Department of Accounting

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Accounting

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The Department of Accounting within LCU offers academic programs, courses, and research opportunities focused on accounting. It's typically part of a larger business school or college of business. Students can pursue undergraduate and graduate degrees in accounting, studying areas like financial accounting, managerial accounting, auditing, and taxation. Faculty members conduct research in various accounting-related fields. The department also provides resources for career preparation, such as career counseling, internships, and networking opportunities.

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Now showing 1 - 20 of 39
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    Accounting Education and Moral Competency of Accounting Students in Federal Polytechnic Ilaro, Ogun State, Nigeria
    (Lead City University, Ibadan, 2023-12) Ibrahim ABUBAKAR
    Moral competence serves as the bedrock of the accounting profession. This is because the general public places a high level of faith in the trustworthiness and faithful representation of the information that accountants which is critical for sustaining the profession's reputation and legitimacy. Due to the abundance of accounting scandals around the world during the past 20 years, its reputation and credibility have come under scrutiny. As a way to reverse this trend, accounting scholars have identified tertiary-level accounting education as a viable strategy to develop a new generation of morally competent accountants who will restore the public’s faith in the integrity of the profession. It was against this backdrop that this study examined the impact of accounting education on the moral competencies of accounting students enrolled at the Federal Polytechnic Ilaro, Ogun State. The study adopted a cross-sectional survey research design based on the Deontology theory whereby open-ended ethical scenario-based questionnaires were distributed to 175 HND 2 accounting students in order to collect data on their perceptions of accounting education at the Polytechnic as in order to measure their moral competencies. Cronbach alpha of 0.81 for both questionnaires demonstrated their reliability as data collection instruments. Data on accounting education was also collected through a close- ended questionnaire survey of 12 accounting lecturers at the Polytechnic. Descriptive statistics was employed to analyse the demographic data of the respondents while multiple regression analysis was used to test the study’s hypotheses. The study found that accounting education had a considerable influence on accounting students’ moral competencies in terms of their honesty, objectivity, competence, confidentiality and professional behavior. Keywords: Accounting education, moral competency and accounting profession Word Count: 257
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    Advertising Messages and Consumer Stimulus-Response of Fast-Moving Consumer Goods in Lagos State, Nigeria
    (Lead City University, 2023-12) Oluwafuntan Abiola KUTI
    Despite the advent of customer relationship marketing, companies continue to struggle with the issue of consumer stimulus response. This is also evident in the Nigerian fast moving consumer goods, otherwise known as household brands. Premised on this assertion, the study assessed the effect of advertising messages on consumer stimulus-response of selected household brands in Lagos, Nigeria. Specifically, the study disaggregated Consumer stimulus-response into customer awareness, customer interest, customer conviction and customer action. Meanwhile, the advertising message was disaggregated into source credibility, social imaging, entertainment and message appeal. This study adopted a descriptive survey research design, and the infinite population of customers of FMCGs in Lagos State. Sample of 384 respondents were computed using the Conchran formula. The study adopted a multi-stage sampling technique. A validated questionnaire was used to collect data. The Cronbach’s alpha reliability coefficients for the constructs ranged from 0.738 to 0.87.The response-rates of 89.1% were obtained. Data were analysed using descriptive and inferential statistics. Findings revealed that source credibility have significant effect on awareness of fast-moving consumer goods (R2=0.352 p=0.000). Social imaging has significant effect interest in fast moving consumer goods (R2=0.455; p=0.000). Entertainment significantly stimulates conviction in using of fast-moving consumer goods (R2=0.268; p=0.000). Message appeal have significant influence consumer action of fast-moving consumer goods in Lagos State, Nigeria (R2=0.288; p=0.000). This study concluded that advertising messages affects consumer stimulus-response of selected household brands in Lagos, Nigeria. The study recommended that management of the selected FMCGS brands should continuously develop products and ensure such products are advertised in the right manner, while ensuring the message appeals to the ears and hearts of consumers. Keywords: Advertising messages, Awareness, Consumer Stimulus-Response, Conviction, Message Appeal, Source Credibility. Word Count: 265
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    Assessment of Street Lighting on Urban Security System in Oyo State, Nigeria
    (Lead City University, 2023-12) Bosede Bolanle OYELAMI
    This research work focused on Forensic Accounting Skills and Fraud Control in Deposit Money Bank in Nigeria. The motive behind this study was to examine the extent to which asset misappropriation could be curbed by forensic accounting skills, how cash layering methods of fraudulent practices can be affected by forensic accounting skills, and how control can be corrected by forensic accounting skills through improved technology. The targeted population of this study consists of 594 management staff of Guaranteed Trust Bank in Nigeria. The sample size consists of two hundred forty (240) Staff. Regression analysis was used to analyze the result. The results of hypothesis one showed a significant link (r = 0.413; P 0.05) in the banking system between forensic accounting expertise and the placement technique of corporate control of asset theft. The layering approach of fraudulent acts and forensic accounting expertise have a substantial relationship in the financial system (r = 0.561; P 0.05), according to hypothesis two. According to hypothesis three (r = 0.449; P 0.05), there is a statistically significant relationship between forensic accounting expertise and the Integration technique of weakening internal control. The government should provide an enabling environment for the forensic accounting profession to thrive in the country by strengthening the legal, educational, and political framework in the country (Nigeria). Keywords: Forensic Accounting skills, Financial Crimes, Fraud, Deposit Money Bank, Nigerian Banking System Words Count: 250
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    Automated Accounting System, Big Data Analytics and External Audit Process in South - West, Nigeria
    (Lead City University, 2022-12) Amos Olusola AKINOLA
    There had been extensive discuss of external audit process in a manual accounting system environment but this is not the case when the same is to be discussed in an automated accounting system. Similar to this is auditors need to embrace big data analytics in this era of big data. In the light of this, this study examined the effect of automated accounting system (AAS) and big data analytics (BDAs) on external audit process in South-west, Nigeria. A descriptive (cross sectional) survey design was adopted for this study while primary data was sourced with the aid of structured questionnaire drawn on four Likert scale and and a total 514 copies questionnaire were physically/virtually administered to auditors in private engagement in six states of South west, Nigeria. Collected data were analysed using descriptive and inferential statistics such as percentages and means while partial least square structural equation. Findings show that AAS has significant effect on audit independence (Adjusted R 2 =0.728; p<0.05. AAS has significant effect on audit quality (Adjusted R 2 of 0.841; p<0.05. Also, AAS has significant effect on determination of audit fees (Adjusted R 2 = 0.785; p< 0.05) while AAS is equally found to have significant on audit evidence (Adjusted R 2 of 0.798; p< 0.05) and the effect of BDAs on both audit quality and audit evidence is found to be significant (Adjusted R 2 = 0.687; p<0.05) and (Adjusted R 2 = 0.868; p<0.05) respectively. The joint effect of AAS and BDAs on external audit process is equally found to be significant (Adjusted R 2 = 0.868; and p<0.05). The study recommends that corporate institutions in South-west, Nigeria should embrace automated accounting system, while audit firms especially those in mid-tier should embrace capacity building in form of training of every staff members in engagement team on the application of BDAs. Keywords: Accounting automation; Audit evidence; Audit fees; Audit independence; Audit quality; Big data analytics; External audit process. Words Count 298
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    Behavioural Pattern and Efficiency of Middle-Skilled Construction Workers in Selected LGAs in Lagos State
    (Lead City University, Ibadan, 2023-12) Mike Ademola OKE
    The study set out to investigate behavioural pattern on efficiency of middle-skilled construction workers in selected LGAs in Lagos State. The study was hinged upon two theories namely the stakeholder’s theory and the social contract theory. The study adopted the cross-sectional survey design. The population of this study consists of Sixty-Two Thousand Four Hundred and Six (62496) middle skilled construction workers in Lagos. The purposive sampling technique was used to select the respondents. A total of four hundred (400) respondents across five (5) local governments in Lagos namely Lagos Island, Lagos Mainland, Eti Osa, Surulere and Apapa took part in this study. The study made use of one instrument which was a self-developed questionnaire and each item is rated using 5 Point Likert Scale. The study found that there was a significant relationship between behavioural pattern and efficiency of middle skilled construction workers. The study found that behavioural patterns such as motivation, safety and work ethics contributed to the efficiency of middle skilled construction worker. However behavioural patterns like self-discipline, risk assessment and quality control had the least influence on the efficiency of middle skilled construction worker respectively. The study also found that there was a moderate relationship between team work and efficiency of middle skilled construction workers. The study found that not all the components of efficiency had a significant impact on team work. Feedback, cooperation, coordination of material, Manpower, daily schedule and Time management positively influenced team work of middle skilled construction workers in Lagos. It was discovered that integrated procurement and machinery did not affect team work of middle skilled construction workers. Finally, the study found that integrity has a significant influence on efficiency of middle skilled construction workers in Lagos state. Keywords: Behavioural patterns, Efficiency, Middle-skilled construction workers Word Count: 286
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    Brand Management Practices and Market Performance of Fast-Moving Consumer Goods in Lagos State, Nigeria
    (Lead City University, 2023-12) Ademola Joshua, ADENIRAN
    Many consumer packaged goods (FMCG) companies in Nigeria, particularly in Lagos State, are suffering from a continuous loss in market performance as a direct result of difficulties related with brand management practises. In addition, the market performance of FMCG companies in Nigeria experienced a decline in profitability, sales growth, customer retention, and market share. This trend is symptomatic of difficulties connected with poor brand management practises by FMCG companies operating in an environment that is extremely competitive and dynamic in nature. Hence, this study investigated the effect brand management practices (internal branding, brand equity, brand orientation and brand value) on market performance of fast moving consumer goods in Lagos State, Nigeria. This study adopted a descriptive research design, and the population consisted of 18,382 employees from the five FMCG companies that were chosen for the study. The Taro Yamane formula was utilised to arrive at a sample size of 508 employees. The study adopted stratified random sampling technique to select employee in the selected FMCG’s firms. A validated questionnaire was used to collect data. For the purpose of data collection, a validated questionnaire was utilised. There was a wide range of values for the Cronbach's alpha reliability coefficients for the constructions, from 0.71 to 0.87. A response rate of 84.84% was achieved for the fast-moving consumer goods in Lagos State, Nigeria. Data were analysed using descriptive and inferential statistics (Multiple and Hierarchical regression). Findings revealed that brand management practices have significant effects on profitability of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.081, F(4,427)= 10.484, p=0.000). Brand management practices had significant effect on market share of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.026, F(4,427)= 3.839, p= 0.000). Brand management practices had significant effect on sales growth of fast moving consumer goods in Lagos State, Nigeria (Adj R 2= 0.119, F(4,427)= 15.600, p= 0.000). Brand management practices had significant effect on customer retention of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.058, F(4,427)= 7.629, p= 0.000). Brand management practices had significant effect on market performance of fast moving consumer goods in Lagos State, Nigeria (R² = 0.070, F(1, 430) = 32.317, p = 0.000). Brand culture have no significant moderating effect on the association between brand management practices and market performance of fast moving consumer goods in Lagos State, Nigeria (ΔR2= 0.004, F(3,428)= 11.486, p= 0.177). In light of these findings, it can be concluded that effective brand management practices play a pivotal role in significantly improving the market performance of Fast-Moving Consumer Goods (FMCG) companies in Lagos State, Nigeria. The study recommended that management of FMCG firms should embrace brand management practices for the purpose of strengthening their brands which will result to improved market performance. By prioritising brand management, these companies can gain a competitive edge, build consumer trust, and consequently witness a marked improvement in their market performance, leading to increased sales and market share in a dynamic and highly competitive environment. Keywords: Brand management practices, Brand equity, Brand orientation, Brand value Brand culture, Internal branding Market performance Word Count: 510
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    Brand Management Practices and Market Performance of Fast-Moving Consumer Goods in Lagos State, Nigeria
    (Lead City University, 2023) Ademola Joshua, ADENIRAN
    Many consumer packaged goods (FMCG) companies in Nigeria, particularly in Lagos State, are suffering from a continuous loss in market performance as a direct result of difficulties related with brand management practises. In addition, the market performance of FMCG companies in Nigeria experienced a decline in profitability, sales growth, customer retention, and market share. This trend is symptomatic of difficulties connected with poor brand management practises by FMCG companies operating in an environment that is extremely competitive and dynamic in nature. Hence, this study investigated the effect brand management practices (internal branding, brand equity, brand orientation and brand value) on market performance of fast moving consumer goods in Lagos State, Nigeria. This study adopted a descriptive research design, and the population consisted of 18,382 employees from the five FMCG companies that were chosen for the study. The Taro Yamane formula was utilised to arrive at a sample size of 508 employees. The study adopted stratified random sampling technique to select employee in the selected FMCG’s firms. A validated questionnaire was used to collect data. For the purpose of data collection, a validated questionnaire was utilised. There was a wide range of values for the Cronbach's alpha reliability coefficients for the constructions, from 0.71 to 0.87. A response rate of 84.84% was achieved for the fast-moving consumer goods in Lagos State, Nigeria. Data were analysed using descriptive and inferential statistics (Multiple and Hierarchical regression). Findings revealed that brand management practices have significant effects on profitability of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.081, F(4,427)= 10.484, p=0.000). Brand management practices had significant effect on market share of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.026, F(4,427)= 3.839, p= 0.000). Brand management practices had significant effect on sales growth of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.119, F(4,427)= 15.600, p= 0.000). Brand management practices had significant effect on customer retention of fast moving consumer goods in Lagos State, Nigeria (Adj R2= 0.058, F(4,427)= 7.629, p= 0.000). Brand management practices had significant effect on market performance of fast moving consumer goods in Lagos State, Nigeria (R² = 0.070, F(1, 430) = 32.317, p = 0.000). Brand culture have no significant moderating effect on the association between brand management practices and market performance of fast moving consumer goods in Lagos State, Nigeria (ΔR2= 0.004, F(3,428)= 11.486, p= 0.177). In light of these findings, it can be concluded that effective brand management practices play a pivotal role in significantly improving the market performance of Fast-Moving Consumer Goods (FMCG) companies in Lagos State, Nigeria. The study recommended that management of FMCG firms should embrace brand management practices for the purpose of strengthening their brands which will result to improved market performance. By prioritising brand management, these companies can gain a competitive edge, build consumer trust, and consequently witness a marked improvement in their market performance, leading to increased sales and market share in a dynamic and highly competitive environment. Keywords: Brand management practices, Brand equity, Brand orientation, Brand value Brand culture, Internal branding Market performance Word Count: 510
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    Branding Strategies, Market Orientation and Corporate Competitiveness of Selected Fast-Moving Consumer Goods (FMCG) in Lagos State, Nigeria
    (Lead City University, 2023-12) Akeem Adedayo MUSARI
    In today’s competitive market, multitude of rapid changes are continually transforming business with branding strategies. The study examined how market orientation mediate the effect of branding strategies on corporate competitiveness of selected fast moving consumers goods (FMCG). in Lagos State, Nigeria. The study adopted survey research design for the methodology and carefully employed convenience random sampling techniques to administer the questionnaire. Population of the selected FMCG was 18,382 and the sample size derived for this study was 490 elements using Raosoft sample size calculator. Questionnaire was adopted in order to obtain information from the focus population concerning the current status of the study through primary data collection. The study adopted a descriptive and inferential statistic using mean and partial least squares – structural equation model (PLS-SEM). A total of four hundred and seventy-seven (477) copies were returned and four hundred and sixteen (416) copies were certified as duly filled and considered usable with 84.8% response rate. The findings in this study revealed that indirect effect shows a path analysis from Branding strategies → market orientation → corporate competitiveness (β=0.141, t= 2.158, p= 0.000) and Q2 value (0.560, 0.331) proves that the indirect path is significant. the result posits that the impact of branding strategies has on corporate competitiveness is partially as a result of the market orientation in place the FMCG investigated in Lagos state, Nigeria. The effect branding strategies have on corporate competitiveness of FMCGs is partially explained through deploying market orientation. The study concluded that branding strategy components have positive and significant effect on corporate competitive using market orientation as a mediator. The study therefore recommended that organisation need to undertake and improve on brand building practice due to dynamic changes in competitive marketing environment. The study further recommends that for the branding strategies to succeed, organisation should develop strong association between the brand and the consumers. Keywords: Market, Business, Branding strategy, Organisation and Consumers Word Count: 300 words
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    Capital Structure and Financial Performance in Quoted Telecommunication Companies in Nigeria
    (Lead City University, 2023-12) LASISI, ABISOLA MUTIAT
    Capital structure is a mixture of the financing options a company uses to finance its investments. However, deciding on an optimal capital mix has been a huge task for most telecommunication companies. The main objective of this study is to examined the effect of capital structure on performance of the quoted telecommunication companies in Nigeria. The study used an ex-post facto research design. The study population consisted of 9 quoted telecommunication companies on Nigeria Stock exchange. The purposive sampling technique was adopted to select a sample of seven (7) telecommunication firms for the period of ten years (2012-2021). Data for this study were extracted from the published annual reports and accounts of the sampled companies and validated by the statutory auditors. Data were analyzed using descriptive and inferential statistics. The study found that short term debt, long term debt, equity and total debt had joint and significant effect on profit before tax, return on asset, return on equity and return on capital employed of quoted telecommunication companies in Nigeria. (PBT– Adj. R2 =0.8034, Wald test = 71.51 p < 0.05; ROA – Adj. R2 = 0.1543, Wald test = 4.15, p <0.05; ROE – Adj. R2 = 0.7620, Wald test = 56.23, p < 0.05 and ROCE – Adj. R2=0.4523, Wald test =42.74, p < 0.05). The study concluded that capital structure had significant effects on the performance of telecommunication companies in Nigeria. It was recommended that the management of the telecommunication companies should pay attention to the composition of capital structure in term of short term debt, long term debt, equity and total debt and should be careful and cautious in accumulating debt that could eventually have adverse effects on their value and financial performance. Keywords: Capital Structure, Performance, Profit before Tax, return on Asset, return on Equity. Word count: 284
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    Claims Payment, Loss Adjustment and Financial Performance of Listed Insurance Companies in Nigeria
    (Lead City University, 2023-12) Olugbenga Adedayo FALADE
    This study examined the relationship between claims payment, loss adjustment and financial performance of listed insurance companies in Nigeria. It generally delved into background of the study, taking a look at calamities that befell some insurance companies in Nigeria owing to the non performance of their statutory duties, while taking a further look at the statement of problem, as direction to the study, and aim and objectives of the study as well as designing four research questions with four corresponding hypotheses. Literature was reviewed conceptually by examining concepts relevant to the subject matter under investigation including financial performance, claims payment, technological advancement in insurance claims management, planning and controlling of payments for claims, loss adjustment, claims investigations and administration, and risk management and claims payment capacity; empirically by ex-raying other methods and findings relevantly related to the study and theoretically by focusing on the theories adopted for elucidation of the subject matter, vis-à- vis, innovations theory of profits, risk management and multivariate. Data were collected across the 23 quoted insurance companies operating on the Nigeria Stock Exchange as of January 2020. Thirteen (13) of the insurers were randomly selected from the population on the basis of old and new generation insurance companies prior to 2004 recapitalization. The data were collected for the period of 2011 – 2020 from the Nigerian Insurers Association Digest while the researcher employed longitudinal research design on the panel data to establish sequence of events among claims payment, loss adjustment and financial performance of listed insurance companies in Nigeria. The findings showed that net claim, net premium, underwriting profit and loss adjustment expenses have significant relationship with the financial performance of the listed insurers in Nigeria. The hypotheses showed that the strength of the positive effect of Net Claim on Financial Performance is measured by the calculated p-value = 0.0034 at significance level (α) of 0.05 and also the strength of the positive effect of Underwriting Profit on Financial Performance is measured by the calculated p-value = 0.0002at significance level (α) of 0.05. The study therefore concluded that net premium, net claims, underwriting expenses and loss expenses all have positive relationships with the financial performance of the listed insurance companies in Nigeria, play significant roles in determining the financial performance of the listed insurers, reflect the companies’ ability to pay claims to their clients, motivate their employees and enhance the wealth of their shareholders and also implied that when managed effectively, net premium, net claims, underwriting profit and loss adjustment expenses can increase the value of investment which in turn would lead to improved financial performance of the listed insurance companies in Nigeria. The study recommended that from policy formation to policy termination, claim managers should collaborate with other sections of the insurance companies, closely monitor other administrative costs as they can affect the profit margins and disrupt the claims process. Also, the insurance companies should not lose sight of the main reason for their existence, which is to return the insured to her pre-loss position by paying legitimate claims. Keywords: Claims management, Claims payment, Financial performance, Net Claim and Net Premium. Word Count: 502
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    Commercial Bank Loans, Small and Medium Scale Enterprises (SMEs) and Economic Growth in Nigeria
    (Lead City University, 2023-12) Fiyinfoluwa Deborah ADELEKE
    The focus of this study is to critically investigate the dynamic commercial banks loan, small- scale businesses in terms of SMEs' access to credit facilities on economic growth in Nigeria. It is guided by financial mediation theory, credit creation theory, and pecking order theory, with a focus on the Credit Creation Theory. The research design is ex-post facto, and the population includes the entire Nigerian economy and SMEs that received commercial bank loans. Purposive sampling is used, and data from secondary sources with the period of observation was limited to ten (10) years which span from 2013 to 2022, primarily the CBN bulletin, are analyzed using simple percentages, correlation analysis, linear regression, and ANOVA. The results shows that in correlational analysis, there is a weak negative correlation between commercial banks' loan to SMES and GDP, and strong positive correlations between commercial banks loan to SMES and both SMES’ contribution/output and average capacity utilization with (P <0.05). Commercial Banks Loan to SMEs had a non-significant effect on GDP (Adj R2 = 0.03164, F(5,137)= 0.325213, p= 0.574543); Commercial Banks Loan to SMES and Average Capacity Utilization (Adj R2 = 0.472707, F(5,137)= 20.72255, p= 0.0002); and return on asset (Adj R2 = 0.354618, F = 13.08832, p= 0.0016). Furthermore, there is a significant difference between the means of the four variables being compared (average capacity utilization, SMES’ contribution/output, commercial banks loan TO SMES, and GDP) with (F=147.3154, p<0.05). Increasing commercial loans to Nigerian SMEs can positively influence economic growth by improving SMEs' contribution/output and average capacity utilization. Policymakers and financial institutions should offer favorable loan terms, targeted sector support, and improved access to finance to stimulate growth, job creation, and poverty reduction. Keywords: Commercial Banks Loan, SMEs Credit Facilities, Economic Growth, Average Capacity Utilization SMES’ Contribution/Output, GDP Word Count: 281
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    Contextual Factors and Sustainability of Retailers in the Traditional Open Markets in Ibadan, Oyo State, Nigeria
    (Lead City University, Ibadan, 2023-12) Morenikeji Abiola JEMILOHUN
    Retailers in the traditional open market in Ibadan foster an atmosphere conducive for value delivery to customers which boost direct-indirect employment opportunities. Despite their relevance to Ibadan economy, preliminary investigation suggest that many had shut down, while others surviving are having trouble maintaining superior performance. This prompted the intention to analyze how contextual factors-business acumen impact their sustainability. The Cross-sectional survey research design was adopted. The population of open market retailers in Ibadan is infinite. A sample size of 422 was determined through Cronchan formula and a purposive sampling technique was used to select the open market retailers. A validated questionnaire was used to collect data. The Cronbach’s Alpha coefficients for the constructs ranged from 0.83 to 0.89. The response rate of 95.2% was achieved. Data were analysed using descriptive and inferential statistics. Findings revealed that financial literacy has no significant effect on sustainability (R2= 0.002, F(1,400)= 0.935, p= 0.334); Finance accessibility have significant effect on sustainability (R2=0.246, F(1,400)= 130.700, p= 0.000);Digital marketing have significant effect on sustainability (R2= 0.122, F(1,400)= 55.503, p= 0.000);Contextual factors have significant effect on significanteffect on sustainability (R2= 0.231, F(1,400)= 119.957, p= 0.000); Business knowledge has no significant moderating effect on the relationship between contextual factors and sustainability of retailers in traditional open markets in Ibadan (R2=0.231, F(1,400)=119.957, p=0.000).This study concluded that contextual factors played a significant role enhancing the sustainability of retailers in traditional open markets in Ibadan. The study recommended that activities on financial literacy should be prioritized, followed by exploring digital marketing platforms and having access to cheap credits will go a long way to ensuring the sustainability of the retailers in the traditional open markets in Ibadan, Oyo State. Keywords: Retailers, Traditional Open Market, Customers, Contextual Factors, Sustainability, Business Knowledge Word Count: 280
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    Credit Management and Company’s Profitability (A Study of Zenith Bank Plc)
    (Lead City University, 2022-12) Paul John, ELELEGWU
    This study critically assessed credit Management Company’s profitability using Zenith bank Plc as a study. The study looked at the element that constitute credit management, credit policy and credit terms, collection effort and credit periods and credit standards and guidelines. However, various literatures relating to the subject matter were reviewed, questionnaire were administered to the employees of Zenith bank Plc. So as to elicit the required information needed in determining the study. Moreover, hypothesis formulated where tested using both chi- square and linear regression as the statistics and tools for knowing fully well that the sources of the data were both primary and secondary data. The PV shows that (0.05 or 0.5) from the analysis made. The researcher found out the credit management has a direct and positive relationship with profitability of financial institution. Based on the findings, the researcher recommends among others: Bank must operate within sound, well defined credit, this should be included a clear indication of the Bank’s target market and a thorough understanding of the borrower or counterpart as well as the purpose and structure of the credit, and it source of repayment. Furthermore, financial institutions showed therefore establish and maintain a sound credit management system in view of its significance in ensuring adequate capital for cooperation purpose. Lending is the traditional culture of banks and a very important activity in banking. Risks assets forms the bulk of a bank’s balance sheet and it’s the only asset entrusted in the bank of other people. To earning power of many banks depends on the quality of its risk assets as such banks must develop appropriate lending and credit management strategies in order to safe guard this important asset. Keywords: Credit Management, Profitability, Performing loans, Non-Performing Loans, Credit Risk. Word Count: 283
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    Credit Management and Financial Performance of Deposit Money Banks in Nigeria
    (Lead City University, 2023-12) Olanrewaju Ayodeji MUSTAPHA
    This study investigated Credit Management and Firm’s Financial Performance of Deposit Money Bank in Nigeria. The study was guided by Information Asymmetry Theory, Transaction Cost Theory. There were three research questions and hypotheses developed. An ex-post facto research design was used in the study. The population of the study is all commercial banks in Nigeria with the total of twenty-four (24) banks as at year 2023. The sample size for this study was obtained from secondary data of selected seven (7) banks using the purposive sampling technique. The researcher chose banks that their performances are below industrial average specifically, lower return on asset and return on equity. for the data analysis of this study, the panel Ordinary Least Square estimation approach and correlation matrix was applied. Credit management facility had a significant effect on performance as measured by return on asset (AdjR2 = 0.040612, F= 1.973611, p= 0.016466); return on equity (Adj R2 = 0.101017, F= 0.976643, p= 0.009176); and net profit margin (Adj R2 = 0.305936, F= 11.13815, p= 0.000005). It was concluded that credit management facilities have a significant effect on financial performance and positively strengthen the effect of interaction between credit management facilities that is, non-performing loan, loan and capital advancement, and capital adequacy and Firm’s Financial Performance of Deposit Money Bank in Nigeria. It was recommended that Deposit Money Bank in Nigeria should mitigate their Non-Performing Loan Ratios (NPLR), Strategic in Loan and Advance Ratio, Management should Enhance Capital Adequacy and Refine Credit Risk Management Practices. Keywords: Financial Performance, Return on Asset, Return on Equity, Credit Management Facilities. Word Count: 251
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    Credit Risk Management Practices and Performance of Selected Microfinance Banks in Nigeria
    (Lead City University, 2023-12) Stephen Kayode ADEKUNLE
    Credit risk management has been one of the critical challenges facing Nigerian Microfinance Banks (MfB’s) due to loan repayment defaults, poor assets quality, inadequate loan loss provisions and capital adequacy. This study empirically investigates the effect of Credit Risk Management (CRM) practices on selected microfinance banks performance in Nigeria from 2016 to 2020. It uses a secondary dataset to evaluate the effect of credit risk management practices on return on asset (ROA), return on equity (ROE), net interest margin (NIM), client base (CB) and operating income (OI) of some selected MfBs. EVIEWS and STATA statistical packages were used to carry out the descriptive statistics, correlation analysis, scatter charts and the regression analysis. The findings reveal that Non-performing loan ratio has negative and significant relationship with ROA ( 0.12,t c 1.20, p  0.05) , ROE (  3.11,t c  3.14, p  0.05) , NIM ( 0.22,t c 0.15, p0.05) , CB (  0.21, t c  2.18, p  0.05) and OI(  0.14,t c  1.19, p  0.05) . Loan loss provision to deposit ratio has negative and significant effect on ROA (  0.12,t c  4.56, p  0.05) , ROE (  0.04, t c  1.89, p  0.1) , NIM (  1.55,t c  3.44, p  0.05) , but positively affects CB (  0.03, t c  2.71, p  0.05) and OI (  0.04,t c  1.12, p  0.05) . Also, Asset Quality Ratio has positive effect on all parameters of MFBs i.e. ROA (  0.10,t c  1.08, p  0.05) , ROE (  0.31,t c  3.28, p  0.05) , NIM (  0.03,t c  0.02, p  0.05) , CB (  0.20,tc  2.05, p  0.05) and OI (  0.17, tc 1.47, p  0.05) . However, leverage ratio negatively affect ROA (  2.48,tc  1.90, p  0.1) , ROE (  0.23,tc  3.82, p  0.05) , NIM(  6.74,tc  3.65, p  0.05) and OI(  0.05 tc  0.71, p  0.05) but directly influence CB (  0.63,tc  10.44, p  0.05) . The joint predictors of credit risk management adversely influence ROA (  0.17,tc  2.12, p  0.05) , ROE (   0.06,tc  0.96, p  0.05) , NIM (  0.84,tc  0.62, p  0.05) , CB (  0.38,tc  5.37, p  0.05) , and OI (  0.003,tc  0.07, p  0.05) . The study concludes that credit risk management significantly influenced the performance of MfB’s in Nigeria and recommends that the management must pay adequate attention to understand and improve its credit risk management practices to ensure positive performance and avoid the negative consequences of wrong practices. Also, a dynamic regulatory framework is needed to ensure MfB’s delivered on the expected gains and avoid unnecessary loss of customers’ deposits. Keywords: Bank performance, Client base, Credit risk, Microfinance Banks, Micro loans.
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    Digital Marketing and Buyers’ Purchase Intention of Household Products in Abeokuta Metropolis, Nigeria
    (Lead City University, 2023-12) Abimbola Omolade ODUBANJO
    The increasing digitalization tools are causing serious problems for marketing people. They continue to experience growing, complex and rapidly changing markets that are beyond their control. Despite the growth rate of internet marketing, observations and inferences based on the strength of empirical substantiations show that the intensity of internet shopping acceptance in Nigeria is still very low irrespective of the current gush in the number of internet users. Hence, the main objective of this study is to examine the influence of digital marketing on buyer’s purchase intention of household products in Abeokuta, Nigeria. The study adopted cross-sectional survey research design. The total population of the two local Government equates to four hundred and forty-nine thousand, and eighty-eight (449,088) households’ buyers in Abeokuta, Ogun State. A sample size of 600 was obtained using Bowley sampling technique. Convenience sampling technique was adopted to select the respondents. A structured questionnaire was adapted and validated for data collection. Finding revealed that digital/online advertising have significant influence on buyers’ purchase intention (β = .473; t = 10.886; p<0.05). Furthermore, content marketing have significant influence on buyers’ purchase intention (β = .473; t = 10.886; p<0.05). Lastly, social media marketing have significant influence on buyers’ purchase intention of household products in Abeokuta, Nigeria (β = .622; t = 16.102; p<0.05).Based on the empirical findings, this study concluded that there was a statistically significant influence of digital marketing on buyers’ purchase intention of household products in Abeokuta, Nigeria. The study recommended that management of household products in Nigeria especially Abeokuta should come up with sound digital marketing procedures which can be integrated in the day to day operations of businesses so as to be able to boost the sales of fast moving consumer goods and thus improve revenue. Keywords: Buyers’ Purchase Intention, Content Marketing, Digital Marketing, Digital/Online Advertising, Social Media Marketing Word Count: 291
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    Emotional Branding and Customer Perception of Soft Drink Products in Ogun State, Nigeria
    (Lead City University, 2022-12) Anuoluwapo Felicia ABIALA
    The soft drink beverage industry in Nigeria has considerable challenges in inspiring and sustaining customers life time value. Customers' increased understanding of the necessity of having a healthy lifestyle has put the soft drink company in a difficult position. Hence, it became imperative to examine the effect of emotional branding as a strategy to address customer perception of soft-drink companies in Ogun State, Nigeria. This study adopted a cross-sectional survey research design, and the population was infinite beverage consumers in Ogun State. A sample size of 460 consumers was computed using the formula recommended by Cochran (1963). The study adopted a multi-stage sampling technique to select participants in Ogun State. A validated questionnaire was used to collect data. The Cronbach’s alpha reliability coefficients for the constructs ranged from 0.71 to 0.94. A response rate of 95.4% was achieved for the study. Data were analysed using descriptive and inferential statistics. Findings revealed that emotional branding has significant influence on customer perception (R2 = 0.628, F(1,318)= 656.295, p= 0.000). Story telling has significant influence on customer perception (R 2 = 0.181, F(1,318)= 54.943, p= 0.000). Branding has significant effect on customer perception (R 2= 0.611, F(1,318)= 609.348, p= 0.000). Empowerment has significant influence on customer perception (R 2 = 0.436, F(1,318)= 299.825, p= 0.000). Sensory branding has significant effect perception of soft-drink consumers in Ogun State (R 2= 0.408, F(1,318)= 267.635, p= 0.000). This study concluded that emotional branding affected the perception of soft-drink consumers in Ogun State. The study recommended that management must continue to adopt the appropriate emotional branding strategies because they can boost the product perception of consumers and enhance increased patronage. Keywords: Emotional branding, Customer perception, Soft-drink industry, Word Count: 268
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    Employee Morale and Productivity in selected Small and Medium Enterprise Lagos South West Nigeria
    (Lead City University, 2022-12) Denton-Adesiyan, Funmilola
    This study investigated investigates the effect of employee morale on productivity in selected SMEs, in Lagos, Nigeria. This was for the purpose of ascertaining the influence of team spirit, compensation, motivational factor, employees` morale on productivity in selected SMEs, in Lagos, Nigeria. The descriptive survey method was adopted for the study. A total of 400 small medium enterprises (SMEs) business organizations were selected for the study using purposive sampling technique. For data collection, the researcher utilizes sets of questionnaire titled, Employee Morale and Productivity in selected SMEs in Lagos state, Nigeria. The Simple frequency count, Pearson Product Moment Correlation was used for data analysis. The finding of the study revealed that level of perception on employee morale in the SMEs is of moderate type with the weighted average mean of (2.88). Also, motivation, team spirit have negative effect on productivity in the selected SME. Besides, compensation has positive effect on product quality enhancement in the selected SMEs and employee morale constituted impendent to a high extent to productivity in the selected SMEs. Based on the findings of the study; it is recommended that the employees working environment which embraces organizational support programmes, training and development, substantive welfare package and conducive socio-political environment should be provided for employees. This will definitely facilitate improved employees’ morale and increased productivity at workplace. Keywords: Employee morale, motivation, teamspirit, productivity SMEs, Lagos state
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    Financial Inclusion and Financial Performance of Listed Deposit Money Banks in Nigeria
    (Lead City University, Ibadan, 2023-12) Adewale Moses ADEYEMI
    This study investigated the relationship between financial inclusion and financial performance of deposit money banks in Nigeria. The specific objectives were to examine the impact of rural financing on the financial performance of Deposit Money Banks (DMBs) in Nigeria; investigate the influence of pricing of banking services on the financial performance of Deposit Money Banks in Nigeria; assess how Small and Medium‐sized Enterprises’ (SMEs) financing affects the financial performance (FP) of Deposit Money Banks in Nigeria. The study employed ex-post facto and correlation research design with secondary data obtained from the Central Bank of Nigeria 2020 statistical bulletin and financial institutions of deposit money banks. The results indicated a positive and significant relationship between loans to customers, deposits by customers, bank branches, mobile banking and agency banking on return on assets of deposit money banks. The study concluded that financial inclusion positively influences the level of financial performance of deposit money banks. On the basis of the conclusion, the paper recommended amongst others that the Central Bank of Nigeria (CBN) should redefine the Loan Accessibility supply as a tool for monetary policy by establishing an equilibrium level. In addition, the study also recommends that the Interest Rate has a negative effect on the performance of deposit money banks, there is an urgent need for the government to impose restrictions on the cross-border flow of capital and also to make use of the relevant macroeconomic management tools to control Loan Accessibility in times of crisis in order to mitigate the effects of Interest Rate on the profitability of deposit money banks. This is because there is an urgent need for the government to do so because the Interest Rate has a negative effect on the financial performance of deposit money banks in the country. Keywords: Bank Deposit, Loans, Agency banking, Mobile banking, Return on assets, Financial Inclusion and Performance. Word Count: 293
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    Financial Reporting Quality, Ownership Structure and Financial Performance of Nigerian Non-Financial Quoted Companies (2009-2020)
    (Lead City University, 2022-12) Ilesanmi Isaac OMOLE
    The study examined the trend and pattern of financial reporting quality from 2009 to 2020, assessed the factors that determine financial reporting quality of non-financial quoted Nigerian companies and investigated the long run and short run effects of financial reporting quality on corporate performance of non-financial quoted companies in Nigeria. It also analyzed the dynamic relationships among financial reporting quality, ownership structure and corporate performance of non-financial quoted companies and examined the interactive effects of financial reporting quality and ownership structure and corporate performance of non-financial quoted companies in Nigeria. The study employed secondary source of data collection. A sample of 60 quoted companies out of 107 non-financial listed companies in Nigeria were purposively selected based on availability of required information in their annual reports and the existence of the companies over a period of 2009-2020. The findings revealed that interaction between financial reporting quality and ownership structure has a positive effect on performance. The study recommended that regulatory agency should pay adequate attention to monitoring rules that will guarantee definite rules for the avoidance of “window dressing behavior” of management in financial reporting, also, should Endeavor to regulate the ownership structure of companies through policies, so as to stimulate the financial performance. Industrial regulators should emphasize the need for the mix of institutional, foreign and managerial involvement in companies, both in terms of equity ownership and significant presence on the board of directors to allay the agency problems, thereby help to reduce the conflict of interest between managers and shareholders, companies should increase their institutional owners since its control mechanisms would avoid collision between managers and dominants shareholders so as to prevent the problem of expropriation. Keywords: Managerial Ownership, Institutional Ownership, Foreign Ownership, Firm size, Financial Reporting Quality, Tobins- Q