Department of Mass Communication & Media Studies

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Browsing Department of Mass Communication & Media Studies by Subject "Attitude"

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    Influence of Social Media Campaigns on Knowledge and Attitude of Lead City University Undergraduates towards Mental Health Disorder
    (Lead City University, 2023-12) Ifejesutomi Elizabeth IBEUN
    Mental health is an essential component of overall health and well-being, but according to researches it has received little attention, especially in this part of the world. The World Health Organization (WHO) estimates that 450 million people worldwide have a mental disorder and that 25% of the population will experience mental illness at some point in their lives. It is against this backdrop that this research aims to assess the influence of social media campaigns on knowledge, and attitude of undergraduates of Lead City University, Ibadan towards mental health disorder. This study is anchored on Agenda Setting Theory, Information Processing Theory and Technological Determinism Theory, The study adopts survey research design. The study consists of a sample size of 382 undergraduates of Lead City University. The research instrument used for data collection was a well validated designed questionnaire. The findings of the study shows that a good number of the students of Lead City University, Ibadan are exposed to social media campaigns on mental health disorder. The study concludes that social media campaigns have a significant impact on the majority of students' knowledge and attitudes toward mental health, with many displaying positive knowledge and attitudes toward mental health. The testing of the hypotheses shows that social media campaigns significantly influence level of knowledge and attitude of Lead City undergraduates towards mental health disorder. The research therefore, recommends that it is important to advocate for the integration of mental health services into all spheres of lives using social media applications .There is an urgent need to educate Nigerians - at institutional and community levels, in order to raise awareness on mental health disorders and improve people’s perception on matters concerning mental health issues. Keywords: Attitude, Campaign, Social Media, Mental Health Word Count: 279
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    Media Campaigns as Determinants of Market Women’s Awareness, Attitude and Compliance towards COVID-19 Vaccination Regulations in Southwest Nigeria
    (Lead City University, Ibadan, 2025-12) Adebisi Kazeem ARO
    During emergencies like disease outbreaks, especially with a novel disease such as COVID- 19, governments are confronted with the challenge of delivering timely, accurate, and accessible information that empowers citizens to make informed health decisions in their own interest and for the collective well-being of the nation. Media campaigns are therefore considered a vital tool for raising public awareness, shaping health-related behaviours and disseminating regulatory information to curb disease transmission, thereby safeguarding public health. This study examined how media campaigns affected market women’s awareness, attitudes and compliance towards COVID-19 vaccination regulations in Southwest Nigeria. The study identified the specific media campaigns deployed to reach market women, examined the extent to which these campaigns influenced their attitudes and evaluated their level of compliance with COVID-19 vaccination regulations. It also explored the combined relationship among media campaigns, awareness, attitude and compliance with vaccination regulations. Drawing on the theories of Agenda Setting, Selectivity and the Health Belief Model, the study employed a correlational survey design and collected data from 600 market women across the six states in Southwest Nigeria, using questionnaire and Key Informant Interview (KII) guide, administered through a multi-stage sampling technique. The findings revealed that market women had high awareness of media campaigns on COVID-19 vaccination, demonstrated low concern about the vaccine and showed limited compliance with vaccination guidelines. Furthermore, while the campaigns had some influence on their opinions, they did not substantially improve their attitudes toward vaccination or significantly increase compliance levels. The study recommends that future health communication strategies be designed to reflect the socio-cultural contexts, language preferences, and information needs of the target audience to maximize impact and foster greater compliance. Keywords: Awareness, Attitude, Compliance, Media campaigns, Vaccination regulations Word Count: 273