Department of Mass Communication & Media Studies

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https://repository.lcu.edu.ng/handle/123456789/22

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Browsing Department of Mass Communication & Media Studies by Subject "Attitude"

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    Influence of Social Media Campaigns on Knowledge and Attitude of Lead City University Undergraduates towards Mental Health Disorder
    (Lead City University, 2023-12) Ifejesutomi Elizabeth IBEUN
    Mental health is an essential component of overall health and well-being, but according to researches it has received little attention, especially in this part of the world. The World Health Organization (WHO) estimates that 450 million people worldwide have a mental disorder and that 25% of the population will experience mental illness at some point in their lives. It is against this backdrop that this research aims to assess the influence of social media campaigns on knowledge, and attitude of undergraduates of Lead City University, Ibadan towards mental health disorder. This study is anchored on Agenda Setting Theory, Information Processing Theory and Technological Determinism Theory, The study adopts survey research design. The study consists of a sample size of 382 undergraduates of Lead City University. The research instrument used for data collection was a well validated designed questionnaire. The findings of the study shows that a good number of the students of Lead City University, Ibadan are exposed to social media campaigns on mental health disorder. The study concludes that social media campaigns have a significant impact on the majority of students' knowledge and attitudes toward mental health, with many displaying positive knowledge and attitudes toward mental health. The testing of the hypotheses shows that social media campaigns significantly influence level of knowledge and attitude of Lead City undergraduates towards mental health disorder. The research therefore, recommends that it is important to advocate for the integration of mental health services into all spheres of lives using social media applications .There is an urgent need to educate Nigerians - at institutional and community levels, in order to raise awareness on mental health disorders and improve people’s perception on matters concerning mental health issues. Keywords: Attitude, Campaign, Social Media, Mental Health Word Count: 279