies that the technique can be optimized for different online banking network intrusion detection scenarios. In conclusion, this thesis demonstrates the effectiveness of the homogeneous boosting technique for online banking network intrusion detection. The study provides valuable insights into the use of boosting techniques and feature selection for improving the detection of network intrusion attempts in online banking systems. The findings of this study could help enhance the security of online banking systems and improve the overall trust of customers in online banking. Keywords: Online Banking, Intrusion Detection, Fuzzy Logic, Homogenous boosting. Word Count:263.
Assessment of Public Relations Strategies of Ibadan Electricity Distribution Company (IBEDC) on Customers’ Satisfaction in Ibadan Metropolis
(Lead City University, 2022-12) Ayokunmi Olayinka, JOHNSON
Public relations strategies in this study are customer care, publicity, direct marketing, social media engagement, weekly sponsored programmes in the media, community engagement, SMS, corporate social responsibility, media relations, social media, advertising, public campaign, promotion, and publicity. Customer satisfaction is the most reliable characteristic of customers’ feedback, bearing in mind that it reflects their preferences. This study thus examined the assessment of Public relations strategies of Ibadan Electricity Distribution Company (IBEDC) on Customers’ satisfaction in Ibadan Metropolis. Two theories were adopted for the study: Situational theory and stakeholder theory. Data were collected using a descriptive survey research approach, along with key informant interviews. A total of 353 copies of the questionnaire were administered on the respondents who were customers of IBEDC in Ibadan Metropolis. Findings showed that majority of the respondents (70%) were fully aware of the public relations strategies used by IBEDC to enhance customers’ satisfaction. The respondents further admitted that the usage of public relations strategies positively enhanced customers’ satisfaction. It was discovered however that 55% of the respondents complained of poor power fluctuations. It is therefore concluded that IBEDC should improve its public relations strategies to enable customers’ satisfaction. Furthermore, it is also recommended that IBEDC should establish more public relations strategies to provide current and future consumers the freedom to offer thoughts and recommendations on how the services of the businesses should be enhanced. Keywords: Public Relations Strategies, Customers’ Satisfaction, Electricity, Distribution, Power Outage. Word Count: 232
Citizen and Investigative Journalism Practices as Correlates of Good Governance in Oyo State, Nigeria 2019-2022
(Lead City University, 2023-12) Adebiyi Oluwumi ADEGOROYE
All over the world, good governance is vital for national and global development, and the media is critical for the realisation of this purpose. However, there is a perception that citizen and investigative journalism practices do not necessarily have a bearing on good governance. This study, therefore, investigated the correlations between citizen and investigative journalism on good governance in Oyo State, Nigeria, 2019-2022. The study was anchored on Agenda Setting, Technological Determinism and Spiral of Silence theories. Descriptive research was adopted for this study. Instrument named “Citizen, Investigative Journalism Practices and Good Governance Questionnaire” (CIJPGG) was utilised to gather data, while descriptive and inferential statistics were utilised for the analysis. Also, out of 24 citizen journalism reports, 12 domiciled in Oyo State elicited government responses. The study revealed the existence of investigative and citizen journalism practices in the Oyo State, and that they impact on good governance. This is owing to the fact that 3.26 (the Weighted Mean) for investigative journalism and 2.9 for citizen journalism practices against the decision rule for 5-point scale which is 3.0. From the findings, it is recommended that citizen and investigative journalism should be sustained for the promotion of good governance and government and its agencies should also ensure quick and effective response to investigative and citizen journalism reports in order to promote good governance. Keywords: Citizen Journalism, Mainstream Journalism, Investigative Journalism, Good Governance, KGBization, Depersonalisation Word Count: 221
Community Relations Strategies, Engagement Practices and Health Care Service Delivery Satisfaction in University College Hospital, Ibadan, Oyo State
(Lead City University, 2022-12) Oluwaseyi SANYAOLU
Satisfaction with health care service delivery cannot be overemphasized because it is a fundamental factor that determines how patients will continue to patronize a health facility including that of a teaching hospital. However, if this is not the case, then there is every tendency that such health care facilities will collapse and in turn, bring about total complies to a country’s healthcare system. When the satisfaction of patients derived from the level of health care rendered is poor, public relations strategies such as community relations (CR) and engagement practices (EP) can come to serve as a booster to such satisfaction. It is in this regard that this study deems it fit to investigate the community relations strategies, engagement practices and health care service delivery satisfaction in University College Hospital. Systems theory, Situational theory, Excellence theory and Symmetrical model were used in the study. A descriptive research design was adopted. The population of the study consists of 400 respondents after the convenience sampling technique was applied. The reliability coefficient for each of the variables ranged from 0.75 to 0.90. The data collected was analyzed using descriptive and inferential statistics. Findings revealed that CR had no significant influence on satisfaction (Adj. R2 = - 0.005; p = 0.120), EP was also found not to significantly influence satisfaction (Adj. R2 = -0.000; p = 0.311). Jointly, CR and EP were found not to statistically significantly influence satisfaction (Adj. = .005, F(2, 310) = 1.1775, p < 0.05). The study concluded that both CR and EP did not independently and jointly influence satisfaction. In light of this, the study recommended that satisfaction with UCH healthcare service delivery can be boosted if healthcare services such as the provision of enough bed spaces, drugs, availability of healthcare professionals, etc. are on hand in the hospital. Word Count: 300 Key Words: Community relations, Engagement practices, Satisfaction, Health Care Service Delivery, University College Hospital (UCH)
Digital Innovations as Correlates of Book Design and Illustration in Evans Brothers Publishers and College Press Limited
(Lead City University, 2023) Tolumoye Favour WARIBAGHA
This study seek to identify the influence of technological innovation on book design and illustration in publishing firms using Evans Brothers Publishers and College Press Limited as a case study. The research design used was the descriptive survey. The population of the study consisted of all staff working at the publishing unit of Evans Brothers Publishers and College Press Ltd, Ibadan, Oyo State) which is made up of 400 full time employee. Primary data were collected using the questionnaire instrument and a total of 212 staff was selected using Taro Yamane. Multiple regression was used with the aid of Statistical Package for Social Sciences (SPSS) version 23.0 to test the hypothesis. The regression analysis revealed that the p-value (0.00) for the independent variable is significant at the 0.05 level of significance; the R2 of 0.87 has moderate explanatory power for the variation in the dependent variable (book design and illustration) and it is moderately fit of the regression, the calculated F of 19.937 is significant at p=0.00. Therefore, Ho was rejected. The findings revealed that digital printing, typography and graphics design are the means of book design and illustration, web publishing, digital printing, and e-commerce are the technological innovation used for book design and illustration, all other technological innovations except e-book has a high level of use in Evans Publishers and college Press for book design, majority of the means on influence of technological innovations on book design and illustration in publishing firms showed moderate level, challenges in using technological innovation are high cost, poor power supply, poor communication, problem of copyright, Lack of Skilled Manpower and Piracy. The study therefore, recommends that publishers should include the development of e-book as part of technological innovations. Also the management of publishing companies should endeavour to recruit skilled manpower in order to improve productivity, stiffer laws should be put in place by the government and other stakeholders against back door productions. Keyword: Digital-Printing, E-Commerce, Press, Web-Publishing, Technological-Innovations, Typography, Word Count: 318 words
Evaluation of Public Relations Strategies of University College Hospital, Ibadan
(Lead City University, 2023-12) Eyitolami Aminat OMISORE
This thesis titled “the evaluation of public relations strategies in a teaching hospital: a case study of University College Hospital (UCH) Ibadan was intended to evaluate the use of public relations strategies by teaching hospitals in Nigeria and their impact on how the teaching hospitals are perceived with specific focus on University College Hospital (UCH) in Ibadan. The statement of the problem, objectives, significance, scope and limitation of the research study were stated. The four research questions used for the study were made known. The objectives of this study include discovering the awareness and exposure of people to public relations strategies and public relations units in organizations; the challenges faced in planning and execution of public relations campaigns and its impact on teaching hospitals in Nigeria. Key words relevant to the study were also defined. The Uses and Gratification theory and the Perception theories were used as the theoretical framework for this study. The research made use of data provided by respondents based in Ibadan, Oyo State. Copies of the questionnaire were administered, analyzed and presented in simple percentage tables. Survey research method was employed in this study to get information from the respondents. 300 copies of the questionnaire were distributed, returned valid and certified okay for data analysis. Findings show that the respondents are aware of and used the services of University College Hospital, Ibadan and they got to know about the hospital through their families, friends, work place and media. More of the respondents are aware of the existence of a public relations unit in University College Hospital Ibadan that practices public relations regularly. The respondents however disputed the existence of well experienced and knowledgeable personnel that know about the principles and practice of public among the employees of University College Hospital, Ibadan. The kind of challenges that public relations personnel face in the planning and execution of public relations strategies on behalf of teaching hospitals were revealed. Public relations personnel don’t face many challenges in execution. Keyword: Evaluation, Public Relations Strategies, University College Hospital Ibadan
Evaluation of The Punch and The Nation Newspapers’ Reportage of COVID-19 Pandemic between 1st January and 31st December, 2020
(Lead City University, 2022-12) Sediku Musa UMORU
The media is known for its critical evaluation of issues such as COVID-19 outbreak to help the public understand concepts associated with news and events. Framing a news story in the newspapers can be influenced by different factors such as highlighting news angle that arouse reader’s interest, economic motive of the reporter and competitive media debacle. Therefore, this study evaluated The Nation and The Punch newspapers’ reportage of COVID-19 pandemic between January and December, 2020. The study was based on Framing Theory, Agenda Setting Theory and Social Responsibility Theory. Content analysis design was employed for the study. The population of the study consisted of editions of The Nation and The Punch, between 1st January and 31st December, 2020 with a total of 732 editions. The method of data presentation and analysis was descriptive and contextual analysis. The findings from the study showed that The Punch and The Nation newspapers reported above average on COVID-19 cases and developing stories on the pandemic. Both newspapers’ report on COVID-19 were placed in the inside pages of their publications. While less stories were reported at the back page of the newspapers and most of COVID-19 reportage in The Punch covered a full page, while most in The Nations covered half page. The study recommends that as the watchdogs of the society, newspaper should constantly cover and report health matters so as to inform and educate the society on the dangers these discuses could pose to humanity. Also, as watchdogs and the fourth estate of the realm of the society newspapers reportage should go beyond just reporting health matters as they break, they should carry out surveillance by investigating into developing issues of such health issues. Keywords: agenda setting, COVID-19 pandemic, Newspapers Reportage, Fourth Estate, Social Responsibility, Word Count: 293
Evaluation of the Punch and the Nigerian Tribune Reportage of Police Brutality between January 2016 and September 2020
(Lead City University, 2022-12) Romario Ayibanadei MIZPAH
Police brutality has occurred all across the world and is still a major concern amongst society and police organizations. This brutality ranges from assaults, death as a result of use of force, harassment. In Nigeria, cases of brutality have been part of country history as it was happening during the colonial era because of protests, and at the present moment it is worse as people have rights and most people have access to camcorders to record such incidents which at the later stage attract media attention. The study assessed the Punch and Nigerian Tribune reportage of police brutality between January 1st, 2016 and September 30th, 2020. The study adopted Agenda-Setting and Social Responsibility theory as theoretical framework. Content analysis research design was adopted to examine contents of the selected newspapers in addressing the research objectives. Findings show that a total of 1446 items were reported by the selected newspapers within the study period. Individually, The Punch reported 551 items while Nigerian Tribune reported 895 items on Police brutality. The study revealed that 106(53.3%) of The Punch publications and 421(85.6) of the Nigerian Tribune publications performed the correlation functions while 93(46.7%) of Punch publications and 71(14.4%) of the Nigerian Tribune’s publications performed surveillance functions of the media. 426 publications on Police brutality involved eyewitness accounts, 265 publications included Police reports, 259 publications comprised relatives of the victims on the incidents, and 224 of the publications had sources for their reports. The study recommended newspapers should constantly cover and report cases of Police brutality as to inform and educate the society on the dangers caused as a result of Police brutality. Keywords: Human rights, Mass media, Newspapers, Police brutality, Violence Word Count: 271
Exposure, Access and Perception of Lead City University Students to Nollywood Erotic Scenes
(Lead City University, 2022-12) Opeyemi Oluwasikemi AKINLABI
This study focused on measuring the level of exposure, access and the perception of Lead City University students Ibadan to Nollywood erotic scenes. It also considered whether there was a significant relationship among exposure, access and perception of the students. The study adopted a quantitative approach. A self-designed questionnaire required was used to collect data for the study named. Exposure, Access and Perception of Lead City University Students to Nollywood erotic scenes. 370 undergraduate students of Lead City University responded to the questionnaire and their responses were analyzed using Statistical Package for the Social Sciences (SPSS). The findings showed that the majority of respondents agreed that they had high access to Nollywood erotic scenes through ROK, Africa Magic, and Trybe. Majority also accessed Nollywood erotic scenes through social media using Facebook, YouTube and Instagram. On the frequency of exposure to Nollywood erotic scenes, majority of the respondents indicated that they were never exposed to Nollywood erotic while the rest agreed that they accessed and watched Nollywood erotic scenes daily, weekly and fortnightly. Also, few of the respondents got aroused by viewing erotic scenes daily or weekly while the majorit’/y never accessed the scenes. The results showed that there was a significant relationship between access and perception of Lead City University Students to Nollywood erotic scenes (r=0.324, p<0.05) and that there was a significant relationship between exposure and perception of Lead City University Students to Nollywood erotic scenes (r=0.552, p<0.05). Based on the findings, it is recommended that students should be mindful of the scenes or content they get exposed to and producers should minimize erotic concentration in Nollywood movies. Keywords: Nollywood erotic scenes, Exposure, Access, Perception Word Count: 269
Guerrilla Marketing Promotional Strategy, Self-Efficacy and Business Performance of SMEs in Ibadan Metropolis
(Lead City University, 2022-12) Abidemi Opeyemi BELLO
Fulfilling long term organizational performance is a challenge in the present highly competitive business world. Guerrilla Marketing promotional strategy and self-efficacy have been identified as ingredients for business performance (BP) and global competitiveness among Small and Medium Enterprises (SMEs). Therefore, this study examined the influence of Guerrilla Marketing (GM) and Self-Efficacy (SE) on Business Performance (BP) among SMEs in Ibadan Metropolis. The study is anchored on AIDA Model, Social Cognitive and Balance Scorecard Theories. Multistage Sampling approach was deployed to select a sample size of 450 respondents. Data was collected through a validated questionnaire named Guerrilla Marketing, Self-Efficacy and Business Performance Questionnaire (GmSeBpQ) (r=795 to .909). Descriptive and inferential statistics were used to analyze data. Findings revealed that majority (72.1%) of SMEs in Ibadan Metropolis were highly aware of GM; 86.5% employ different GM strategies to boost businesses; 86.2% are in agreement that GM influences BP compared to other marketing practices. It was further revealed that the level of self-efficacy was high with (3.19) mean score; while the level of business was high with (3.23) mean score. Again, 86.5% of the SMEs were highly influenced by other entrepreneurial characteristics than self-efficacy. The study findings established that there was a positive influence of risk-taking (.196, p<0.05), innovation (.753, p<0.05) and management (.054, p<0.05) on the BP of SMEs in Ibadan while resilience (-.061, p<0.05) and financial control (-.136, p<0.05) had a negative influence on BP. Also, findings revealed that GM (0.713, p<0.05) had a significant influence on BP; and there is a joint positive influence of GM (.534, p<0.05) and SE (.272, p<0.05) on BP of SMEs. It is recommended that organisations both public and private should employ the use of GM and SE as they are boosts to business performance. Keywords: guerrilla marketing, self-efficacy, business performance, integrated marketing communications, small and medium enterprises Word Count: 290
Influence of Career Progression on Job Satisfaction Among Journalist in Fresh 105.9 Fm And Premier 93.5 Fm Ibadan, Oyo State
(Lead City University, 2022-12) Omolayo Folake ODERANTI
Job satisfaction is viewed as a catalyst of improving performance and commitment in a workplace. The study aimed to determine how career progression affects job satisfaction among Fresh (105.9) FM and Premier FM(93.5) journalists in Ibadan. The independent variable career progression was used in coming up with the specific objective of the study as well as formulating hypothesis. The relationship of this predictor variable with the dependent variable job satisfaction among journalists was statistically established. The two theories which were relevant to the study were analysed to determine their relevance, strengths and weaknesses. They include two-factor motivation theory and change theory. A descriptive survey approach was used to acquire quantitative data from sampled respondents and analyse it statistically to describe the study's variables. The survey targeted 230 journalists, however only 200 were valid, for an 86.96% response rate. A four Likert scale closed-ended questionnaire was utilized to gather quantitative data from the selected journalist. Cronbach's alpha coefficient was 0.852, above the required 0.7. Descriptive and inferential statistics was used for data analysis. Hypothesis testing employed multiple regression and SPSS 23.0. The regression analysis revealed that the p-value (0.130) for the independent variable is not significant (0.130< 0.05) at 95% confidence level; the R2 of 0.012 does not have explanatory power for the variation in the dependent variable (job satisfaction) and it is not fit of the regression, the calculated F-test 2.317 is not statistically significant at p=0.130. Therefore, Ho was accepted. Hence, there is no significant influence of career progression on job satisfaction of journalist in Fresh 105.9 FM and Premier 93.5FM. The study therefore, recommends that the government and other private media owners to pay more attention to the issue of improving work environment with intent to help journalists build professional ethics and enhance job skills. Keyword: Career Progression, Job satisfaction, Journalist Word Count: 297 words
Influence of Communication Media used by Two Major Political Parties on Social Mobilisation and Voter Participation during the 2019 Presidential Election in Oyo State, Nigeria
(Lead City University, 2022-12) Adebayo ALADE
Low voter participation in elections have become a global problem, Nigeria inclusive despite aggressive social mobilisation efforts by stakeholders through the use of the media. Therefore, this work investigated the influence of communication media on social mobilisation and voter participation during 2019 Presidential election in Oyo State, Nigeria. The study adopted the descriptive survey research design. The population comprised of voters during the 2019 presidential election in 15 of the 33 local government areas spread across three senatorial districts in Oyo State. The local governments were determined based on their high population according to statistics released by INEC. Convenient sampling technique was used to identify and collect data for the study. Taro Yamani formula was used to arrive at a sample size of 425 respondents. Data was collected using a validated questionnaire and key personality interviews. The data obtained were analysed using the Statistical Package for Social Sciences (SPSS). The Agenda Setting Theory of the media and Uses and Gratifications Theory were used as the theoretical framework for the study. The study established that political parties used several media to communicate with voters in the course of the election taking into consideration their demography in order to communicate with as many people as possible, but with varying degrees of success. The research also concluded that traditional media, mainly radio, remains the most influential media. It also recommended that media messages must remain persuasive and positive for a successful mobilisation efforts towards higher voter participation in future elections. Keywords: Social Mobilisation, Voter Participation, Influence, Communication Media, Presidential Election, Oyo State Word Count: 248
Influence of Digital Media Access and Use on Illicit Sexual behaviour among Undergraduates of University of Ibadan
(Lead City University, 2022-12) Sunday IDOWU
Sexual behaviour is an emotional action triggered by various factors, This behaviour is natural among human beings. Illicit sexual behaviour is a form of sexual violence which is common among undergraduates and does not conform with basic human rights globally. Digital media platforms are a means of communication that gave privilege for social networking, intellectual, emotional and social lives among youngster. It has been observed that some digital media platforms are presently occupied with nude post and other sexual contents. The recent report of illicit sexual behaviour such as rape, harassment, sexual assault, masturbation, sexually transmitted diseases and gender based violence among youth has prompted the researcher to determine the linkage between digital media sexual contents and prohibited sexual act among students. The study adopted quantitative research design. The instruments used for data collection was questionnaire. The results were analysed using descriptive and SPSS Percentage table. 401 questionnaires were distributed among undergraduates of the University of Ibadan. The study finds out that, Sexual websites are the prevalent digital media platforms through which undergraduates of University of Ibadan gain access to sexual contents, the students prevalent medium of exposure to sexual content is through website pop ups, which is unintentionally accessed, study also revealed that students got motivated through pop up of sexual material to further engage in deliberate exposure to sexual content which triggers illicit sexual behaviour such as rape, sexually Transmitted Diseases and Gender Base Violent. The study recommended that, Students need be aware that the digital media platforms portray more of sexual related contents that trigger to their emotion, Sex education should be introduced at all levels in the university Nigeria, Digital media operators should provide more restriction measures to curb exposure to unusual popup of sexual materials Keywords: Digital Media, Digital Technology, Social Media, Sexual Behaviour, Sexual Drive Illicit Sexual Behaviour Word Count: 290
Influence of Organisational Communication on the Engagement, Performance and Job Satisfaction of Employees of Selected Share Registration Companies in Nigeria
(Lead City University, 2022-12) Adetoro Olasumbo JOHNSON
The employees are the greatest assets of organisations and it is important and crucial that they are effectively communicated with to the extent that they are physically and psychologically fit to do the job. This research study investigates the laid down communication strategies put in place for employee-management work relationship in selected Share Registration Companies in Nigeria as well as the nature and essence of those strategies. The study also further investigates the influence of the laid down communication strategies on the engagement, satisfaction and job performance of employees of the selected companies. The descriptive and quantitative survey research design was adopted. Copies of questionnaires were administered on two hundred and ninety nine (299) employees of eighteen selected companies comprising of two hundred and thirty seven (237) employee respondents, forty five (45) line managers and seventeen (17) top management employees. The study found that the selected organisations have well-structured laid down internal communication strategies especially for the purpose of work relationships, participation and interactions and the nature and essence of the strategies have significantly positive and beneficial impact on employee-management relationship as well as the engagement, satisfaction and performance of the employees across most of the organisations. Findings reveal a strong positive correlation between all the variables with an R value of (.760) at 5% significance level at .000 less than (P<0.05). The conclusion therefore is that there is a statistically significant positive relationship between organisational communication and the dependent variables especially when appropriate tools, platforms and structures of communication, interaction, participation and open channels of exchange between employees and management are in place. The study thus recommends that since it is proven that organisational communication has such effects on the physical and emotional psyche of the employees as well as on the generality of organisational productivity and health, smart business owners must invest in communication more robustely and concretely as an integral element of their recurring and principal strategic plan with as much dedication as it is accorded other critical managerial ventures of profitability. Key Words: Organisational Communication, Engagement, Performance, Job satisfaction, Motivation Word count: 350
Influence of Social Media Campaigns on Knowledge and Attitude of Lead City University Undergraduates towards Mental Health Disorder
(Lead City University, 2023-12) Ifejesutomi Elizabeth IBEUN
Mental health is an essential component of overall health and well-being, but according to researches it has received little attention, especially in this part of the world. The World Health Organization (WHO) estimates that 450 million people worldwide have a mental disorder and that 25% of the population will experience mental illness at some point in their lives. It is against this backdrop that this research aims to assess the influence of social media campaigns on knowledge, and attitude of undergraduates of Lead City University, Ibadan towards mental health disorder. This study is anchored on Agenda Setting Theory, Information Processing Theory and Technological Determinism Theory, The study adopts survey research design. The study consists of a sample size of 382 undergraduates of Lead City University. The research instrument used for data collection was a well validated designed questionnaire. The findings of the study shows that a good number of the students of Lead City University, Ibadan are exposed to social media campaigns on mental health disorder. The study concludes that social media campaigns have a significant impact on the majority of students' knowledge and attitudes toward mental health, with many displaying positive knowledge and attitudes toward mental health. The testing of the hypotheses shows that social media campaigns significantly influence level of knowledge and attitude of Lead City undergraduates towards mental health disorder. The research therefore, recommends that it is important to advocate for the integration of mental health services into all spheres of lives using social media applications .There is an urgent need to educate Nigerians - at institutional and community levels, in order to raise awareness on mental health disorders and improve people’s perception on matters concerning mental health issues. Keywords: Attitude, Campaign, Social Media, Mental Health Word Count: 279
Influence of Social Media Messages on Drug Abuse Prevention Among Undergraduates of Lead City University, Ibadan
(Lead City University, 2022-12) Chiazor Ayodele. ECHO
Mass media have been a major agent of socialisation and tool for social change especially now that people depend on educative, informative and entertainment message from mass media. The study examined influence of social media messages on drug abuse prevention among undergraduates of Lead City University. The Selective Exposure and Agenda-Setting theories provided the theoretical framework for the study. The survey method was adopted while 369 respondents were randomly selected to form the sample population. A self-designed structured questionnaire was used to source data. The data collected were presented and analyzed using SPSS. Results obtained revealed that 25.8% of respondents mostly accessed WhatsApp. The study revealed 51.5% of respondents have not come across drug abuse prevention messages on Twitter. 39.8% of respondents believed the rate at which social media helps to know what drug is, was very high. 35% of respondents strongly disagreed to drug abuse being reduced drastically as a result of social media messages. The study recommended that there should be more campaigns on drug abuse prevention on different social media platforms. Keywords: Drug abuse prevention, drug market, internet, mass media, social media messages Word Count: 183
Influencer Marketing, Purchase Intention and Buying Behavior of Pepsi Brand among Undergraduate Students of Lead City University, Ibadan
(Lead City University, 2022-12) Beatrice Oluwatobi OLALEKAN
Consumer purchase intention and buying behavior are critical to the sales volume of any organization. To achieve tremendous sales, brands or organizations have to get their products or service in the face of their target audience. One of the ways they do this is through influencer marketing. This study, therefore, examines influencer marketing, purchase intention and buying behavior of Pepsi brand among undergraduates of Lead City University, Ibadan. Theoretically grounded in source credibility theory and the theory of planned behavior, this study adopted the survey research design, collecting data in one stream and surveyed 347 respondents in Lead City University, Ibadan, Oyo state, Nigeria. The sampling technique used was purposive sampling and a questionnaire was used to collect data. Data was analyzed through descriptive and inferential statistics. Findings from this study revealed that Lead City University undergraduates know and consume the Pepsi product and are also aware of the influencers that are employed by the Pepsi brand to drive home their advertising messages. It also revealed that there are several factors that influence purchase intention among which are brand colors and appeal, influencer marketing, price and standards. Also, though the world has gone digital, traditional means of advertising should not be undermined. The study, therefore, recommends that Pepsi should continue with the use of influencers in promoting its products, consider nano influencers as well as influencer marketing contributes to the buying behavior and purchase intention of youth in Nigeria. Keyword: Influencer Marketing, Buying Behaviour, Purchase intention, Pepsi Word count: 239
Media Framing of Farmers and Herders’ Conflict in The Punch and Nigerian Tribune Newspapers between January 2019 and June 2019
(Lead City University, 2022-12) Oluseyi Abiola OLARINDE
The Nigerian state has been faced with numerous internal challenges ranging from banditry attacks, kidnapping, and terrorism to farmers-herdsmen conflicts. Conflicts between farmers and herdsmen have become a recurrent decimal claiming lives of humans and cattle, also leading to huge economic losses and food crises as a result of displacement of farmers. These conflicts have generally attracted media attention because of the worrisome dimension it is approaching Using the content analysis method, this study examined the stories of farmers – herdsmen in two Nigerian newspapers (The Punch and The Nigerian Tribune).The attention of the media drawn by the conflicts has warranted dynamics of framing by Nigerian Tribune and The Punch newspapers. The instrument used for data collection is the coding sheet named as ‘’farmer’s and herders’ conflicts reportage content analysis checklist’’. The results were analysed using descriptive and textual analysis techniques. Findings showed that Punch newspaper reported 37 (20.4%), farmers - herders conflicts between January - June 2019, the reports cut across regions ranging from attacks 14 (37.8%), losses 10 (27.0%), injuries and death 13 (35.1%). findings also showed that Nigerian Tribune reported 44 (24.3%), farmers - herders conflicts between the period under review, the reports also cut across regions of the country ranging from attacks 17 (38.6%) losses 7 (15.9%) injuries and death 20 (45.4%). The Nigerian Tribune captured more of hard news 29 (47.3%), features 9 60,cartoons 4 (66.7%) and less of editorial 2 (40%).The Punch reports mostly hard news 26 (47.3%) features 6 4.0 editorials 3 (60%), and 2 (33.3%) of cartoons. Nigerian Tribune and The Punch newspapers are adjudged fair, balanced and accurate in their reports. The study therefore recommends that as the watchdog of the society, journalists should constantly cover and report cases of farmers-herdsmen conflicts so as to inform and educate the society on the dangers that are associated with unresolved clash of occupational interests and as a matter of Agenda-Setting,they should always give prominence to issues of farmers-herdsmen conflicts. Word count: 299 Keyword: Editorial, Farmers, Herdsmen, Hard news, Investigation.

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