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Item Attitude of Health Information Management Professionals, towards the Utilization of Electronic Medical Records in General Hospitals, Abuja, Nigeria(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS], 2024) Abolade, Busayo. O.The use of electronic medical records (EMRs) is gradually becoming widespread in Nigeria but many hospitals that have implemented Electronic Medical Records (EMRs) are not enjoying the full benefits of these systems. This study examined the influence of Health Information Management Professionals (HIMPs)’ attitude towards the utilization of EMRs in general Hospitals, Abuja. Adapted questionnaire hinged on the Technology Acceptance Model (TAM) was used for data collection and the sample size was one hundred and twenty-three (123) HIMPs. The data collected was analysed using both descriptive and inferential statistics. The results indicate a significant relationship between HIM professionals’ attitudes and the utilization of electronic medical records (EMR). Specifically, the data showed a moderately strong positive correlation (R = 0.686) between HIM professionals’ attitudes and EMR utilization, meaning that as attitudes improved, the use of EMR tends to increase. This suggests attitudes play a substantial role in determining the extent to which EMRs are utilized in healthcare settings. The study recommends priorities are given to periodic evaluation, effective training and motivation of HIMPs.Item Use of Electronic Records Management System on Administrative Staff Performance in Public Polytechnics, Edo State, Nigeria(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS], 2024) Oluwabunmi D. BAKARE-FATUNGASE; Sudetu OSENIThe management of information across organizations have shifted from the traditional methods to the digital space and this has been necessitated due to the infusion of Information and Communications Technology (ICT). This has become an important tool in the form of Electronic Records Management System (ERMS) for the day-to-day running of the office environment across organizations of which offices in tertiary institutions are not an exception. However, the reverse is the case in most public tertiary institutions in Nigeria which are still grabbling with the old order of managing its records. It is based on this premise that this study investigated the impact of using ERMS on the performance of administrative staff across the public polytechnics in Edo state, Nigeria. The Study adopted a positivist research paradigm and a quantitative research approach. Study population was 245 administrative staff while stratified sampling technique was used to select a sample of 74. Adapted Unified Theory of Acceptance and Use of Technology (UTAUT) research instrument was administered to users which revealed administrative staff of public polytechnics in Edo State have accomplished a lot as a result of the use of ERMS. Computer/internet as well as technical assistants are available within the institutions to support administrative staff in the use of ERMS in case of any system malfunction or physical support. The study concluded that the availability of the facilities in these institutions and the ability of office managers to use the facilities had a great impact on their performance.Item Self Concept and Job Satisfaction of Office Information Managers in Private Universities in Ibadan, Oyo State, Nigeria(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS], 2024-07) Ayantoro D. Quadri; Sophia V. AdeyeyeThe interplay between self-concept and job satisfaction among office information managers warrants significant attention due to its potential implications for individual well-being and organizational effectiveness. This study examined the influence of self-concept on job satisfaction of office information managers in Private Universities, Ibadan, Oyo State. The study is a survey. The populations consist of 130 office information managers from six private universities in Ibadan. Total enumeration was used to sample all the 130 respondents. Data was collected using questionnaire. The data collected was analyzed using both descriptive and inferential statistics. The study found a very high job satisfaction level (Mean=3.9) and a moderate self-concept (Mean=2.7) among respondents. The test of hypothesis showed that self-concept has no significant influence on job satisfaction (Adj.R2= 0.026, 1,103) =2.699, p=.103b). The study concluded that by shedding light on these dynamics, this article provides valuable insights for organizational leaders, human resource practitioners, and office information managers themselves, enabling them to leverage self concept principles to cultivate a fulfilling and rewarding work experience. It therefore recommends Universities should encourage self-awareness and self-development among office information managers. Providing opportunities for personal and professional growth, mentorship programs, and self-confidence-building initiatives can help strengthen their self-concept.Item An Evaluationof Factors Impacting the Adoption of ChatGPT forAcademic Support and Enhanced Learning byPostgraduate Students(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS], 2024-07) Aliyu Shehu Yakubu; Wada Ibrahim; Fatima Zubairu DigmaThis research evaluates the factors impactingthe adoption of ChatGPT for academic support and enhanced learning among postgraduate students. The research was guided by two objectives and seven hypotheses. The modified Technology Acceptance Model (m-TAM) was used as the theoretical lens of the research. A quantitative approach was employed and 120 postgraduate students were sampled from172 postgraduate students of the Faculty of Social Sciences, Sa’adu Zungur University Gadau, Bauchi Statethat formed the population of the research. Crejcie and Morgan's Table of sample size was used in determining the minimum sample size of 118 respondents and were drawn using a simple random sampling technique. Questionnaireswere used as an instrument for data collection. Partial Least Square Structural Equation Modelling and Statistical Package for Social Sciences wereused in analysing the data. Findings revealed that the level of adoption of ChatGPT by the students is partial.Furthermore, out of the seven factors, six are positively significant in impacting the adoption of ChatGPT by postgraduate students with the security and privacy factor recording the highest impact of a P value of 0.000 while the perceived ease of use factor recorded the lowest impact of P values of 0.015. These findings will contribute by guiding the students and ChatGPT providerson what can influence and enhance the utilisation of ChatGPT so that its benefit can be obtained adequately. It is recommended that students and ChatGPT providers should pay serious attention to these factors found influential in the adoption and use of ChatGPT.Item EXPLORING INFORMATION LITERACY TOWARDS SUSTAINABLE DEVELOPMENT GOALS IN NIGERIA(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS]., 2024-07) Adedayo T. Akinyemi; Sunday TunmibiInformation literacy is a critical skill in today's knowledge-driven world, and its significance is magnified in the context of sustainable development. This paper explores the information literacy towards Sustainable Development Goals (SDGs) in Nigeria. Information literacy empowers individuals to access, evaluate, and utilize information effectively, which is pivotal for making informed decisions and fostering sustainable development. In Nigeria, a country with diverse challenges and opportunities, information literacy plays a central role in addressing the complex issues outlined in the SDGs. As Nigeria strives to achieve the SDGs, information literacy must be integrated into national development strategies. Enhancing information literacy skills across all sectors of society will empower individuals to make informed decisions, contribute to economic growth, and participate meaningfully in the democratic process. Furthermore, information literacy is a key driver for innovation, entrepreneurship, and sustainable development, aligning with the broader global goals of leaving no one behind and creating a more just, equitable, and sustainable world. It was highly recommended that, government should collaborate with educational authorities to integrate information literacy into the national curriculum from primary to tertiary levels. Government should provide training and professional development opportunities for educators to enhance their own information literacy skills and teaching methods. They should equip teachers with resources and tools to incorporate information literacy into their classrooms effectively.Item Audi CharacteristicsAnd Financial Reporting Quality Of Listed Pharmaceutical Firms In Nigeria(LEAD CITY INTERNATIONAL JOURNAL OF LIBRARY, INFORMATION & COMMUNICATION SCIENCES [LCIJLICS]., 2024-07) AgbogunSarafa Adewumi; Adejuwom Bolatito Sekinah; Ojeboola Oseni OlawaleThe Audited Financial Reports place value and credibility on financial statements before the interested users. This paper, therefore, investigates the effect of audit characteristics on the financial reporting quality of listed pharmaceutical firms in Nigeria. Samples were obtained for a period of 10 years (2012-2021) from listed pharmaceutical firms in Nigeria. The study employed, auditor’s independence, audit fees, audit firm size, and auditor’s tenure to measure the audit characteristics as an independent variable while financial reporting quality was measured in line with IFRS disclosure checklist. The purposive sampling technique was used to select 7 listed pharmaceutical companies on the Nigerian Exchange Group (NEG) market. Data for the study was extracted from the annual reports and accounts of the sampled companies from 2012 to 2021 and analyzed using descriptive and regression analysis. Specifically, to examine the cause-effect relationships between the dependent variables and independent variables as well as to test the formulated hypotheses, the study used a panel hierarchical regression analysis. The study concludes that an increase in the engagement of an auditor on only audit services by the listed pharmaceutical firms will insignificantly decrease financial reporting quality during the period under study. It also concludes that an increase in the amount paid to the auditor for audit engagement will significantly decrease financial reporting quality during the period under study. At the same time, engaging the services of big4 auditors will significantly decrease financial reporting quality during the period under study. Finally, it was concluded that engaging the services of auditors for over 5 years will significantly decrease financial reporting quality during the period under study. Based on the findings of this study, it was carefully recommended that considering the competition among Nigerian audit firms, managers and partners of audit firms can form specialized teams to increase the quality of financial reporting. Investors concerned about the quality of financial reporting are advised to consider the audit characteristics when making a decision.Item Online Anonymity and Contents Credibility: Challenges and Opportunity(LCU, 2025-04) Atinuke Ibironke FANIMOKUN; Omowale Taofeek ADELABUThis study explores online anonymity and the perceived credibility of online contents with a focus on the challenges and opportunities particularly in this digital communication era. The paper is anchored on Source Credibility Theory and Uses and Gratifications Theory. A cross-sectional quantitative research method was employed while the data collection instrument was structured questionnaire using to elicit responses from 317 respondents who were simple randomly selected from Mass Communication Department of Osun State Polytechnic, Iree. The study found that majority of the respondents nearly 80% often encounter anonymous contents, while, substantial number of the respondents over 73% disagree that anonymity increase trust. Equally, 52.7% of the respondents maintain that anonymous contents is less credible than content with known authors or sources. Correspondently, Spearman's Rank Correlation Coefficient further stressed a negative correlation (rs = -0.9788); revealing that as anonymity increases, the online credibility decreases too. The study, therefore, recommended that integrating verified anonymity tools, promoting digital literacy, encouraging proper source citation, and guiding the strategic use of anonymity for sensitive discourse not only in Nigeria but globally.Item Perception of Radio Programmes as Tool for Community Development in Igboho, Oyo State(LCU, 2025-04) Ayooluwa Olabisi Obanisola; Busari W.BThis study investigates the influence of Gravity 88.1FM, a community radio station, on community development in Igboho, Oyo State, Nigeria. Radio, as an affordable and widely accessible medium, has been instrumental in promoting social cohesion, raising awareness, and empowering communities globally. However, limited research exists on its specific role in fostering development in rural Nigerian towns like Igboho. The study focuses on three key areas: the community development programs aired by Gravity 88.1FM, residents’ perceptions of these programs, and the station’s impact on Igboho’s social, economic, and cultural growth. The research is grounded in Agenda- Setting Theory and Direct Effects Theory, which provide a framework for understanding how media shapes public priorities and prompts immediate behavioral changes. Using a quantitative survey design, data were collected from 383 randomly selected residents of Igboho. Findings reveal that programs such as Lagbegbe wa and Beyond the Headlines significantly influenced education, infrastructure awareness, economic participation, and social cohesion. Residents credited the station with fostering cultural pride, increasing community engagement, and providing a platform for dialogue on governance and local issues. However, the study identified gaps, particularly the lack of focus on addressing unemployment and poverty, which are pressingconcerns for the community. The study recommends expanding programming to include employment-oriented content, strengthening collaborations with other media outlets to amplify developmental impacts, and leveraging radio as a platform for enhanced government- citizen engagement. These recommendations aim to maximize the station’s potential as a catalyst for sustainable community development.Item The Influence of Engagement Practices on Health Care Service Delivery of University College Hospital(LCU, 2025-04) SANYAOLU OluwaseyiThe survival and consequent perpetuation of a corporate organisation’s business activities within a given community and its environs depend in part on how the organisation relates to its host community. Engagement practices are important tools for health care institutions in ensuring mutual trust and relationships with their immediate environment. Going by this, this study attempts to appraise the rate of indispensability of engagement practices in the tertiary level of the health care system, like the University College Hospital (UCH), Ibadan. The study is anchored on the situational theory of publics and symmetrical models, with a quantitative approach employed to establish the objectives. The study found that the engagement practices deployed by UCH vary in place, while their adoption was just at an average level, and patients’ level of satisfaction with health care service delivery was just a little bit above average. The result of the study's null hypothesis, however, indicated that engagement practices did not significantly influence satisfaction with the health care service delivery of UCH, Ibadan. The p-value, which has a value of 120, is greater than the level of significance (0.05). The study concluded that engagement practices deployed by UCH, Ibadan are quite effective, the author, however, recommend that the engagement practices of the hospital should be reorganised, and adoption of engagement practices should concentrate on areas such as engaging the services of community members and patients’ satisfaction with UCH health care service delivery.Item Emergence of Podcast in Nigeria: Acceptability, Regulation and Current State.(LCU, 2025-04) Vivien A. Akin-MorakinyoThe communication process is the perfect guide toward achieving effective communication. The Components of communication process is as important as the word communication itself; because they further help to understand the word and the things/process involved. The channel through which communication takes place usually determines the nature of the engagements. The closest thing to a portable mass medium was reading a book or paper on a commute to and from work. New media, however, are more personal and more social than old media. So, what makes “new media” new media? The use of technology; Today, old media are almost always paired with new media – newspapers and magazines have online versions, as well as their own blogs, television networks produce a great deal of online content related to their programming, etc. Broadcasters of the traditional media especially radio now take advantage of the emergence of podcasting by making available programs for better coverage and relevance; knowing that the medium avails the opportunity to upload these programs episodically and be listened to multiple times, hence apart from just relevance it gives an avenue to encourage the culture and bring about the much-adorned social change among the teaming Nigeria youths. The media ecology theory posits that, it’s not technological abnormality that demands our attention since it’s hard not to notice the new and different. Instead, we need to focus on our everyday experience of technology, invariably it means that the human inventions enhance communication Podcasting seems to be an alternative to owning a radio station where one would have to go through the hassle of getting a license to air, cost of purchasing and supply of broadcast equipment and getting monitored. It is important that there are certain regulationsto safeguard content while upholding our national heritage and security.Item Social Media, Attitudinal Change and Youth Involvement in Political Processes(LCU, 2025-04) OGUNFESO Emmanuel O.; Adebayo ALADE; Jacobs BABAFEMIThe study investigated youth perception and attitude towards voting, the impact of social media on voting behaviour, motivating factors for voting, and gender differences in youth participation in the 2023 general election. It applied the use and gratification theory, which suggests that individuals actively seek media content that fulfils their needs. A phenomenological design was employed to gain an in-depth understanding of participants' experiences and perceptions. Data was collected through in-depth interviews conducted in three phases: before, during, and after the 2023 general election in Nigeria. Purposeful sampling was used to select diverse participants engaged in political activities, with recruitment conducted through social media platforms. An interview guide with clear and open-ended questions was developed, and semi-structured interviews were conducted. The study findings indicate that youth have diverse motivations and considerations for their participation in the upcoming election, with social media influencing their perceptions and decisions. Concerns about electoral fraud and youth discouragement were expressed,emphasising the importance of transparency and youth empowerment for increased participation in future elections. The results reflect a combination of optimism and scepticism regarding youth engagement in the electoral process. Based on the study findings, it was recommended that there is need for implementing comprehensive civic education programmes, improving transparency and accountability in elections, promoting youth representation through affirmative action and mentorship, addressing youth-specific concerns, utilising social media for political education, fostering youth collaboration and networking, addressing electoral violence and intimidation, and conducting long-term monitoring and evaluation.Item Decolonisation Efforts of Indigenous Language Media in Nigeria: A Case of Orisun 89.5 FM(LCU, 2025-04) ODU Adejare Samuel; Tolulope Abayomi AlukoThis study evaluates the strategies and methods used by indigenous language media in achieving language decolonisation using a monolingual radio station in Ile-Ife, Osun State, Nigeria. The study adopted Diglossia theory to situate the decolonial potency of the broadcast media and its role in language revitalisation. Quantitative research design was used for the study. Data were gathered through questionnaire, which was administered to 25 out of 34 workers of Orisun 89.5 FM contingent on availability of the workers. The data were analysed with simple percentages, mean and standard deviation. The results of the study revealed that Orisun 89.5 FM as an indigenous radio station evolved different strategies to achieve decolonisation and endear listeners to the station as a way to revitalise Yoruba language while the management also provided quality management principles in the area of staff recruitment (72%) and monitoring (60%) of programme content and dissemination. Much more importantly, Orisun 89.5 FM ensured the use of standard Yoruba language for programming (76%). Indigenous Language radio stations like Orisun89.5 FM played significant role in the revitalisation of endangered Yoruba language. It was recommended that government at all levels, corporate organisations and private individuals should come up to assist the existing monolingual radio stations in the country in the area of finance if actually indigenous language survival and revitalisation is a concern.Item Influence of Advertising on the Awareness, Preference and Demand for Selected Carbonated Soft Drink among Babcock University Undergraduates(LCU, 2025-04) JEGEDE Omolayo; BAMISHAYE Abayomi E.Influence of Advertising on the Awareness, Preference and Demand for Selected Carbonated Soft Drink among Babcock University Undergraduates Omolayo JEGEDE (PhD) & Abayomi E. BAMISHAYE Department of Mass Communication, Babcock University, Ilishan-Remo, Ogun State, Nigeria. Abstract This study investigates the influence of advertising on the awareness, preference, and demand for carbonated soft drinks among undergraduates, focusing on Babcock University students. Despite growing health concerns, carbonated soft drinks remain popular among young adults. The study aims to address the knowledge gap on the impact of advertising on carbonated soft drink consumption among private university students in Nigeria. The study adopts the Hierarchy of Effects Model, AIDA Model Theory of Advertising, and the Theory of Planned Behaviour. A survey research design and multistage sampling method were used, with a sample size of 387 undergraduates determined using the Taro Yamane formula. Findings reveal that advertising positively influences awareness (R2 = .283, F (1, 385) = 152.086, p < .05), preference (R2 = .278, F (1, 385) = 147.882, p < .05), and demand (R2 = .422, F (1, 385) = 280.665, p < .05) for carbonated soft drinks among Babcock University undergraduates. The study concludes that advertising has a high influence on the awareness, preference, and demand for carbonated soft drinks among undergraduates. Recommendations include educational institutions collaborating to provide students with information on the health risks associated with excessive carbonated soft drink consumption and promoting healthy lifestyles through access to healthy food and beverage options, fitness programs, and health services. The study's findings have implications for policymakers, educators, and marketers, highlighting the need for responsible advertising practices and healtheducation programs to promote healthy consumption habits among young adults.Item Media Law and Investigative Journalism Practices in Nigeria(LCU, 2025-04) BUSARI Waheed Bayonle; ADEGOROYE Adebiyi OluwumiThis paper x-rayed the impact of media laws on investigative journalism practices in Nigeria. It identified types of investigative journalism practices like covert and overt, data-based and scientific strategies of exposing corruption, injustice and inequality around the world. It also identified how legislative encumbrances such as the Cyber Crime Act, 2015, as amended, stifle press freedom in Nigeria and recommends their abrogation. The paper also recommends a huge protection and insurance package for investigative journalists following the murder of several of them.Item Social Media Contents and Body Image Satisfaction among Students of Lead City University, Ibadan(LCU, 2025-04) Doris Nkwachi OKOJI; Kenneth UMEZURIKEBody image is influenced by various factors such as peers, family, social environment, and media. The ideal body has evolved, with curvy and voluptuous being considered attractive. This has led to struggles for individuals to conform, leading to procedures like Brazilian Butt Lift, liposuction, breast augmentation, and cosmetic surgery. This study investigates the influence of social media contents on body image satisfaction among students of Lead City University. Descriptive survey research design was adopted and used for data collection. For the purpose of this study, the population considered students of Lead City University which numbered a total of 15,770. The study adopted Social Comparison. There was use of SPSS and descriptive statistics; percentages, standard deviation, and mean. This was meant for the presentation of quantitative data in the form of tables. One hypothesis was evaluated at a significance level of 0.391 (F = 0.737, P > 0.05). This indicates the model insignificant. This means that there is not enough evidence from the model to conclude that exposure to body image contents on social media significantly impacts body image satisfaction among the students. Findings showed that students' exposure to body image contents on social media is moderate, value indicating they are less influenced by extreme contents like body shaming or unrealistic beauty standards, and respondents showed high satisfaction with specific body parts such as breasts, legs, thighs, and buttocks. The study, therefore, recommends that Lead City University should leverage on social media platforms like WhatsApp, Instagram,YouTube and Facebook to enhance academic engagement and live streaming lectures. Additionally, to promote a healthy social media use. Given that students have moderate exposure to body image content and they feel generally satisfied with their body image, reinforcing this positive trend through body positivity.Item Perception of Social Media Sexual Violence Contents on Culture of Silence among Female Youths in Ibadan Metropolis(LCU, 2025-04) Abimifoluwa Glory ANJORIN; Abigail Olubukola IRELEThe continued existence and growth of sexual violence which affects females has become a great menace as it doesn’t discriminate against religion, race, age, or gender. Its growth is backed up by a culture of silence which gives the perpetrators an edge over the victims and it is fueled by groups of people who by unspoken agreement decide not to talk about being assaulted or abused. It has caused a divide among individuals who have come across campaigns such as #MeToo, and #SaySorry which have helped in creating awareness, and others who feel they don’t have a voice or have the power to do anything to mitigate assault among female youths. Therefore, this study examined female youth’s level of awareness and social media content's impact on their attitudes, perceptions, and behaviours toward breaking the culture of silence. The study was anchored on Spiral of Silence theory. The study adopted the simple random sampling method and employed a questionnaire for data gathering. The sample consisted of 400 respondents from Ibadan Metropolis selected through purposive random sampling techniques. Findings show that the majority of the respondents (89.1%) consistently make use of social media. Other findings showed that Female youths in Ibadan Metropolis recognise the importance of speaking up, despite the societal, familial, and legal barriers that exist. The study concluded that there was a significant negative relationship found between the awareness of social mediasexual violence content and the culture of silence. From the findings, several recommendations were proposed.Item Influence of Social Media Influencers on Youth Culture and Identity(LCU, 2025-04) Ayodeji Kayode AYODELE; Uthman Olakorede ISAMEELThe emergence of social media influencers has transformed the way youths engage with culture, identity, and self-expression in the digital age. In Nigeria, platforms such as TikTok, Instagram, YouTube, and X (formerly Twitter) have become dominant spaces where influencers actively shape youth fashion, values, aspirations, and behaviour. Despite the increasing visibility and authority of influencers in everyday youth life, scholarly attention to their impact on identity development within the Nigerian context remains limited. This study investigates the influence of social media influencers on youth culture and identity among students of Lead City University, Ibadan. Grounded in theories of social comparison and identity construction, the research explores the positive and negative psychological, cultural, and behavioural outcomes associated with influencer engagement. Using a descriptive survey design, data were collected from 300 students selected through stratified random sampling across all faculties and academic levels. A structured questionnaire was used to capture students’ experiences, preferences, and perceptions regarding influencer content. Data analysis was conducted using descriptive statistics and Chi-square tests at a 0.05 significance level. Findings reveal that fashion, lifestyle, and comedy influencers are the most followed among Nigerian youths, and that influencers significantlyshape self-perception, lifestyle preferences, cultural orientation, and self-esteem. While many students report being inspired and informed by influencers, others noted feelings of pressure, self-comparison, and exposure to unrealistic standards. Hypothesis testing confirmed a statistically significant relationship between influencer engagement and youth identity, leading to the rejection of the null hypothesis. The study concludes that social media influencers play a dual role as cultural educators and behavioural models, with the capacity to both enrich and distort youth identity. It recommends enhanced media literacy, responsible content creation, and further interdisciplinary research to guide healthier digital interactions among Nigerian youths.Item Apologia as a Crisis Communication Strategy: A Case Study of IBEDC'S Public Engagements(LCU, 2025-04) Atinuke Ibironke FANIMOKUN; Alade MOYOSOREThis study investigates how corporate organisations, particularly the Ibadan Electricity Distribution Company (IBEDC), utilize apologia strategies to manage public perception. Guided by Benoit’s Image Repair Theory and Situational Crisis Communication Theory (SCCT), the research aimed to examine the nature, implementation, and effectiveness of apologia strategies in restoring trust and maintaining corporate reputation. A mixed-method research design was employed, comprising qualitative in-depth interviews with five IBEDC communication personnel and quantitative content analysis of 41 apologia press statements and interviews from various corporate entities in Nigeria and other countries. Data collection instruments included an interview guide for qualitative responses and coding sheets for content analysis. NVivo 12 was used for thematic analysis of interview data, while descriptive statistics (frequency and percentage) was used for the content analysis. The study found that IBEDC predominantly employed bolstering, corrective action, differentiation, and mortification as its core apologia strategies, this is partially in line with the result of the content analysis; of the 44 corporate statements analysed, 27.3% used corrective action, 18.2% used denial and evasion of responsibility, and 13.6% used mortification. All the participants emphasised timeliness, message clarity, and channel diversity (radio, SMS, social media) as key to effective crisis response. The study concludes that strategic, ethical, and multi-channel communication paired with actionable follow-through is central to successful corporate crisis management. It is then recommended that IBEDC... and similar organisations should continue to utilise a combination of traditional media (radio, SMS) and digital platforms (social media) toensure inclusive and timely communication with diverse audiences during crises, while, a commitment to fixing issues and regular progress updates is critical to sustaining public trust.Item Social Media Usage and the Rising Cases of Divorce in Nigeria(LCU, 2025-04) Olusegun Abimbola ODUNLAMI; Joseph Dayo ODIGIE; Abimbola Adekemi OLUYEMI,; Adesola Olufunmi BELLOSocial media has transformed communication and interpersonal relationships, yet its impact on marital stability remains a growing concern. In Nigeria, the increasing rate of divorce has been linked to various factors, including excessive social media usage, which has been reported to foster infidelity, emotional detachment, and conflict among married couples. This study investigates the influence of social media on the rising cases of divorce in Nigeria, focusing on the extent of social media usage, its contribution to marital conflicts, key factors influencing instability, and strategies to mitigate its negative effects. The study is anchored on the Social Exchange Theory and Uses and Gratifications Theory, which explain how individuals assess relational costs and benefits while using media to satisfy personal needs. A survey research design was employed, targeting married men and women aged 18-60 years in Ibadan North Local Government Area of Oyo State. A stratified random sampling technique was used to select 60respondents, thus ensuring diverse demographic representation. Data were collected using a structured questionnaire and analysed using descriptive statistics. Findings reveal that excessive social media use reduces quality time between spouses, fosters distrust, and contributes to infidelity, thereby increasing marital conflicts. The study concludes that social media plays a significant role in marital instability and recommends setting clear boundaries for online activities, promoting transparency, and integrating social media conflict management into marriage counselling sessions. Public awareness campaigns should also be conducted to educate couples on responsible digital engagement to enhance marital stability in Nigeria.Item Framing Theory: From Philosophical Roots to Practical Applications(LCU, 2025-04) OYEDOKUN Dolapo MichaelAs a theoretical construct, framing explores how the creation, structure and presentation of information significantly shapes public perception and interpretation. Framing, although emerged from Sociology and Psychology, has since been applied across humanities and social sciences. As mostly used in Communication and Media Studies, framing theory suggests that the media directs attention (agenda setting) toward specific societal events and subsequently contextualizes them (second- level agenda setting) within a broader framework of significance. News gatekeepers often justify these selections as a process of controlling information to ensure accuracy, fairness, relevance, newsworthiness, legal compliance, before it reaches the public through the media. Undoubtedly, social media platforms have democratized information dissemination and empowered the public to participate in shaping public discourse as well. Through a critical examination of the strengths and weaknesses of framing theory, this paper offers valuable insights into the complex interplay between media, audience, and societal outcomes. The implications of framing theory for understanding contemporary communication landscapes and its potential for present and future research are also discussed.