Influence of Social Media Advertisements on Sport Betting Among Students of Lead City University, Ibadan, Nigeria
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Date
2024-12
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Lead City University, Ibadan
Abstract
In recent years, the landscape of sports betting has undergone a significant transformation, propelled by the ubiquity of social media platforms. The constant exposure to sports betting advertisements through platforms such as Facebook, Instagram, Twitter, and others creates a unique environment that demands exploration. The study examined the influence of social media advertisements on sport betting among students at Lead City University. The diffusion of innovation, social learning, and technological determinism theory provided the theoretical guide for the study. Descriptive survey research design was adopted, and 369 respondents were randomly
selected as sample. A self-structured questionnaire was used to gather data. The collected data were analyzed using descriptive and inferential statistics. The results
obtained revealed that the majority (61.9%,) of the respondents frequently used WhatsApp. The study revealed that the majority (33.1%) of respondents frequently
engage in sports betting for profit. Also, the majority (30.3%) of respondents frequently consider sports betting as a potential source of income. Findings further revealed that the majority (27.5%) of respondents sometimes engage in sports betting for the fun of it. It was further revealed that the majority (30.8%) of respondents do not distract themselves from sports betting by engaging in other activities. From the findings, it was also revealed that the majority (47.9%) of respondents try as much as
possible to avoid sports betting due to the risks involved. The study recommends that educational campaigns should be conducted to raise awareness about the potential
risks and financial consequences of sports betting, especially among young people and regulatory bodies should enforce stricter controls on sports betting advertisements, particularly on social media, to limit their influence on vulnerable individuals.
Keywords: Social Media Advertisement, Sport Betting, Gambling, Internet, Digital Platforms
Word Count: 281
Description
Keywords
Social Media Advertisement, Sport Betting, Gambling, Internet, Digital Platforms
Citation
Kate Turabia